Executive Director of Marketing

5 days ago

Cleveland, United States Lakeshore Technical College Full time

Position Description

**Executive Director of Marketing**
- Employment Type
- **full-time**
- Location
- **Cleveland, WI**
- # of Weeks:
**52**
- Hours per week:
**40.00**
- Work Schedule Days:
**Monday, Tuesday, Wednesday, Thursday, Friday**
- Schedule:
**Varies based upon the needs of the college.**
- Reports To:
**Vice President of Strategic Development**
- Recruitment Group:
**Full-Time Exempt**
- Multiple Locations - See job description for more details:
**No**
- Closing Date:
- Salary Expectation:
**$81,689 to $84,752 annual salary (Note: The salary will commensurate based on education and occupational experience.)**

**_LAKESHORE'S MISSION:_**:

- Transform individuals to strengthen our communities through innovative and accessible learning._

**Full-time Benefits Include**:
Competitive health, dental, vision insurance
Up to $3,000 in tuition reimbursement annually | Professional development and growth opportunities
6.9% Wisconsin Retirement System (WRS) savings - matched dollar for dollar | 403(b) and 457 retirement savings options
College paid life and disability insurance | Health and dependent care Flex Spending Accounts
Onsite fitness center and walking path | Up to 8 weeks paid New Child Leave
Onsite wellness screenings
- Lakeshore also offers generous paid time off starting with 15 days of vacation, 15 days of sick/personal leave,_
- 10 holidays, and a one-week winter break._

**Additional Perks**:
Local discounts on food, entertainment, and events | Discounts on cell phone plans and rental cars
Common Read events | Culinary experiences from onsite emerging chefs | Identity theft protection
“Dress for your day” | Employee recognition and appreciation events
Campus closed Fridays during summer

Benefits begin the first of the month coinciding with or following hire.
For additional information on our vast array of benefits, read through our **benefits guide**.

**SHIFT**:Day/evening/weekend hours | Flexible based upon the needs of the College

**LOCATION**:Lakeshore Technical College - Cleveland, Wisconsin

***:Lead the development and implementation of marketing communication plans in alignment with the college’s strategic priorities. Consistently build the college brand within the community and at the state and national levels. Design and implement public relations and earned media strategies to garner positive publicity for the college. Generate prospective student leads through diverse and creative marketing strategies. Provide an exceptional customer service experience to both internal and external customers throughout every interaction.

**REASONABLE ACCOMMODATIONS/ADA**:To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions.

**ESSENTIAL JOB FUNCTIONS **_(Other duties may be assigned)_**:
**(25%) Strategic and Creative Direction**
- Provide strategic direction and leadership in the development of the college's overall marketing and enrollment management strategies, aligning them with institutional goals and objectives.
- Lead the development of creative concepts and campaigns which effectively communicate the college’s unique value proposition and resonate with target audiences.
- Lead the creative team to ensure the successful implementation of marketing campaigns, initiatives, and projects.
- Foster a culture of creativity and innovation within the marketing team, encouraging the exploration of new ideas and approaches to engage with prospective students and stakeholders.
- Oversee brand management activities to maintain brand integrity and consistency across all communication channels.
- Stay informed about emerging trends, technologies, and best practices in marketing and higher education to drive continuous improvement.
- Collaborate with internal stakeholders, including academic departments, student services, and administration, to ensure alignment between marketing initiatives and institutional priorities.

**(25%) Public Relations**
- Develop media relations strategies to garner positive publicity for the college at the national, state, and community levels.
- Cultivate strong relationships with media outlets, industry partners, and community stakeholders to enhance the institution’s reputation and visibility.
- Provide communication support for executive-level communication and presentations.
- Maintain the crisis communication plan and serve as a member on the college Incident Management Team.
- Manage the development and submission of various award nominations.
- Provide Five Star Customer Service throughout every interaction.

**(15%) Drive Recruitment**
- Drive enrollment growth by developing targeted marketing campaigns to attract prospective students from diverse backgrounds and increase studen

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