Customer Data Platform Manager

2 weeks ago

Manhattan Beach, United States Skechers Full time

Skechers is seeking a Customer Data Platform (CDP) Manager to join the Digital Team. The CDP Manager is responsible for managing the data structure, ingesting requirements with a cross-functional team and supporting all related activation requirements. This role fully supports the digital marketing efforts to grow and engage the Skechers customer base, at a global scale.
- Essential Job Results
- Business Partnership: Organize & facilitate requirement capture workshops with business stakeholders for omni-channel customer engagement strategy.
- Maintain internal stakeholder relationships, serving as the primary go-to partner.
- Attribute, Audience & Activation Management: Oversee the creation of new attributes, building of campaign audiences in CDP, setup of audience journeys, review with stakeholders and activate the audiences across marketing channels.
- Build to scale: Partner with IT & Ops to build new integration endpoints with clearly articulated user stories, roadmap and implementation plans.
- Build proofs-of-concept (POC) for potential new solutions and technologies by partnering with technology teams.
- Enablement & improve Productivity: Train and support marketing stakeholders on using our CDP (domestic and international teams).
- Be an advocate within the organization by presenting and socializing the current and new capabilities being built and how they can unlock growth opportunities for different functions within the organization.
- Project Management: Work closely with cross-functional leaders to ensure project & timelines are aligned with GTM strategic goals and overall data & analytics strategy.
- Supervisory Responsibilities
- No
- Qualifications
- Bachelor's degree in Computer Science, or related field with 7-10 years of experience in e-commerce.
- Extensive hands-on experience with a CDP (ActionIQ/Salesforce/Adobe etc.) to build and enrich customer profile for omni-channel marketing.
- Proficiency in SQL/Query languages.
- Creative and analytical with large data sets from multiple data sources.
- Thrive in a fast-paced environment, yet remain grounded to ensure compliance, standards and goals are met.
- Strong verbal, written and presentation communication skills.
- Excel in your ability to present to executive stakeholders.
- Collaborate effectively with marketing and technology teams on a daily basis.
- Strong technology, analytics and organizational skills.
- Technical understanding of Marketing Automation tools (Marketo/Salesforce Marketing Cloud etc.), Salesforce CRM, Analytics platforms.
- Demonstrated experience developing unique solutions to complex problems and ability to think outside the box.

The salary range for this position is $120,000-$160,000 USD per year.

About Skechers

Skechers (NYSE: SKX), a global, Fortune 500® brand develops and markets a diverse range of lifestyle and performance footwear, apparel, and accessories. Developing comfort technologies is the foundation of all we do - delivering stylish, innovative, and quality products. Serving over 180 countries and territories, Skechers connects customers to products through department and specialty stores, e-commerce and digital stores, and through our more than 4,700 company-and third-party-owned retail locations. Headquartered in Southern California, with offices and distribution centers around the globe, Skechers has spent 30 years helping people of all ages look and feel good.

Equal Employment Opportunity

Skechers is committed to providing a safe, inclusive, and respectful work environment. Skechers provides equal employment opportunities for all employees and applicants for employment without regard race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation, or any other protected characteristic established by local, state or federal law.

Reasonable Accommodation

To perform this job successfully, an individual must be able to perform each job responsibility satisfactorily. The skills, abilities and physical demands described are representative of those duties that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodation may be made to enable individuals with disabilities, who are otherwise qualified for the job position, to perform the essential functions.

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