Manager, Digital Marketing

1 week ago

Glendale, Arizona, United States Children's Hospital Los Angeles Full time

Location/Org Data :

Introduction:

NATIONAL LEADERS IN PEDIATRIC CARE

Ranked among the top 10 pediatric hospitals in the nation, Children's Hospital Los Angeles (CHLA) provides the best care for kids in California.


Here world-class experts in medicine, education and research work together to deliver family-centered care half a million times each year.

From primary to complex critical care, more than 350 programs and services are offered, each one specially designed for children.

The CHLA of the future is brighter than can be imagined. Investments in technology, research and innovation will create care that is personal, convenient and empowering.

Our scientists will work with clinical experts to take laboratory discoveries and create treatments that are a perfect match for every patient.

And together, CHLA team members will turn health care into health transformation.


Join a hospital where the work you do will matter—to you, to your colleagues, and above all, to our patients and families.

The work will be challenging, but always rewarding.

It's Work That Matters.

Overview:

PLEASE NOTE:

_This position is remote, however, a primary residence in California is required prior to starting at CHLA. All applicants that reside outside of California must be willing to relocate._

Purpose Statement/Position Summary:

The Digital Marketing Manager, under the direction of the VP, Chief Marketing and Communication Officer, and the Director, Digital Marketing, the Digital Marketing team will innovate and improve digital channels and products and deliver them to patients, families, consumers and clinicians and other end-users through multiple digital channels.


The Digital Marketing Manager will lead a team that develops and executes strategic marketing initiatives that support business objectives, advances the digital consumer experience, and differentiates the brand.

The Digital Marketing Manager will work closely with leadership across the health system to understand overall business goals and strategy, analyze strategic needs, and identify opportunities.

This role will be a proven innovator in digital marketing with experience leading high performing teams while maintaining humility. They will possess strong analytical skills, strategic thinking, and expert knowledge of digital marketing best practices.


This position supports the Digital Marketing team and maintains collaborative relationships with the marketing team across the various workstreams of Strategic Marketing and Communications.

The employee will be expected to support all organizational expectations including, but not limited to, customer service, patient's rights, confidentiality of information, environment of care and CHLA initiatives.


Minimum Qualifications/Work Experience:

Required:

  • 8+ years of experience in a digital marketing role.
  • Digital Marketing Expertise: Proven experience in developing and executing successful digital marketing strategies across various channels.
  • Expert working knowledge of GA4 and/or Adobe Analytics.
  • Experience with Drupal, WordPress, or other enterprise CRM.

Preferred:

  • Health care experience
  • Experience managing people

Education/Licensure/Certification:

Required:

  • Bachelor's degree in digital design, business, marketing, engineering, computer science, or related field.

Preferred:

  • Master of Business Administration, Healthcare Management, Public Health or Product Development
Children's Hospital Los Angeles (CHLA) is a leader in pediatric and adolescent health both here and across the globe.

As a premier Magnet teaching hospital, you'll find an environment that's alive with learning, rooted in care and compassion, and home to thought leadership and unwavering support.

CHLA is dedicated to creating hope and building healthier futures - for our patients, as well as for you and your career

CHLA has been affiliated with the Keck School of Medicine of the University of Southern California since 1932.

At Children's Hospital Los Angeles, our work matters. And so do each and every one of our valued team members. CHLA is an Equal Employment Opportunity employer.

We consider qualified applicants for all positions without regard to race, color, religion, creed, national origin, sex, gender identity, age, physical or mental disability, sexual orientation, marital status, veteran or military status, genetic information or any other legally protected basis under federal, state or local laws, regulations or ordinances.

We will also consider for employment qualified applicants with criminal history, in a manner consistent with the requirements of state and local laws, including the LA City Fair Chance Ordinance and SF Fair Chance Ordinance.

Diversity inspires innovation. Our experiences, perspectives and backgrounds allow us to better serve our patients and create a strong community at CHLA.

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