Digital Marketing Manager
1 month ago
**About the position**: (This is not a 100% remote position/ MANDATORY IN OFFICE: Tuesday & Wednesday)**
Part of the Network Engagement department, and at the center of the organization’s key initiatives, this team supports First Book’s mission by developing organizational strategies to grow the First Book Network of educators, engage and activate its member base, foster a sense of community among members, and distribute books and resources to kids.
**Essential Duties and Responsibilities**:
To perform this job successfully, the individual must be able to perform each essential duty satisfactorily. The responsibilities listed below are representative of the knowledge, skill and/or abilities required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- **Support Program Design & Resource Creation** -The Manager guides the structure of programs and their communication campaigns to ensure all touch points with our membership are user friendly, impactful, and relevant for educators serving kids from low-income families. Many initiatives include developing and then marketing free resources and tools that support practitioners as professionals. The Manager supports initiative & resource development by:
- Identifying success metrics that ensure funded campaigns accomplish First Book partner goals, advance our mission, and provide a valuable, positive experience for members.
- Working alongside corporate and non-profit partnership managers to guide programs from ideation through to impact reporting.
- **Multi-Channel Marketing** - We seek a creative communicator with strong design and marketing skills. The Manager works alongside the Senior Director of Member Engagement to create and execute robust marketing plans that drive awareness and usage of First Book’s products, resources, and opportunities. The Manager drives successful marketing by:
- Monitoring campaign performance metrics, spotting trends, and implementing adjustments accordingly.
**Qualifications**:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill and/or ability required:
- Experience both planning and creating design assets for successful multi-channel marketing and communications campaigns
- A passion for First Book’s mission that is visible and contagious
- Excellent copywriting and written communication skills with a sharp eye for detail
- Graphic design skills and visual creativity
- Strong project management skills
- Strong interpersonal skills and the ability to spark, cultivate, and grow relationships
- Flexible and adaptable, motivated by a fast pace
- Works effectively in a collaborative team environment
- Works well at both the strategic level (using data and creativity to come up with innovative ideas for growth) and at the tactical level (executing campaigns within marketing tools, analyzing impact, solving problems)
- Takes a positive, solution-oriented approach to opportunities and challenges
**Education and/or Experience**:
- 4+ years of work experience in communications or digital marketing required.
- Experience managing performance-oriented paid social media campaigns, such as Meta and/or Google Ads required.
- Proficiency with graphic design tools such as Photoshop or Canva required.
- Experience with external client/partner relationship management preferred.
**All full-time employees are eligible for the following benefits**:
- Hybrid work environment - can work from home and office
- Dental & medical insurance
- Life and Accidental Death and Dismemberment coverage
- Vacation leave
- Sick leave
- Twelve Annual Holidays
- 401K and employer matching pension contribution
- Transportation benefits
**TO APPLY**:
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