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Digital Media Specialist
2 months ago
Bring your passion for building a meaningful, engaging social presence across platforms to one of the leading financial services firms of its kind. As Cetera's **Digital Media Specialist **, you'll collaborate closely across the Marketing team while drawing on your experience to connect with customers through compelling, data-driven social-media content strategies and campaigns. You may not be familiar with Cetera, and, well'¦that's why we need you You'll help show how Cetera can stand out even more in what's often seen as a dry, complex industry as a click-like-and-follow, repost-worthy company.
**What you will do**:
- **Digital Media Strategy **'“ Establish, expand, and embed a digital and social media go-to-market framework and content strategy in partnership with Sr. Manager, Brand Strategy.
- **Campaign Development **'“ Develop and execute a comprehensive digital/social media calendar, with strategies driving organic growth, brand awareness, and familiarity in partnership with key business stakeholders and agency partners.
- **Community Management **'“ Manage community engagement and foster meaningful interactions with followers, while adhering to compliance, ad-review, legal requirements, etc.
- **Brand Stewardship **'“ Cultivate, nurture, and protect the Cetera brand by crafting narratives and stories that authentically embody the core values of the brand.
- **Reporting **'“ Analyze performance metrics and provide regular reporting on digital and social media KPIs. Make recommendations and adjust strategies as needed to optimize results.
- **Other duties as assigned.**
**What you will have**:
- Bachelor's degree in Marketing, Communications, or a related field.
- Minimum of 2-4 years of experience in Digital, Social Media Management, and/or Marketing.
- Proven experience in digital and social media management.
- Strong understanding of social media platforms, trends, and best practices.
- Exceptional copywriting and editing skills, with a demonstrated ability to craft engaging content.
- Excellent communication and presentation skills, with the ability to thrive in a fast-paced environment.
- Creative thinker with a strategic mindset and strong analytical skills.
- Passion for storytelling and commitment to delivering high-quality, on-brand content.
- Ability to collaborate effectively with cross-functional teams and stakeholders.
**What is nice to have**:
- Knowledge of the financial industry and/or B2B business landscape.
- Experience with paid social/digital advertising and promotion strategies.
- Familiarity with compliance and regulatory considerations in social media marketing.
**Travel Requirements**:
- Up to 20%
**Compensation**:
LI-HYBRID
**What we give you in return**:
Not many teams can say that they support people's dreams coming to life'¦ We happen to do that every day. And as important as we know your career is, we recognize that there's a whole lot more to life. To ensure that our Employees can make the most of their time outside of working hours, we offer a competitive salary and for full-time roles, a benefits package including:
- Inclusive health, dental, vision and life insurance plans built to support diverse lifestyles, offer preventative care, and protect against hardship
- Easy access to mental health benefits to meet our team members and their families where they are
- 20+ days of paid time off (PTO), paid holidays, 1 paid wellness day and 1 days of paid volunteer time off (VTO) to give our employees the time they need to stay close with their loved ones, recharge, and give back to their communities
- 401(k) Savings plan with a generous company contribution (up to 5%), and access to a financial professional to offer our employees the opportunity to plan-ahead for a strong financial future well beyond their working years
- Paid parental leave to support all team members with birth, adoption, and foster
- Health Savings and Flexible Spending Account options to help you save money on healthcare, daycare, commuting, and more
- Employee Assistance Program (EAP), LifeLock, Pet Insurance and more
**About Cetera Financial Group**:
Cetera Financial Group ® ("Cetera") is a leading network of independent retail broker-dealers empowering the delivery of objective financial advice to individuals, families and company retirement plans across the country through trusted financial advisors and financial institutions. Cetera is an independent financial advisor network and a leading provider of retail services to the investment programs of banks and credit unions.
Through its multiple distinct firms, Cetera offers independent and institutions-based advisors the benefits of a large, established broker-dealer and registered investment adviser, while serving advisors and institutions in a way that is customized to their needs and aspirations. Advisor support resources offered through Cetera include award-winning wealth management and advisory platforms, comprehensive b
