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Marketing Coordinator

4 months ago

San Diego, United States Balboa Park Cultural Partnership Full time

**Position Title**: Marketing Coordinator
**Position Status**: Full-time (40 hours a week), Hourly, Non-Exempt

**Pay Rate**: Starting at $21.33 per hour

**Benefits**: Yes (Medical/Vision, Dental, Life, 403(b) and 3% Matching, Vacation, Holiday)

**Reports to**: Kristen Mihalko, Deputy Director, Operations
**Works directly with**: Nat Biendara Wilson, Marketing and Communications Specialist
- **Open until filled**_**. Applications will be reviewed starting May 1, 2024**

**HOW THIS ROLE IMPACTS THE CULTURAL PARTNERSHIP**:
The Marketing Coordinator supports the development and execution of strategies and tactics for increasing sales and awareness of **Balboa Park Explorer**, improving visitation to the Balboa Park Cultural District museums, experiences, and raising the brand profile of the Cultural District among target audiences. Using your experience and skills you will assist with the final review, packaging, and submission of advertising materials to vendors, collect information and updates from venues in the Cultural District, plan and execute events for **Balboa Park Explorer** Passholders, assist with sourcing content for social media, website, and newsletters, and collect and report analytics and data on digital campaigns.

In addition, a portion of your time will be dedicated to overseeing the **Arts+Culture:San Diego** social media presence - you will source and generate content for Facebook, Instagram, and LinkedIn, and boost posts as needed. You will also occasionally assist with updating content on the **Arts+Culture:San Diego** website.

**WHAT YOU’LL BE DOING**:

- **Support marketing strategies and elevate brand awareness.**_ Research, review benchmarks, and support the generation of key messaging and identifying audiences to build greater awareness. Assist with content review and development for all communication channels including the **Balboa Park Explorer** website. Plan and execute regular on-site Explorer Engagement programs.
- **Provide support in data collection and reporting.**_ Become sufficient in pulling data from the Tessitura ticketing system for reporting campaign-based sales and generating mailing lists. Track benchmarks and consolidate reports from all vendors, social media channels, and internal tracking systems.
- **Oversee social media channels and outreach with arts and culture lovers.**_ Create, write, and source content to be shared on **Arts+Culture: San Diego** social media channels. Provide support to Balboa Park Cultural District and Balboa Park Explorer social media channels including moderation and responding to inquiries. Learn about everything the Park has to offer to share with locals and visitors.

**WHAT MAKES YOU A GREAT FIT FOR THIS ROLE**:
You have demonstrated experience in the following areas:

- Supporting a marketing team to accomplish goals and tasks.
- Reviewing and packaging marketing materials for submission to vendors.
- Creative writing and storytelling skills used to build trust and brand awareness.
- Acquiring and analyzing analytics from social media and other digital environments.

You have these critical attributes and skills:

- Align with and practice organizational values of inclusion, diversity, equity, and accessibility in their work and interactions with others.
- Ability to stay organized and meet deadlines as scheduled.
- Have very strong communication and relationship building skills.
- Take initiative, ask questions, and are accountable.

You work effectively in collaborative, team-driven environments:

- As an ambassador for the “One Park - One Team” philosophy, a positive attitude is a must.
- You are tech-savvy and comfortable with utilizing online communication tools such as Google Suite programs, Slack and Notion, plus Adobe Creative Cloud and Microsoft programs.
- You include the team in decision-making processes and ask for feedback, guidance, and insight.

**TO APPLY, PLEASE SUBMIT PDFs OF THE FOLLOWING ITEM(S)**:

- Resume (no more than 3 pages).
- Letter of Interest adding how you’re a great fit for this position (1 page).
- Two (2) social media samples (_Social media samples can be from Facebook, Instagram, or LinkedIn and either professional or personal. We are looking for the ability to capture or create a social media image and write a caption that is both interesting and compelling. A screenshot of the post is ideal, but a direct link can be shared in lieu of the screenshot. Please ensure the link is accessible to the public._)
- Share how you demonstrate values of inclusion, diversity, equity, and accessibility in your work and interactions with others. (2-3 sentences)
- Briefly describe your experience with supporting, contributing, and/or working in a team environment. (2-3 sentences)
- Briefly describe your experience with reviewing marketing materials and working with vendors. If you do not have experience in this area put N/A. (2-3 sentences)
- Describe your experience with social media and sharing a c