Svp, Marketing Customer Lifecycle
2 weeks ago
TelevisaUnivision is the leading Spanish-language media company in the world We’re investing in our content, our people, and our properties, which span digital, streaming, social, audio, linear and live events. We’re growing our offerings, building on the launch of our successful streaming platform ViX.
Televisa-Univision TelevisaUnivision is looking for an SVP of Lifecyle Marketing who will develop and execute a world-class consumer lifecycle marketing programs for its streaming businesses by maximizing subscriber LTV and minimizing churn.
ABOUT YOU:
YOUR DAY-DAY:
- You will lead all lifecycle marketing initiatives for Univision’s direct to consumer streaming businesses, driving CRM, marketing technology, pricing and customer care strategy.
- Collaborate with the Customer Acquisition team to ensure seamless customer experiences, engagement and retention.
- Working closely with Data & Analytics department translate predictive customer models into actionable tactics and bottom-line growth.
- Develop and implement strategies and best practice to improve and optimize against churn.
- Innovate and implement test and improve strategies across channels and creatives to drive scalable results.
- Analyze performance and relentlessly A/B test against KPIs: CTR, open-rates, NPS, and LTV. Share campaign learnings with the broader org to drive continuous improvement.
- Lead user engagement teams in the management and optimization of retention efforts across platforms (e.g. iOS, Google Play, Amazon, Roku, Samsung)
- Monitor, optimize and report performance on acquisition, retention and winback initiatives
- Develop test plans and experiment with new user acquisition, engagement, retention and winback initiatives, then analyze performance to identify the highest impact opportunities.
- Work closely with programming team to understand the type of content required to grow engagement and long-term usage.
- Collaborate with Partnerships team to influence introductory, retention and winback offer pricing.
- Lead CRM and marketing technology strategy and roadmapping, coupled with understanding the data to improve their campaigns and initiatives, with a lens of automation for the long term.
- Guide the Care Team in opportunities for further efficiency and automation efforts with the latest and greatest tools and practices.
- Build and mentor a talented team growing their own analytical, communication, and leadership skills.
YOU HAVE:
- Proven track record of success leading consumer lifecycle marketing initiatives, including customer adoption/nurture and retention programs hailing from an analogous D2C subscription business
- Previous successful experience in developing and implementing successful CRM strategies with back-end system knowledge
- Strong understanding of turning Customer Service into Customer Success and how to best retain subscribers
- Demonstrated track record with engaging consumers directly through social/digital channels
- A data
- driven cross-functional thinker with superior quantitative and analytical skills and ability to use insights and analysis to guide strategies and make decisions
- A sophisticated strategist with strong technical expertise and organizational capabilities in project and campaign management, market research, communications evaluation, data modeling, relationship skills, and commercial awareness
- Strong knowledge of marketing tech stacks including Braze, Google Cloud, Kochava and predictive machine learning based analytics, like churn propensity modelling
- Demonstrated expertise in D2C based business models, data analytics, customer segmentation and business modeling
- Exceptional problem solving, and analysis skills combined with the ability to synthesize and effectively communicate findings to all levels throughout the organization
- Experience with managing relationships across a matrixed organization
- Affinity and appreciation for the Hispanic Audience
ELIGIBILITY REQUIREMENTS
- Must be willing to work from Miami, FL, New York, NY or Los Angeles, CA
- Employment/education will be verified
- Applicants must be currently authorized to work in the United States on a full-time basis
OUR BENEFITS:
TelevisaUnivision believes that a happy, well-balanced employee is what makes our culture thrive. We offer a wide selection of perks and benefits including PTO; tuition reimbursement; wellness and employee support programs; 401K; and life and other insurance plans. This is all in addition to our comprehensive and competitive health benefits package featuring medical, dental and vision coverage options.
Exact compensation may vary based on skills, experience, and location. Please note the national salary range listed in the job posting reflects the new hire salary range across levels and U.S. locations that would be applicable to the position.
Salary Range: $250,000- $340,000 + Benefits
Univision is an equal opportunity/affirmative action employer. All qualified applicants w
-
SVP Marketing Analytics
Found in: Appcast US C2 - 1 week ago
Los Angeles, United States Harnham Full timeJob Title: SVP Marketing Sciences Location: Los Angeles, CA (Hybrid – No Remote or Travel)Salary: $250-350k base We’re working on behalf of a global media and advertising agency that are looking to hire an SVP Marketing Sciences where you will work on one of the world most recognizable brands. This is your chance to make a significant impact on a global...
-
SVP Marketing Analytics
Found in: Appcast Linkedin GBL C2 - 2 weeks ago
Los Angeles, United States Harnham Full timeJob Title: SVP Marketing Sciences Location: Los Angeles, CA (Hybrid – No Remote or Travel)Salary: $250-350k base We’re working on behalf of a global media and advertising agency that are looking to hire an SVP Marketing Sciences where you will work on one of the world most recognizable brands. This is your chance to make a significant impact on a global...
-
SVP Marketing Analytics
2 weeks ago
Los Angeles, United States Harnham Full timeJob Title: SVP Marketing Sciences Location: Los Angeles, CA (Hybrid – No Remote or Travel)Salary: $250-350k base We’re working on behalf of a global media and advertising agency that are looking to hire an SVP Marketing Sciences where you will work on one of the world most recognizable brands. This is your chance to make a significant impact on a global...
-
SVP Marketing Analytics
Found in: Jooble US O C2 - 1 week ago
Los Angeles, CA, United States Harnham Full timeJob Title: SVP Marketing Sciences Location: Los Angeles, CA (Hybrid No Remote or Travel) Salary: $250-350k base Were working on behalf of a global media and advertising agency that are looking to hire an SVP Marketing Sciences where you will work on one of the world most recognizable brands. This is your chance to make a significant impact on a global...
-
Contract Lifecycle Marketing Specialist
1 week ago
Los Angeles, United States Artkive Full timeJob DescriptionJob DescriptionArtkive is looking to hire a Lifecycle Marketing Specialist to expand and optimize our existing multi-channel marketing, specifically across email and SMS. This role will work closely with product and marketing to evolve strategy and will build creative and flows for multiple brands, including Artkive, Cards by Artkive, Photos...
-
Contract Lifecycle Marketing Specialist
2 days ago
Los Angeles, United States Artkive Full timeJob DescriptionJob DescriptionArtkive is looking to hire a Lifecycle Marketing Specialist to expand and optimize our existing multi-channel marketing, specifically across email and SMS. This role will work closely with product and marketing to evolve strategy and will build creative and flows for multiple brands, including Artkive, Cards by Artkive, Photos...
-
Arena Club: Lifecycle Marketing Manager
Found in: beBee jobs US - 7 days ago
Los Angeles, California, United States M13 Full timeAbout Arena Club:Arena Club, co-founded by 5x World Series Champion Derek Jeter and entrepreneur Brian Lee, is revolutionizing the collectibles industry with the launch of the first digital card show. By transforming the way collectors buy, sell, and trade sports cards and memorabilia, Arena Club is leading the industry into a new era. With transparent...
-
REMOTE Marketing Analytics
Found in: Jooble US O C2 - 1 week ago
Los Angeles, CA, United States Harnham Full timeJob Title: SVP Marketing Sciences Location: Los Angeles, CA (Hybrid No Remote or Travel) Salary: $250-350k base Were working on behalf of a global media and advertising agency that are looking to hire an SVP Marketing Sciences where you will work on one of the world most recognizable brands. This is your chance to make a significant impact on a global...
-
Marketing Strategist
5 days ago
Los Angeles, United States CBS Full timeWe are looking for someone that will lead all key workstreams within the brand strategy and lifecycle marketing planning. This will be for a subset of CBS series and programs (including Studio programs) as part of a cross-functional planning team. This includes developing strategic, highly creative and effective 360 campaigns to drive awareness and tune-in...
-
Marketing Coordinator
5 hours ago
Los Angeles, United States Atlas Marketing Solutions Full timeJob DescriptionJob DescriptionThe Marketing Coordinator will support the efforts of the marketing department and perform a variety of functions in a fast-paced startup environment. Successful candidates will possess excellent communication skills, a positive attitude, a strong work ethic, a strong sense of professionalism, and the ability to work within a...
-
Marketing Manager
1 week ago
Los Angeles, United States Innova Medical Group Full timeGeneral Description The Marketing Manager is responsible for the planning, governance, and oversight of the successful delivery of the product(s). Although knowledge of the business is important, there is more stress on their marketing management skills. The program manager must have practical experience of having been a project manager for large and...
-
Entry Level Customer Service Manager
3 days ago
Los Angeles, United States ATLAS MARKETING Full timeAtlas Marketing is a leading sales consulting firm with experience in leadership development, innovative entrepreneurial ventures, and telecom client management. On our team, you’ll be an important part of shaping our customer experience – from setting up new accounts, enrolling customers, answering customer questions and processing sales...
-
SVP of Operations
1 week ago
Los Angeles, United States CareerBuilder Full timeHirewell has partnered with a National Real Estate Firm with an internal GC to search for a Division President - SVP of Operations. This is a full-time role that will serve as the Department Head for the Construction Management team, reporting to the President + CEO. Projects include multifamily, mixed use, self storage and industrial. Key Responsibilities:...
-
Chief Marketing Officer
Found in: Jooble US O C2 - 2 weeks ago
Los Angeles, CA, United States Forsyth Barnes Full timeLocation: Los Angeles, California (5 days a week in office) Brief Overview: Do you love live music? Do you regard yourself as a marketing 'disruptor'? Do you thrive in a creative and collaborative setting? We are partnered with a marketing driven company looking for a proven leader to invest in as we reinvent the approach to promoting live events. ...
-
Chief Digital Marketing Officer
Found in: Jooble US O C2 - 2 weeks ago
Los Angeles, CA, United States Forsyth Barnes Full timeLocation: Los Angeles, California (5 days a week in office) Do you love live music? Do you regard yourself as a marketing 'disruptor'? Do you thrive in a creative and collaborative setting? We are partnered with a marketing driven company looking for a proven leader to invest in as we reinvent the approach to promoting live events. We are seeking a...
-
Marketing Manager, Customer Relationships
1 week ago
Los Angeles, United States Tubular Labs Full time** Marketing Manager, Customer Relationships** Los Angeles, CA / Marketing / Full-time Reporting to the Head of Growth Marketing, the Marketing Manager, Customer Relationships leads the charge in ideating and executing marketing initiatives for Tubulars global customer base to support and accelerate growth and retention. This role will build strong...
-
Customer Service Associate
1 week ago
Los Angeles, United States Eden Marketing Full timeJob Description Job Description General merchandise distribution company located in Los Angeles in the city of Huntington Park. We are looking for a good respectful and responsible individual who can be part of our office team to perform customer service admin duties. Primary Responsibilities: Answer phone Greet and direct cutomers & guest Filing, data...
-
Growth Marketing Manager
1 week ago
Los Angeles, United States Joinfud Full timeTo apply, send an email to arthur@joinfud.com along with your Resume and CV! The Opportunity The growth marketing manager at Fud will help us thoughtfully grow, cultivate and foster our community of action-oriented hustlers. Your job will not be easy as we want to have 100% organic growth - i.e. no paid advertising at all. Instead, we want to leverage growth...
-
Customer Service Associate
1 week ago
Los Angeles, United States Eden Marketing Corp Full timeJob DescriptionJob DescriptionGeneral merchandise distribution company located in Los Angeles in the city of Huntington Park.We are looking for a good respectful and responsible individual who can be part of our office team to perform customer service admin duties.Primary Responsibilities:Answer phoneGreet and direct cutomers & guestFiling, data entry,...
-
SVP, West
Found in: Jooble US O C2 - 2 weeks ago
Los Angeles, CA, United States MindGym Full timeSenior Vice President We’re Mind Gym. For over twenty years, we’ve worked with companies like Coca-Cola, Unilever, Microsoft, Vodafone and Southwest to transform their organizations. The Client Sales Team is the lifeblood of Mind Gym, spreading the word of Mind Gym to our customers, by seeking and developing new accounts and growing existing accounts...
