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Maketing Account Manager, Retail Media Network

1 month ago

San Diego, United States Petco Full time

Create a healthier, brighter future for pets, pet parents and people

If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets, people and our planet.
- We love all pets like our own
- We’re the future of the pet industry
- We’re here to improve lives
- We drive outstanding results together
- We’re welcome as we are

Petco is a category-defining health and wellness company focused on improving the lives of pets, pet parents and Petco partners. We are 29,000 strong and operate 1,500+ pet care centers in the U.S., Mexico and Puerto Rico, including 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. We’re focused on purpose-driven work, and strongly believe what’s good for pets, people and our planet is good for Petco.

Position Purpose
Petco has embarked on a journey to transform our business and is looking for team members who will lead us into the future as the leading omnichannel pet health and wellness company.

Scope
We’re looking for a Specialist, Petco Adworks Account Management to support our co-op marketing programs with consumables and supplies vendors. You will partner closely with merchants, vendor partners, and marketing centers of excellence to develop and execute end-to-end marketing plans that drive business results for both Petco and our vendors. You will ideally have previous experience with co-op/trade marketing programs and will have experience working with a variety of marketing tactics, including digital media and in-store executions. Account management skills are also a plus since you will be responsible for direct contact with 30+ vendor partners.

The Specialist, Petco Adworks Account Management will be responsible for:

- Marketing Planning: Supporting the Senior Manager, Petco Adworks Account Management and collaborating with vendor partners to understand their objectives in order to craft and own the marketing strategies, integrated marketing plans, and sell in plans that drive vendor goals, as well as managing corresponding budgets for 30+ vendor partners.
- Strategic Positioning: Partner with the Senior Manager, Petco Adworks Account Management and internal partners to ensure differentiated positioning for each of our vendor partners, which will be reinforced through messaging, and brought to life via world-class marketing execution
- Integrated Execution: Partner with cross-functional business and marketing team members to orchestrate and execute the enterprise-wide integrated marketing activations for each of our vendor partners on time and on budget - including contract execution, brief writing, creative development, SKU and asset collection, UPC submission and creation, routing for approvals, campaign performance and monthly financial tracking.

Essential Knowledge & Skills
- Education & Experience: A bachelor’s degree and 3-5 years experience, ideally in an integrated marketing, trade marketing, or account management role.
- Creative Acumen: Ability to objectively evaluate creative against a strategic brief and deliver feedback in a way that clearly and effectively sets direction and inspires the team.
- Relationship Management: Ability to maintain strong professional relationships with 30+ vendor partners in addition to internal merchandising and marketing partners.
- Project Management: Manage timelines and key milestones for 30+ vendor partners
- Financial Management: Manage multi-channel media and production budgets and reconcile spend by month and quarter.

Petco Core Competencies
- Collaborative Partnership: Work with internal and external partners to use all available resources to bring plans to life through team-building, conflict resolution and consensus-building.
- Solution Oriented: Be a dependable problem solver who takes a pragmatic approach to managing crises - someone who always finds a way to “get it done”. Each day will be unlike the one before and will require a penchant for attacking problems with creative solutions..
- Effective Communicator: Strong written and oral communications skills, including negotiating, presenting, and influencing. Communicates information clearly, concisely, and professionally. Tailors communication style and content to the audience. Proactively shares timely updates and information with relevant parties.
- Establishes Trust: Follows through on commitments. Is honest and direct in dealing with people. Promotes a culture of respect for, commitment to, and compliance with Company values, beliefs, and standards. Ensures the protection of confidential information.
- Independent Worker: Ability to prioritize and balance time to support key initiatives. This position is deadline-intensive and requires the ability to gracefully and seamlessly handle multiple tasks simult

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