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Social Media Coordinator
4 months ago
Amherst has taken a leadership role among highly selective liberal arts colleges and universities in successfully diversifying the racial, socio-economic, and geographic profile of its student body. The College is similarly committed to enriching its educational experience and its culture through the diversity of its faculty, administration and staff.
**Job Description**:
The Office of Communications tells the powerful story of Amherst College—about our high-achieving students, distinctive faculty research, innovative learning opportunities, accomplished alumni, commitment to diversity, equity and inclusion, robust financial aid program, and more. The Social Media Coordinator assists in telling the story of the College across our five social media channels: Facebook, Instagram, Twitter, LinkedIn and TikTok. Reporting to the Associate Director of Social and New Media, the Social Media Coordinator will create content for and support the day-to-day operations of the social media program.
**Responsibilities**:
- Creatively produce social media content of all kinds — text, photography and video — to enhance Amherst’s social media presence, tailored to varying audiences and aligned with the office’s strategic communications plan- Working closely with the Associate Director of Social and New Media, write, edit, and publish/schedule engaging social media content across the College’s social media channels and plan the social media content calendar- Monitor, respond to, and engage with comments, messages and mentions in a timely and professional manner- Attend weekly Office of Communications editorial meetings and social media team meetings as well as work collaboratively with the social media intern team, the Office of Communications, campus partners, students, faculty and alumni to creatively mine stories and ideas in support of social media strategy- Assist in the development of a campus-wide social media directory and help assist social media practitioners across the College in successfully implementing policies and guidelines when using social media in an official Amherst College capacity- Conduct social listening and help raise and summarize emerging issues, trends and crises related to the College for review- Helps mentor and direct social media interns- Assists the Associate Director in collecting and analyzing social media metrics, trends and data- Stays up to date with industry trends, social media best practices and emerging platforms, and brainstorms how the College can tell its stories creatively through trends- Serves as backup to Associate Director of Social and New Media, when necessary- Other duties as assigned
Qualifications:
- Current senior or recent graduate from Amherst College or the Five Colleges- Demonstrated understanding of social media platforms- Writing and editing skills- Video editing skills, particularly for social-first video- Excellent time management skills and thorough attention to detail- Strong organizational and interpersonal skills
Preferred:
- Bachelor’s degree in film and media studies, communications, or journalism- Photography skills
Amherst College offers many opportunities for professional growth and development, continued learning, and career advancement.
Amherst College is pleased to provide a comprehensive, highly competitive benefits package that meets the needs of staff and faculty and their families. Benefits are an important part of our overall compensation, so it is critical that you review all of the options to ensure it meets your total compensation requirements. Click here for
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