Marketing Manager, Business Marketing, Analytics

2 weeks ago

New York, United States LSEG (London Stock Exchange Group) Full time

This role sits within the Business Marketing team at LSEG, and directly supports the products and solutions within the Analytics business of LSEG Data & Analytics, including those we will bring to market through our strategic partnership with Microsoft. The Business Marketing team is a strategic partner to the LSEG business, powering commercial value through an insight led approach that maximizes the impact of our investment and our relevance in the market. The Business Marketing team is the critical link to the Product and Sales teams to ensure all marketing activities are directly aligned to LSEG’s business priorities.

Applicants for this role should ideally have experience of building and executing marketing strategies and plans for analytics or technology solutions to financial institutions. Key responsibilities will include:
Be the voice of our marketplace, and our customers:

- Support in the development of the marketing strategy and execution plan for Analytics products and solutions.
- Define target audiences globally based on insights and analytics and on product strategy.
- Develop campaign themes and thought leadership opportunities that support LSEG’s business priorities.
- Partner with stakeholders in our Product team to ensure marketing is aligned with and supportive of business agenda, growth priorities and our product launch process.
- Provide input into the packaging and positioning of our solutions in order to develop compelling value propositions.
- Support the creation of the content strategy considering the full buyer and influencer journey from Interest and exposure to purchase.

Translate strategy into meaningful opportunity:

- Lead the team responsible for developing a holistic and individual customer segment marketing plan for the business.
- Define the marketing objectives including growth and retention targets and specific opportunity plans.
- Propose marketing campaigns that will retain and grow customers - driving awareness, interest, leads, opportunities, and sales.
- Devise tactical execution plan to support the marketing strategy, and work with team members to deliver component parts.
- Develop analysis for marketing campaigns including market situation, themes, key messaging including differentiators and proof points, KPIs and recommended channels to market
- Work across all other functions to ensure the production of compelling campaign content and the activation of campaigns in markets globally.

In addition, we would expect this person to:

- Define the expectation of how marketing will drive results. Partner closely with the Insight and Analytics team to set clear standards and reporting of Marketing ROI aligned to the Business. Assess performance quarterly against targets. Course correct based on learning as necessary.
- Be a strong and effective communicator and collaborator. This person will need to be able to work across the breadth of our business and quickly understand what requirements are and how we mobilize teams to deploy marketing campaigns that deliver results.

Skills and experience:

- 5+ years experience of B2B marketing into the financial markets community.
- Experience of product or solutions marketing would be beneficial.
- Strategic marketing experience preferable or experience having worked with business and product teams to articulate compelling value propositions to customers and prospects.
- Understanding of financial markets and data sets used by front office teams would be advantageous.
- Experience working across dispersed teams to drive towards a common goal.

Scope of impact:

- Leads significant projects, programs and business initiatives, demonstrating creativity and ingenuity.
- Determines work priorities based on general direction from managers.
- Manage budget for projects or programs within area.
- Contributes to the development of new principles and concepts and Business Unit strategy.
- Provides specialist advice to middle and senior management to resolve complex issues.

Strategic planning & decision making:

- Applies a broad perspective to identify innovative solutions.
- Anticipates customer needs; assesses requirements and identifies new solutions.
- Solves complex problems which may be multidisciplinary or require an in-depth evaluation of variable factors.

Compensation/Benefits Information (New York applicants only):
LSEG is committed to offering competitive Compensation and Benefits. The anticipated base salary for this position is $133,400 - $248,000.

Please be aware base salary ranges may vary by geographic location, city and state. In addition to our offered base salary, this role is eligible for our Annual Incentive Plan (AIP/”bonus plan”). Target AIP rates will be commensurate with role level and posted career stage. Individual salary will be reflective of job related knowledge, skills and equivalent experience. LSEG roles (excluding internships and part-time roles of less than 20 hours per week) are typically

  • Marketing Assistant

    3 days ago

    New York, United States Radiance Marketing Full time

    Benefits: Bonus based on performance Opportunity for advancement Training & development Benefits/PerksCompetitive CompensationGreat Work EnvironmentCareer Advancement OpportunitiesJob SummaryWe are seeking a Marketing Assistant to join our team! As our Marketing Assistant, you will be working closely with the Marketing Department, following up on leads and...

  • Marketing Assistant

    2 days ago

    New York, United States Radiance Marketing Full time

    Benefits: Bonus based on performance Opportunity for advancement Training & development Benefits/Perks Competitive Compensation Great Work Environment Career Advancement Opportunities Job Summary We are seeking a Marketing Assistant to join our team! As our Marketing Assistant, you will be working closely with the Marketing Department, following up on...

  • Marketing Manager Analytics

    3 weeks ago

    New York, New York, United States Dudas IT Resources & Advisory Inc Full time

    Job DescriptionJob DescriptionMarketing Manager, Analytics (TEMP), please keep in mind that this person has to be local to either Newark, NJ or Los Angeles, CA hub.Hybrid (2 days onsite)This contract will go PERM.W2 Pay rate - $88.94/hr.About this roleAs a Manager of Analytics within Client's Analytics and Data Science group, you will be responsible for...

  • Marketing Analytics Manager

    2 weeks ago

    New York, New York, United States Avispa Technology Full time

    Marketing Analytics Manager A leading podcast and audiobook company is seeking a Manager - Analytics. The successful candidate will provide tactical, operational, economic, and financial analysis to frame and drive decisions, develop KPIs and scorecards to track initiative progress/performance and scientific models to drive a focus on results and execution....

  • Marketing Analytics Manager

    4 weeks ago

    New York, United States Roku Full time

    **Teamwork makes the stream work.**: **Roku is changing how the world watches TV**: Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content...

  • Marketing Analytics Manager

    3 weeks ago

    New York, New York, United States Roku Full time

    Teamwork makes the stream work:Roku is changing how the world watches TV:Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love,...

  • Event and Marketing Manager

    3 weeks ago

    New York, United States Nuwa Marketing Full time

    Are you passionate about curating unforgettable experiences and spearheading impactful campaigns? Elevate your career with our esteemed marketing agency, specializing in bridging the US and China markets. With over 7 years of industry excellence and a portfolio boasting 200+ satisfied clients, we're dedicated to delivering outstanding results and fostering...

  • Promotional Sales and Marketing Assistant

    1 month ago

    New York, United States Blissful Marketing Full time

    Job DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...

  • Promotional Sales and Marketing Assistant

    1 month ago

    New York, United States Blissful Marketing Full time

    Job DescriptionJob Description*New York based**This Role is not Remote* WHY WORK WITH US?We do more than meet goals; we are overachievers who are determined to make every meeting with our client a positive one to share information, review old goals, and plan to meet new ones. We provide high-quality one-on-one meetings with our clients so that we can...

  • Lifecycle Marketing Analytics Manager

    2 days ago

    New York, United States Aquent Full time

    We are loking for an experienced Lifecycle Marketing Manager wo work with our leading entertainment clients marketing team. The Manager of Lifecycle Marketing Analytics will focus on analyzing data and providing actionable insights to define cross-channel strategies to drive increased engagement and reduce churn for subscribers. This role will report to...

  • Lifecycle Marketing Analytics Manager

    20 hours ago

    New York, United States Aquent Full time

    We are loking for an experienced Lifecycle Marketing Manager wo work with our leading entertainment clients marketing team.The Manager of Lifecycle Marketing Analytics will focus on analyzing data and providing actionable insights to define cross-channel strategies to drive increased engagement and reduce churn forsubscribers. This role will report to the...

  • Marketing Analytics Assistant

    4 weeks ago

    New York, United States Charles Tyrwhitt Inc Full time

    **Reports To**:Insights and Analytics Manager **Department**:Marketing - North America and Australia **Location**:New York, NY **The Role** At Charles Tyrwhitt our purpose is to “Make it easy for men to dress well”. Reporting into the Insights and Analytics Manager the primary purpose of the Marketing Analytic Assistant is to provide analysis that...

  • Marketing Manager

    4 weeks ago

    New York, United States RTM Business Group Full time

    Job DescriptionJob DescriptionMarketing ManagerRTM Business GroupHybrid in NY, NJ, CTFull-time51-200 employees · Market ResearchOriginally posted June 2024; this is a 100% hybrid, full-time role Who We Are:RTM Business Group is a professional development conferences and events company working in EdTech, Healthcare, Government, Medical and Banking sectors....

  • Lead Data Scientist- Marketing

    4 weeks ago

    New York, United States Tiger Analytics Full time

    Tiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote global workforce.We are also...

  • Lead Data Scientist- Marketing

    4 weeks ago

    New York, United States Tiger Analytics Full time

    Job DescriptionJob DescriptionTiger Analytics is pioneering what AI and analytics can do to solve some of the toughest problems faced by organizations globally. We develop bespoke solutions powered by data and technology for several Fortune 100 companies. We have offices in multiple cities across the US, UK, India, and Singapore, and a substantial remote...

  • Marketing Associate

    3 weeks ago

    New York, New York, United States Velocity Marketing Services Full time

    Our company is seeking a Marketing Associate who will be responsible for carrying out strategies for growth in our client's customer base. In addition, the marketing associate will be responsible for interfacing with customers to ensure the highest quality of brand awareness. This position requires high level of creativity and excellent written and verbal...

  • Associate Director, Marketing Analytics

    3 weeks ago

    New York, New York, United States Jobot Full time

    Remote This Jobot Consulting Job is hosted by: Salary: $45 - $60 per hour Our client, an award winning advertising agency, is looking to add a Freelance Marketing Analytics Manager to their team Remote Our organization is seeking a dynamic and experienced Freelance Marketing Analytics Manager to join our team. This is a fantastic opportunity for a seasoned...

  • Performance Marketing Analytics Manager

    1 month ago

    New York, United States Vestwell Full time

    WHO ARE WE? There are over 30M small businesses in the United States, but only a tiny fraction of them have a workplace savings program in place. As the savings gap in the country widens, it's imperative that every worker has access to and participates in their company's savings program, such as a 401(k) or 403(b). We believe that American workers should...

  • Performance Marketing Analytics Manager

    1 month ago

    New York, United States Vestwell Full time

    WHO ARE WE? There are over 30M small businesses in the United States, but only a tiny fraction of them have a workplace savings program in place. As the savings gap in the country widens, it's imperative that every worker has access to and participates in their company's savings program, such as a 401(k) or 403(b). We believe that American workers should...

  • Performance Marketing Analytics Manager

    1 month ago

    New York, United States Vestwell Full time

    Job DescriptionJob DescriptionWHO ARE WE?There are over 30M small businesses in the United States, but only a tiny fraction of them have a workplace savings program in place. As the savings gap in the country widens, it's imperative that every worker has access to and participates in their company's savings program, such as a 401(k) or 403(b). We...