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Marketing Account Strategy Manager

4 months ago

Tampa, United States Moffitt Cancer Center Full time

**Position Highlights**:

- The Manager, Marketing Account Strategy will contribute to the success of Moffitt Cancer Center with the core responsibility for marketing account strategy workflow that encompasses campaign development, project management and measurement on all account management team efforts. In partnership with the Director, Brand Strategy and Chief Brand Strategy & Marketing Officer, the Manager will lead the internal team to deliver exceptional work that is on strategy, on time and on budget.
- This position is specifically responsible for driving increased consumer engagement and conversion across cancer programs and service lines through the planning, development, and execution of innovative marketing strategies.
- The Manager works collaboratively to understand the patient journey and target audiences and puts in place ongoing planning and execution of Moffitt's demand generation and content marketing strategy to breed consumer and provider demand.
- This position is also responsible for measurement, tracking and reporting on marketing efforts through Key Performance Indicators (KPIs). The role serves as a marketing strategist and provides expert council to service line leaders. This position will utilize Return on Investment (ROI) reporting and analytics to identify optimization opportunities and present the findings that demonstrate marketing value with service line leadership.
- The Manager, Marketing Account Strategy will lead a team that works cross-functionally across Brand Strategy & Marketing and other Moffitt departments.
- The manager will oversee strategic planning engagements with the clinical and research leadership to understand their needs and link them to the overall brand strategy.

Responsible for developing the strategic direction for each service line, in terms of driving profitable growth, collaborating with providers

Will Develop, establish, lead, and implement growth plans and strategies, Stay abreast of latest technology, clinical advancements, and novel customer-oriented strategies

**Responsibilities**:
**Overall Client/Account Leadership**:

- Develops excellent relationships with clients/accounts as the overall manager of marketing / demand generation strategy
- Demonstrates a deep understanding of the account's overall goal, operations, vision and strategy. Meets with their leadership to stay informed and to pivot strategy, project management responsibilities and deliverables accordingly.
- Proactively identifies areas for account improvement/growth and pivots processes accordingly.

**Demand Generation & Conversion Marketing Strategy to Increase New Patient Volume for Moffitt**
- Leads demand generation and conversion/marketing funnel strategies, budgets and tactics through planning, researching, interviewing, writing, editing, proofing, and design coordination.
- Provide strategic marketing consultation to a wide variety of leaders and departments across the organization
- Works collaboratively with team to facilitate communications, problem solve and plan marketing activities.
- Accountable to meeting Moffitt's new patient forecast for overall organization strategic goals

**Agile Project Management**
- Oversees the team's project initiatives from start to finish and provides counsel to team members to ensure optimal outcomes on all deliverables.
- Runs point on complex projects - managing project timelines, customer and team communications. Oversees dayto-day process on assigned accounts by identifying, communicating and confirming deliverables of all team members and clarifying roles and responsibilities as required.
- Leads customer/client-facing meeting, planning sessions and strategic discussions.

**Team Leadership / Training / Performance**
- Lead, mentor and direct management of all account strategy coordinators
- Trains and develops team skills and practices through training and internal/external development resources
- Completes team members' performance reviews
- Completes overall department performance reports, as well as customer/client performance reports, on a quarterly and annual basis
- Forecasts team members within a project management system to ensure appropriate bandwidth, resources and accountability

**Fiscal Responsibilities - Management and Strategy**
- Responsible for developing the paid marketing strategy for a variety of marketing campaigns based on clinical and research departments
- Responsible for development of paid marketing/media strategy for the Human Resources Recruitment Campaign
- Responsible for Return on Engagement and Return on Investment reporting for demand generation/conversion marketing and recruitment advertising campaigns
- Provides counsel/oversight on Scope of Work and Campaign development for internal team members and agency team members
- Manages performance against campaigns to ensure financial health
- Seeks insights from current/past projects to optimize future work related to account/campaign efficiency