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Marketing Campaign Manager, Direct to School

3 months ago

Huntington Beach, California, United States Teacher Created Materials Full time
Position: Marketing Manager, Direct to School

Company: Teacher Created Materials

Description:

Join the vibrant team at Teacher Created Materials, a well-established educational and trade books publisher with a strong digital presence. Dedicated to crafting innovative educational resources for K-12 students worldwide, we strive to make learning more engaging and teaching more effective. As a Marketing Manager, Direct to School, play a pivotal role in developing and executing national marketing campaigns for the Direct to School channel. Facilitate high-impact content creation and delivery to inspire and influence target audiences through evergreen campaigns. Take charge of lead-generation strategies to support the marketing and sales teams, showcasing flexibility, creativity, and excellent communication skills.

Benefits Include:
  • Health Insurance
  • Paid Time Off plus Company Holidays
  • 401(K) Match
  • Childcare Reimbursement
  • Timely Reimbursement of Business-Related Expenses
  • Hybrid work schedule (HQ in Huntington Beach, CA)
  • And more

Key Responsibilities:
  • Plan and implement integrated marketing campaigns
  • Create and execute lead-generation initiatives
  • Develop marketing automation campaigns
  • Produce high-value content for various channels
  • Collaborate with internal and external creative teams
  • Analyze campaign performance and provide insights
  • Work with cross-functional teams to achieve marketing goals
  • Manage marketing freelancers and resources
  • Stay updated on industry trends and news
  • Handle special projects as assigned

Requirements:

Experience:
  • 7+ years in marketing or related field
  • 2+ years in educational marketing
  • BA degree in relevant field
  • Proficiency in marketing and project management tools
  • Familiarity with CRM systems
  • Track record of successful campaign execution
  • Collaborative work style

Skills:
  • Strong communication skills
  • Ability to work independently and meet deadlines

Physical Requirements:
  • Sitting for extended periods
  • Occasional lifting up to 15 lbs
  • Repetitive hand and wrist movements

Work Environment:

General office setting

Teacher Created Materials (TCM) embraces diversity and is committed to equal employment opportunities for all without regard to race, religion, gender, age, or disability status.