Director of Marketing

3 weeks ago

Cleveland, United States JACK Cleveland Casino LLC Full time
Job DescriptionJob Description

Director of Marketing:

Reporting to the Senior Vice President & General Manager, this position will assist the Senior Vice President of Marketing with developing monthly, quarterly and annual property level strategic plans and oversee various components of the following marketing functions: Direct Mail, Promotions and Events, Players Club, Electronic Messaging, Group Sales. Works closely with the Director of Casino Marketing to create exceptional experiences for our target customers within our financial guidelines.

Essential Functions:

  • Achieve maximum revenue in each targeted market segment for gaming and food and beverage.
  • Contributes to ideas to grow existing business and expand into new business opportunities.
  • Anticipate and react to changes in competition, planning assumptions and will alter plans as necessary.
  • Interprets management philosophy to others; translating concepts into practical applications and analyzes and modifies systems based on given management concepts.
  • Serves as a leader for direct reports while fostering teamwork, employee morale, motivation and open communication.
  • Responsible for hiring, discipline, development and promoting staff in assigned areas.
  • Holds managers accountable for performance.
  • Delegates assignments to the most appropriate person by analyzing the requirements of the task and relating those to the capabilities of employees in order to accomplish tasks on time and with budget.
  • Meets individually with employees to discuss career goals, identifies skills needed to achieve goals and develops action plans to satisfy both.
  • Assists employees through development process by following-up on a regular basis and holding employees accountable to plan.
  • Cross-trains employees and prepares employees for next career opportunity.
  • Coaches and develops team members using a consistent, approachable demeanor and clearly articulates expectations.
  • Responsible for the marketing direction and management of Promotions, Audio Visual and Advertising.
  • Oversees integrity of all direct mail offers, offer redemptions, customer lists and customer records.
  • Oversees the development, negotiation, implementation and execution of special events and promotions as designated by the SVP & GM Operations Rock Gaming.
  • Establishes, maintains, and controls department budgets for direct marketing, promotions, advertising, and/or public relations.
  • Evaluates success of special events and casino promotions.
  • Involved in the development, execution, and analysis of effective marketing programs targeted to existing and new customers, including all customers of the JACK brands.
  • Focus on developing relationships and co-op promotions with brand and local strategic alliance partners doing business in the Cleveland market.
  • Analyze property’s customer service scores and make recommendations for improvement. Act as an advocate for the customer.
  • Attend marketing meetings regarding promotions/events.
  • Manages and ensures appropriate level of inter- and intra-departmental communication of all marketing initiatives.
  • Meets the attendance guidelines of the job and adheres to regulatory, departmental and company policies.
  • Provides direction and training to all employees to maintain a positive and fun environment while handling all guest inquiries with promptness.
  • Perform other duties as assigned by the SVP of Marketing.

Knowledge, Skills & Abilities:

  • Must be able to work independently.
  • Must be able to sit, stand or walk for long periods of time (4 hours).
  • Must be able to respond calmly and make rational decisions when handling employee conflicts.
  • Must be able to maneuver throughout all areas of the property and from floor to floor either by stairways (minimum of 20 steps) or escalator.
  • Must be able to lift and carry up to 50 lbs.; and, have the ability to push, pull, reach, bend, twist, stoop and kneel.
  • Respond to visual and aural cues.
  • Must have the manual dexterity to operate a computer and other necessary office equipment.
  • Must be able to tolerate areas containing dust, loud noises and bright lights.
  • Must be able to work varied shifts, weekends and holidays as needed.
  • Ability to simultaneously manage several projects, and not be frustrated by changing priorities and unforeseen obstacles to achieving objectives.
  • Ability to speak distinctly and persuasively.
  • Must be able to read, write, speak, and understand English.

Education and Experience:

  • Bachelor’s degree in marketing or related field, MBA preferred.
  • Minimum of 10 years’ experience as a guest service agent or other position in hospitality, casino or entertainment.
  • Minimum 5 years previous managerial experience including experience with customer service and marketing.
  • Need a strong advertising, public relations, brand marketing, database marketing, and direct mail background.
  • Proven ability to achieve excellence.
  • Knowledgeable in CMS, data entry, read and interpret output from computer.
  • Extensive knowledge of casino and hotel internal controls, policies and procedures is desirable.
  • Excellent organization, communication, administrative and managerial skills.
  • Experience using Microsoft Office Suite.
  • Must be able to type 40 wpm.
  • Must be able to work any day of the week and any shift, including weekends and all holidays.
  • Must present a well-groomed appearance.
  • Must be 21 years of age.

Required Certification/License:

  • Ability to obtain a Key Occupational Gaming License within the State of Ohio.

  • Director, Marketing

    1 week ago

    Cleveland, United States Park Place Technologies Full time

    Director, Marketing The Director, Marketing is responsible for Regional and Product Marketing. Responsibilities include creating and developing marketing strategies and implementing key marketing programs that drive growth with new prospects and current customers that promote cross-selling and curbing attrition for North America. The Director, Marketing...

  • Director, Marketing

    4 weeks ago

    Cleveland, United States Park Place Technologies Full time

    Director, Marketing The Director, Marketing is responsible for Regional and Product Marketing. Responsibilities include creating and developing marketing strategies and implementing key marketing programs that drive growth with new prospects and current customers that promote cross-selling and curbing attrition for North America. The Director, Marketing will...

  • Director, Digital Marketing

    4 weeks ago

    Cleveland, United States Park Place Technologies Full time

    Park Place Technologies Director, Digital Marketing CLEVELAND , Ohio Apply Now The Director, Digital Marketing will lead the strategic development and implementation of the Park Place and Curvature digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media...

  • Director, Digital Marketing

    4 weeks ago

    Cleveland, United States Park Place Technologies Full time

    Director, Digital Marketing The Director, Digital Marketing will lead the strategic development and implementation of the Park Place and Curvature digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations. What youll be doing: - - Responsible for...

  • Director of Marketing

    2 weeks ago

    Cleveland, United States JACK Entertainment Full time

    Director of Marketing: Reporting to the Senior Vice President & General Manager, this position will assist the Senior Vice President of Marketing with developing monthly, quarterly and annual property level strategic plans and oversee various components of the following marketing functions: Direct Mail, Promotions and Events, Players Club, Electronic...

  • Director of Marketing

    1 week ago

    Cleveland, United States JACK Entertainment Full time

    Director of Marketing: Reporting to the Senior Vice President & General Manager, this position will assist the Senior Vice President of Marketing with developing monthly, quarterly and annual property level strategic plans and oversee various components of the following marketing functions: Direct Mail, Promotions and Events, Players Club, Electronic...

  • Director, Global Partnership Marketing

    2 weeks ago

    Cleveland, Ohio, United States The Cleveland Cavaliers Full time

    The 'Director, Global Partnership Marketing' is fully responsible for stewarding and growing given partnerships for the team. Partnership Marketing (PM) Team Members are the primary driver for the success of the partnership once a deal is initiated, Director, Partnership, Team Leader, Marketing, Global, Client Relations, Business Services

  • Director, Global Partnership Marketing

    3 weeks ago

    Cleveland, United States The Cleveland Cavaliers Full time

    The 'Director, Global Partnership Marketing' is fully responsible for stewarding and growing given partnerships for the team. Partnership Marketing (PM) Team Members are the primary driver for the success of the partnership once a deal is initiated, Director, Partnership, Team Leader, Marketing, Global, Client Relations, Business Services

  • Director, Digital Marketing

    2 weeks ago

    Cleveland, Ohio, United States Park Place Technologies Full time

    Director, Digital MarketingThe Director, Digital Marketing will lead the strategic development and implementation of the Park Place and Curvature digital marketing programs. This role is responsible for taking an analytic, data-driven approach to build innovative, integrated digital media recommendations.What youll be doing: Responsible for maintaining and...

  • Director of Marketing

    4 weeks ago

    Cleveland, United States Champ Titles Full time

    Through the application of its secure, patented technology, Champ Titles digitizes the process of vehicle titling between state government, financial institutions, auto dealers, and consumers, creating a legal, digital title that is easily transferable and verified. Winner of multiple awards, including Inno Startups to Watch, GCP Best of Tech, and Purpose...

  • Director of Marketing

    4 weeks ago

    Cleveland, United States CHAMPtitles Full time

    Through the application of its secure, patented technology, Champ Titles digitizes the process of vehicle titling between state government, financial institutions, auto dealers, and consumers, creating a legal, digital title that is easily transferable and verified. Winner of multiple awards, including Inno Startups to Watch, GCP Best of Tech, and Purpose...

  • Director of Marketing

    1 month ago

    Cleveland, United States Champ Titles Full time

    Through the application of its secure, patented technology, Champ Titles digitizes the process of vehicle titling between state government, financial institutions, auto dealers, and consumers, creating a legal, digital title that is easily transferable and verified.Winner of multiple awards, including Inno Startups to Watch, GCP Best of Tech, and Purpose...

  • Director of Marketing

    4 weeks ago

    Cleveland, United States Champ Titles Full time

    Through the application of its secure, patented technology, Champ Titles digitizes the process of vehicle titling between state government, financial institutions, auto dealers, and consumers, creating a legal, digital title that is easily transferable and verified.Winner of multiple awards, including Inno Startups to Watch, GCP Best of Tech, and Purpose...

  • Director of Marketing

    4 weeks ago

    Cleveland, United States Champ Titles Full time

    Through the application of its secure, patented technology, Champ Titles digitizes the process of vehicle titling between state government, financial institutions, auto dealers, and consumers, creating a legal, digital title that is easily transferable and verified.Winner of multiple awards, including Inno Startups to Watch, GCP Best of Tech, and Purpose...

  • Director of Sales and Marketing

    2 weeks ago

    Cleveland, Ohio, United States Crescent Hotels & Resorts Full time

    Direct the solicitation efforts of the sales staff through effective oral and written communication while overseeing rate, date and space commitments for group room sales within the hotel. Interview, hire, train, recommend performance evaluations, re Sales, Director, Marketing, Hotel, Business Services

  • Director, Advisory Marketing

    1 month ago

    Cleveland, Ohio, United States KPMG Full time

    Business Title: Director, Advisory MarketingRequisition Number: Function: Business Support ServicesArea of Interest:State: OHCity: ClevelandDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results...

  • Director, Advisory Marketing

    4 weeks ago

    Cleveland, Ohio, United States KPMG Full time

    Business Title: Director, Advisory MarketingRequisition Number: Function: Business Support ServicesArea of Interest:State: OHCity: ClevelandDescription:Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results...

  • Director of Sales and Marketing

    1 month ago

    Cleveland, United States Hilton Cleveland Downtown Full time

    DescriptionAs the Director of Sales & Marketing with Hilton Cleveland, you will be responsible for overseeing commercial strategies for your hotel. Your goal is to improve the performance of the asset by connecting strategy and business processes.Hilton’s Commercial Services organization is comprised of team members driving our sales, revenue, marketing,...

  • Director of Sales u0026 Marketing

    4 weeks ago

    Cleveland, United States Kimpton Hotel Full time

    Why We're HereWe believe heartfelt, human connections make people's lives better. Especially the people who work here. Our founder, Bill Kimpton rebelled against impersonal, generic hospitality that makes people feel disconnected. He initiated a new boutique hotel standard and environment where people could connect, from the heart. That was the goal then,...

  • Marketing Director, Creative Services

    5 days ago

    Cleveland, United States The Sherwin-Williams Company Full time

    Location: Cleveland, Ohio Company: The Sherwin-Williams Company Apply for this job POSITION SUMMARY The Marketing Director, Creative Services will lead a team of graphic designers, content managers, videographers/photographers and project managers across projects that support the Performance Coatings Group. This position is responsible for guiding the...