Partner Marketing Lead

2 weeks ago

Tysons, United States Garland Technology LLC Full time

**Our Partner Marketing Lead is responsible for establishing, building, and managing relationships with counterparts at Garland Technology’s Tech and Channel Partner(s) in the US Federal government vertical (i.e., roles like Business Development, Sales, Channel, Alliance, Marketing, etc.).**

**To achieve success, you will need to dedicate your time to understanding the goals, products, personnel, and programs of Garland Technology’s Partners. You will work closely with our existing Marketing and Federal Sales teams and will be Garland Technology’s main point of contact with our Partners in the federal government vertical. Networking new and maintaining field level relationships are critical to the pursuit of identifying new opportunities. Your goal is to collaborate with internal and external contacts to cultivate lasting relationships for Garland Technology**

Role Responsibilities:

- Collaborate with Garland Technology (“GT”) Tech Partners on content creation to include solution briefs and use cases focused on the US Federal government.
- Collaborate with Marketing Team colleagues to assist with graphic design requirements as needed.
- Train GT's partners both in person and virtually, on topics including GT's value proposition, TAP to Tool philosophy, product line, and use cases. Obtain and utilize shared resources as needed to complete effective training which may be held in-person, video conference or in webinar form.
- Work in collaboration with the Partner Team and US Federal sales teams to design and build programs to drive business through joint Channel Partners.
- Conduct QBRs with prioritized Channel Partners to review the business metrics, discuss future goals and strategies, and address any gaps.
- Bring marketing programs designed through collaboration with Tech Partners to the Channel in order to generate new leads and build pipeline opportunities with end user prospects and customers.
- Attend US Federal sales teams’ forecast meetings and contribute by offering ideas to help achieve quota and complete all actions discussed / assigned in the meetings.
- Provide Partner support for TAP-IT Partner Portal: answer account access questions, set up new companies, provide initial Partner training.
- Increase usage of TAP-IT Partner Portal by Channel Partners focused on the US Federal government.
- Support team with planning, logistics, and execution of field events, conferences, trade shows, and meetings including meeting space research / reservations and other planning details.
- Run internal post-event meetings to gauge feedback, successes and areas of improvement.
- Manage inventory of GT trade show assets and giveaways.
- Other duties as assigned.

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