ABM Marketing Manager

5 days ago

Tampa, Florida, United States OPSWAT Full time
Job Title: ABM Marketing Manager

OPSWAT is a leading cybersecurity company providing innovative solutions for enterprises since 2002. We are seeking an experienced Account-Based Marketing manager to support the planning, execution, and optimization of account-based programs.

The Role

  • Collaborate with cross-functional teams to identify and build high-value target account lists, ensuring that ABM campaigns are focused on engaging prospects with the greatest potential for revenue generation.
  • Develop value proposition and messaging for target accounts, working closely with product content marketing teams to strategize campaign content.
  • Leverage marketing automation to manage lead nurture campaigns, track engagement, and optimize conversion rates.
  • Constantly iterate to optimize marketing strategies based on data-driven insights, staying up-to-date on best practices in ABM, demand generation, and data compliance regulations.
  • Monitor marketing initiatives and campaign progress, submitting performance reports to senior leadership and managing program budgets to achieve the best ROIs.

Requirements

  • Proven experience leading and developing Account-Based Marketing campaigns.
  • 5 years' hands-on experience in developing campaign strategies, digital advertising, and Account-Based Marketing.
  • Demonstrated success creating, implementing, and executing marketing strategies to drive product/platform performance in the market.
  • Strong organizational skills, analytical and creative thinking, excellent communication and interpersonal skills.
  • Up-to-date knowledge of current and online marketing techniques and best practices.
  • Cybersecurity experience preferred.

What We Offer

OPSWAT is a pioneer and leader in data sanitization, vulnerability detection, multi-scanning, device compliance, and cloud access control. We are committed to protecting the world's critical infrastructure and are looking for talented individuals to join our team.

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