Marketing Manager
3 weeks ago
**Who We Are**:
7 Leaves Café isn't just your average coffee shop. We're a passionate community dedicated to enriching lives through authentically crafted beverages and a warm, inviting atmosphere. Founded in 2011 by a group of friends, we've blossomed into a thriving chain with over 40 locations across the Southwestern United States.
**About the Role**:
In this role, the Marketing Manager will be responsible for overseeing, coordinating, and managing all projects related to Marketing for 7 Leaves. This individual will need to be able to lead the development and execution of marketing plans, creative and brand management, data analytics, and consumer insights.
**Salary Range**:$70,000****:
- $90,000** (Exempt)
**Location**: Huntington Beach, CA (Onsite)
**Responsibilities**:
In the Marketing Manager role, you will have an opportunity to serve our team by:
- Develop, implement and execute a regional/national marketing plans for assigned markets as an extension of national initiatives focused on driving in-store sales/cups
- Build and identify key brand partnerships with community partners and likeminded brands
- Develop and execute market-wide mobile app promotions and programs to drive sales and traffic
- Lead internal and external communications for new products and promotions across executive leadership, internal stakeholders, franchisees and field Operations and agencies
- Oversee 7 Leaves' brand entry into new and mature markets during pre-opening, opening and beyond
- Measure, evaluate and formally report on marketing initiatives post mortem
- Ideate and execute marketing/product calendar including but not limited to: events, activations, collaborations and promotions
- Work closely with Store Managers and District Managers on a day-to-day basis to educate team on regional and national marketing initiatives and train team to execute their own local store marketing
- Lead, mentor and drive professional development within the marketing team, fostering a collaborative and innovative environment; identify opportunities for professional development with timely and formalized 1:1 feedback commensurating in annualized performance evaluations
- Work cross functionally with Operations, Supply Chain, Development and Finance teams
- Assess and identify growth opportunities through competitive analysis, consumer insights, menu, and macro consumer trends
- Travel will be required for this position
**Requirements and Qualifications**:
- Bachelor's degree (preferred) in marketing, communication, public relations or business administration or equivalent combination of education & experience
- ~3-5+ year marketing experience, preferably for a multi-unit restaurant or retail brand.
- Strong comprehension of Key Performance Indicators (KPI's) as a measurement of growth and evaluation
- Working knowledge of Objective Key Results (OKRs) as a directional management philosophy
- Prolonged periods of standing, stooping, walking, climbing stairs and/or ladders, reaching, twisting, sitting and running
- Must be able to regularly lift at least 50 lbs
**What We Offer**:
- Paid time off
- Flexible schedule
- Team Member discounts
- Annual Bonus for eligible Team Members
- Medical, Dental, and Vision Insurance for eligible Team Members
- Strong company culture
- Leadership development
- Fun working environment
Whether this is your first job or you are taking the next step in your career, 7 Leaves is the place to be With an emphasis on both career and personal growth, an incredible and quickly growing team.
7 Leaves Cafe Corporation is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national origin, gender, sexual orientation, gender identity, age, physical or mental disability, genetic factors, military/veteran status, or other characteristics protected by law. This organization participates in E-verify.
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