Corporate Events Manager
3 weeks ago
Position Summary:
The Corporate Events Manager is responsible for planning, executing, and optimizing all aspects of our tradeshows, events, and sponsorship. The position will play a pivotal role in enhancing our brand visibility, generating leads, and contributing to the overall success of our marketing and sales efforts at trade shows.
Duties and Responsibilities:
- Develops and executes a comprehensive trade show marketing strategy that aligns with our business goals, ensuring each trade show supports our objectives.
- Coordinates all pre-event, onsite, and post-event logistics, including booth design, booth staff scheduling, travel arrangements, and collateral production.
- Manages the trade show marketing budget efficiently, ensuring optimal allocation of resources and a strong return on investment (ROI).
- Collaborates with external vendors and in-house teams to design, set up, and dismantle trade show exhibits that effectively represent our brand and products.
- Creates and implements lead generation strategies to capture and qualify potential customers during trade shows.
- Oversees the development of marketing materials, brochures, presentations, and promotional items for use at trade shows, ensuring the information provided is aligned with Empower. Pharmacy’s strategy and growth.
- Collects and analyzes data related to trade show performance, providing insights and recommendations for continuous improvement.
- Stays updated on industry trends, emerging trade show techniques, and best practices, and implements innovative strategies to drive results.
- Builds, trains, and manages a high-performing trade show marketing team and collaborates closely with cross-functional teams.
- Works closely with leadership, public relationship, sales and marketing to ensure alignment and successful ROI in events.
- Other duties as assigned.
To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed above are representative of the knowledge, skill, and/or ability required. Reasonable accommodation may be made to enable qualified individuals with disabilities to perform the essential functions.
While performing the responsibilities of the job, the employee is required to talk and hear. The employee is often required to remain in a stationary position for a significant amount of the workday and frequently use their hands and fingers to handle or feel in order to access, input, and retrieve information from the computer and other office productivity devices. The employee is regularly required to move about the office and around the corporate campus. The employee is frequently required to stand, walk, reach with arms and hands, climb or balance, and to stoop, kneel, crouch or crawl. Vision abilities required by this job include close vision.
Knowledge and Skills:
- Strong project management skills with the ability to handle multiple trade shows simultaneously.
- Proficiency in trade show ROI tools and marketing analytics tools.
- A creative mindset and the ability to think outside the box to create unique trade show experiences.
- Flexibility to travel to trade shows as needed.
- Strong problem-solving and decision-making abilities.
- Strong knowledge of marketing principles, including brand management, market research, digital marketing, and campaign management.
- Excellent understanding of various marketing channels and techniques, including online and offline marketing.
- Proficient in Microsoft Office Skills-Excel, Word, PowerPoint, Outlook.
- Excellent communication and interpersonal skills, with the ability to collaborate with cross-functional teams and stakeholders.
- Proactive and result-oriented mindset, with the ability to adapt to changing market dynamics and drive innovation.
**Key Competencies**
- Customer Focus: Ability to build strong customer relationships and deliver customer centric solutions.
- Optimizes Work Processes: Know the most effective and efficient processes to get things done, with a focus on continuous improvement.
- Collaborates: Builds partnerships and works collaboratively with others to meet shared objectives.
- Resourcefulness: Secures and deploys resources effectively and efficiently.
- Manages Complexity: Makes sense of complex, high quality, and sometimes contradictory information to effectively solve problems.
- Ensures Accountability: Holds self and others accountable to meet commitments and objectives.
- Situational Adaptability: Adapts approach and demeanor in real time to match shifting demands of different situations.
- Communicates Effectively: Develops and delivers multi-mode communications that convey a clear understanding of the unique needs of different audiences.
Experience and Qualifications:
- Bachelor's degree in marketing, business, or a related field, required.
- Minimum 3 years’ experience in tradeshow marketing, developing and executing events and sponsorship.
**Benefits**:
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