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Warner Music U, Marketing
2 months ago
Job Description:
At Warner Music Group, we’re a global collective of music makers and music lovers, tech innovators and inspired entrepreneurs, game-changing creatives and passionate team members. Here, we know that each talent makes our collective bolder and brighter. We are guided by four core principles that underpin everything we do across all our diverse businesses:
Music is Everything: Music is our passion, and we can never get enough. Tastes, trends, and tech will change, but great artists and songwriters will always be our driving force.
Global Growth, Local Expertise: Music is a global language. Through communication and collaboration, our success can come from anywhere and translate everywhere.
Innovation and Insight: Pushing the boundaries requires the best information and the boldest imagination. We use both to create the future.
Empowered by People: Like the artists we serve and the music they make, our differences make us stronger. This is a place where every talent can belong and build a career.
Consider a career at WMG and get the best of both worlds - an innovative global music company that retains the creative spirit of a nimble independent.
Job Title: Warner Music U Marketing & Events Representative
A little bit about our team:
Warner Music U (WMU) is the branch of Warner Music Group focused on developing artists. Our content and experiences are generated by aspiring creatives, with the intention of creating lifelong fans for our artists and labels.
Representatives receive hands-on experience in the music industry, working directly with full-time employees and artists from WMG label partners including but not limited to Atlantic Records, Warner Records, 300 Entertainment, Asylum Records, ADA, and Warner Nashville. Representatives work part-time, up to 18 hours a week, and can receive college credits if necessary.
Warner Music U is now hiring music fans with a passion for marketing, social media, promotions, and event planning for the Fall 2024 Semester as paid reps
Interested? This should be you
- Obsessed with music, and we don’t mean one or two genres You’re someone who can find a favorite song or artist in any genre. You may be an expert in a certain style, but you can easily geek out over any type of music.- You live and breathe marketing, and know your CTAs from your ROIs You can think big when it comes to creating memorable experiences and events, and know how to pull in your desired crowd.- In your community on and off campus, you are able to identify potential new audiences for WMG’s developing artists and can execute measurable plans to turn them into fans.- You are well-connected within your University and know how to utilize your connections. For example, you can secure a location for an event, obtain co-sponsors, collaborate with local companies, and ensure all campus protocols are followed.- As an active user of social media, you are enthusiastic to use your personal accounts to create awareness and generate views for brand partnerships and priority artists across all genres.- Discovering new music and the challenge of promoting artists early in their careers excite you, and you can think of many creative ways to do so.- You are a self-starter who is excited about the idea of running your own projects.- Willing and able to develop and maintain work relationships.- You take pride in your work and your part in the bigger picture of artist campaigns.- Your goal is to work full-time in the music industry upon graduation.
Here you’ll get to:
As a Warner Music U Marketing & Events Rep, you’ll get to:
Plan & Execute
Your core focus on the program is to create memorable in-person events on campus, find potential fans of WMG’s newest artists, and expand the fan base of known artists. You are not shy about expressing ideas and aim for impact and measurable results.
Create
We give you the creative freedom to create online content, playlists, and experiences that help Gen Z discover up-and-coming artists, using your voice and the expertise of your school and/or market. Create content pieces promoting new releases, tour announcements, merchandise, playlists, and upcoming events utilizing your creative spin and style. You may have opportunities to attend shows and photograph or film WMG artists performing in your market.
Gain Real World Experience
Play an integral role in artist development for newly signed artists. Utilize your connections and relationships to help break them within the 18-24 age demographic through digital, promotional, and grassroots marketing efforts. Summarize outcomes, feedback, and analytics through weekly and monthly reporting.
You may also have the opportunity to:
- Attend shows for WMG artists performing in your market while providing detailed feedback.- Contribute to the WMU branded social media accounts.- Meet Artists- Work with and coordinate in-person and digital experiences for our curated roster of rising artists.- Expand Yo
