Digital Content and Experience Strategist

1 week ago

Glendale, United States Children's Hospital Los Angeles Full time

Location/Org Data : Introduction:
**NATIONAL LEADERS IN PEDIATRIC CARE**
Ranked among the top 10 pediatric hospitals in the nation, Children’s Hospital Los Angeles (CHLA) provides the best care for kids in California.

Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year. From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.

The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering. Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient. And together, CHLA team members will turn health care into health transformation.

Join a hospital where the work you do will matter—to you, to your colleagues, and above all, to our patients and families. The work will be challenging, but always rewarding.

**It’s Work That Matters.**

Overview:
**PLEASE NOTE**:
**_This position is remote, however, a primary residence in California is required prior to starting at CHLA. All applicants that reside outside of California must be willing to relocate._**

**Purpose Statement/Position Summary**:
The Digital Content and Experience Strategist, under the direction of the VP, Chief Marketing and Communication Officer, and the Director, Digital Marketing, the Digital Marketing team will innovate and improve digital channels and products and deliver them to patients, families, consumers and clinicians and other end-users through multiple digital channels.

The Digital Content Strategist plays a pivotal role in shaping the hospital's digital narrative. This individual will spearhead the development and management of compelling, SEO-optimized content for CHLA's website, directly influencing how the hospital's services and expertise are presented to the public. Working in close alignment with the Strategic Marketing and Communications teams, the Digital Content Strategist will delve into high-impact website sections including, but not limited to, doctor profiles, service line content, locations, and detailed descriptions of areas of care, conditions, and treatments.

The role demands a deep understanding of digital content trends, audience engagement strategies, and the ability to craft narratives that resonate with diverse audiences. By focusing on SEO-first content creation, the strategist ensures CHLA's online presence is not only informative and engaging but also reaches a wide audience through improved search engine rankings. The Digital Content Strategist’s vision and execution will significantly contribute to CHLA's reputation as a leader in children's healthcare, making this role crucial in driving the hospital's digital marketing initiatives forward.

**Minimum Qualifications/Work Experience**:
Required:

- Minimum of 3 years of experience in digital content creation and strategy.
- Proven experience in SEO and web content optimization.
- Familiarity with content management systems and digital marketing tools.
- Must love writing and creating content.

Preferred:

- Health care experience preferred.

**Education/Licensure/Certification**:
Required:

- Bachelor's degree in digital design, business, marketing, engineering, computer science, or related field.

Preferred:

- Master of Business Administration, Healthcare Management, Public Health or Product Development

Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe. As a premier Magnet teaching hospital, you’ll find an environment that’s alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support. CHLA is dedicated to creating hope and building healthier futures - for our patients, as well as for you and your career

CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.

At Children’s Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. CHLA is an Equal Employment Opportunity employer. We consider qualified applicants for all positions without regard to race, color, religion, creed, national origin, sex, gender identity, age, physical or mental disability, sexual orientation, marital status, veteran or military status, genetic information or any other legally protected basis under federal, state or local laws, regulations or ordinances. We will also consider for employment qualified applicants with criminal history, in a manner consistent with the requirements of state and local laws, including the LA City Fair Chance Ordinance and SF Fair Chance Ordinance.

Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients and create a strong community

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