Campaign Specialist

4 weeks ago

Santa Clara, United States Palo Alto Networks Full time

**Company Description** Our Mission**

At Palo Alto Networks® everything starts and ends with our mission:
Being the cybersecurity partner of choice, protecting our digital way of life.

Our vision is a world where each day is safer and more secure than the one before. We are a company built on the foundation of challenging and disrupting the way things are done, and we’re looking for innovators who are as committed to shaping the future of cybersecurity as we are.

**Our Approach to Work**

We lead with flexibility and choice in all of our people programs. We have disrupted the traditional view that all employees have the same needs and wants. We offer personalization and offer our employees the opportunity to choose what works best for them as often as possible - from your wellbeing support to your growth and development, and beyond

At Palo Alto Networks, we believe in the power of collaboration and value in-person interactions. This is why our employees generally work from the office three days per week, leaving two days for choice and flexibility to work where you feel most effective. This setup fosters casual conversations, problem-solving, and trusted relationships. While details may evolve, our goal is to create an environment where innovation thrives, with office-based teams coming together three days a week to collaborate and thrive, together
**Job Description** Your Career**

In this role within the Campaign Center of Excellence (COE) team, you will be responsible for supporting the global campaign team supporting the execution of the strategy and plan, orchestrating with the regional teams, developing campaign components, and supporting programs that will generate pipeline to capture, nurture and close new business and expand opportunities within existing accounts.

We are looking for a results-driven, flexible and creative tech industry demand-gen professional who is excellent in collaboration, communication and organization to manage programs from end to end. B2B, cyber security, and services campaign experience is a bonus.

**Your Impact**
- Collaborate with the product and content marketing organizations to develop campaign themes that support the product messaging to reach the audience segments your campaign targets
- Align programs for target personas and segments to develop concepts and campaign deliverables and additional programs working closely with internal or external agencies.
- Support the development of program mix, content plan, global campaign calendar, and required resources to execute the campaign
- Build and execute campaigns based on a plan to meet pipeline and business objectives.
- Incorporate a holistic view of digital programs including display, SEO, SEM, organic social, syndication, editorial, and creation of inbound web experiences.
- Program manage campaigns through the production process with shared services and agencies ensuring timelines are being met.
- Support activation of digital marketing campaigns including design, build, preparation, execution, and evaluation with our paid media team.
- Collaborate with data and operations teams to monitor results and mix-shift campaign execution, from messaging to audience targeting, based on progress against goals.
- Coordinate with Field Marketing in North America, Asia Pacific, and Europe to deliver integrated demand.
- Coordinate with the corporate communications and social marketing teams to time campaigns appropriately for effective go-to-market launches.
- Work directly with sales enablement, product marketing, content marketing, channel, and field marketing to ensure campaign tactics are supporting or exceeding goals.
- Continually track, measure and report on campaign KPIs, conduct analysis to determine the effectiveness of all marketing programs and optimize campaign efforts accordingly.
- Regularly update key stakeholders on campaign plans, program deliverables, and schedules.

**Qualifications** Your Experience**
- 3+ years of demand gen campaign experience and/or marketing program management experience.
- Experience building global integrated marketing campaigns for a B2B technology company.
- Experience developing product and industry marketing programs for a B2B technology company.
- High-energy self-starter with a can-do attitude, and ability to learn quickly and work in a hyper-growth environment, while setting strategy and getting down in the weeds to get the job done.
- Experience with digital strategy including paid media, ad-tech, webinars, landing pages, nurture, etc.
- Ability to write promotional content - eDMs/DMs, landing pages, ads, social media posts, etc..
- Hands-on experience with marketing automation and program collaboration tools: SFDC, Marketo, Asana, GSuite, PathFactory, Demandbase, Drift etc.
- Bachelor's degree required.
- Ability to travel domestically and internationally

**Additional Information** The Team**

Our Marketing team has an opportunity like no other industry: high imp

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