Effectiveness Manager

2 weeks ago


New York, United States Talon Outdoor Full time

Description

**ABOUT US_**

At Talon, our purpose is to be the independent agency of choice providing a pioneering global platform for brands to connect with audiences in the outside world. We want to reimagine the industry to deliver greater value for our clients whilst inspiring people and caring for our planet. We’re passionate about OOH and are on a mission to drive the growth of this sector within the media industry - changing perceptions of it as a legacy medium to one that is highly effective, creative, sustainable, and measurable for our clients.

In our first 10 years, our desire to offer intelligent, creative, technology-led OOH solutions and a full-service OOH offering saw us grow into a team of over 300 people located in key cities across the globe. In that time, we have been awarded for our approach to our people, our clients and our industry and want to continue and expand upon these successes.

**THE ROLE_**
- The role of the Effectiveness Manager is to work closely with the Head of Effectiveness and SVP of Marketing in the execution of research and effectiveness programmes at Talon. To support planning and marketing teams with brief and pitch work as well as managing campaign effectiveness research. The role is responsible for generating regular campaign measurement, achieving measurement targets and creating core effectiveness work to underpin planning and client performance.

**WHAT WE'RE LOOKING FOR_**

A data analysts with a strong research & insights background and extensive experience interpreting data and crafting compelling stories that prove the value of OOH is essential. Media background preferred. Experience in using tools such as TGI, Route, Nielsen, ONS, and Geopath data and equivalents is desired.
- Minimum 5 years of marketing and sales support experience, preferably in the OOH industry; BA or relevant advanced degree
- Exceptional attention to detail, a keen eye for design, and excellent written, verbal, and presentation skills
- Strong analytical and strategic thinking skills with the ability to translate into creative, marketable content
- Proficiency Microsoft 365 Suite, including PowerPoint, Excel, and Sharepoint
- Strong ability to multitask and excel in a fast-paced environment
- Ability to interact with all management levels and functions within the company

**OUR TEAM_**

We are diverse group of passionate OOH professionals who value respect, fairness and integrity. We take pride in our people, big ideas and the partnerships we’ve established.

**WHY US_**
- “Talon ensures everyone feels welcome, has all of the tools readily available to be able to succeed. Talon takes seriously their responsibility as an employer, not only to employees but also to their customers and anyone they work with, including the planet. There is a constant striving from all levels to improve and ensure the way we work is better than yesterday.”_

**OUR VALUES**

**WE ARE BOLD_**

As industry provocateurs and pioneers, we respectfully challenge the status quo, take pride in our people, big ideas and partnerships.
- We embrace change
- We challenge respectfully
- We lead the way

**WE ARE HUMAN_**

We are a diverse collective of changemakers who value respect, fairness, and integrity and expect the same in return.
- We value collaboration and togetherness
- We are empathetic
- We embrace individuality

**WE ARE SMART_**

Our trailblazing spirit and learning centric culture ensures our knowledge provides maximum value to each other and our clients.
- We grow and learn
- We are trusted
- We are mission possible

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.



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