Social Media Specialist

1 week ago


Santa Ana, United States RadNet Orange County Full time

**Job Description**:
**The Social Media Specialist is responsible for all content creation on social media platforms for all lines of business, brands, services, campaigns (organic and paid) and posting content to increase online engagement. Additionally, this individual will be responsible to stay up-to-date on industry news, social media trends, company campaigns, and services in order to use that knowledge to influence the content strategy and spark creative direction to deliver the message of every brand, campaign, and service by producing creative and engaging content. The Social Media Specialist should possess copywriting skills, the ability to multi-task, and a solid foundation of social media growth and strategies.**:
**Essential Duties and Responsibilities**:

- Develop relevant content to reach target audience
- Engage with current audience/followers as well as attract new followers on all brand profiles and platforms
- Liaise with other members of the marketing and digital communications to maximize creativity and excellence in performance and delivery
- Assist the marketing team with campaigns, brainstorming, advertising, and creative development
- Build and execute social media strategies through competitive research, platform determination, benchmarking, messaging and audience identification and segmentation
- Engage in conversations wherever our brand is mentioned or where there is a comment on our brands platform such as Facebook, Instagram, LinkedIn, etc.
- Build a relationship between our brand and our audience by engaging with brand advocates and potential influencers
- Seek out online collaborating opportunities with local businesses, influencers, companies, and accounts with similar interests
- Conduct online advocacy and open stream for cross-promotions
- Work with physicians to collaborate on promotions and social media ad campaigns
- Monitor trends and benchmarks for measuring the impact of Social Media campaigns. Analyze, strategize, design, review and report on effectiveness of campaigns in an effort to maximize results
- Assist in select community marketing events to capture content and raise awareness of social media presence

**Minimum Qualifications, Education and Experience**:

- Four-year degree in Graphic Design, Communications, Marketing or related field.
- Ability to multi-task projects for all lines of business, meet tight deadlines and good interpersonal skills
- Strong creative, organizational, problem-solving and time-management skills
- Expert knowledge in graphic production process and utilize Adobe Creative Suite
- Experience with HTML, CMS, and motion graphics
- Ability to take projects from start to finish with mínimal supervision.

Pay Range: USD $66,560.00 - USD $69,000.00 /Yr.



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