Manager, Media Planning and Campaign Management

3 weeks ago

New York, United States Paramount+ Full time

**Overview**:
We are the Marketing Acquisition and Campaign Solutions team (MACS), part of the Paramount Streaming Group. We serve as an internal data-driven media planning, activation, and strategy team available to all groups within the company. We work closely with the digital teams at Paramount Digital providing high level, focused strategy and support for initiatives across the company portfolio, including but not limited to Paramount Streaming (Paramount+, PlutoTV). MACS also acts as a centralized hub for all matters relating to data and technology within the digital media ecosystem.

**Your Day-To-Day**:
Media Planning:

- Lead the development of full-funnel paid media plans and audience strategies based on brand marketing briefs to achieve KPIs while meeting internal/external timelines.
- Allocate and manage media plan budget mix across platforms.
- Create comprehensive presentation decks incorporating any visualizations to effectively outline and communicate media recommendations base of data-driven audience strategies.
- Work closely with the activation team and vendors to ensure successful execution of media plans, including negotiating media rates, securing placements, ad operations, and managing media budgets and billing.
- Present media recommendations to key partners

Campaign Management:

- Project manage campaign timelines to ensure campaigns are hitting launch timelines (for example, creative is received and to specifications, prepping and adhering to brand lift study timelines, ensuring activation teams are following strategy that is set forth, etc).
- In partnership with campaign analyst, provide campaign reporting and insights highlighting key metrics, takeaways, and suggest optimizations and recommendations for future campaigns.
- Lead cross platform budget optimizations while campaign is live

Thought Leadership and Communication:

- Effectively communicate POVs, campaign strategies, and results to internal and external partners.
- Make informed decisions independently and provide leadership and guidance in resolving complex issues and challenges related to media campaign strategy and planning, driving innovative solutions and continuous improvement.
- Cover or delegate communications and campaign management responsibilities when one of the team is out of office. This includes overseeing and managing ongoing campaigns, ensuring smooth communication with internal and external partners, and making critical decisions in the one’s absence.
- Implement special projects as needed across all business units.

**Basic Qualifications**:

- 4+ years of paid digital advertising and marketing experience, preferably within entertaining/streaming
- Experience and knowledge of core principles of digital advertising capabilities across programmatic DSPs, CTV, paid social, YouTube, and Paid Search.
- Experience and knowledge of media measurement and attribution tools: Kochava, Google Analytics, Adobe, etc.
- Strong verbal communication, inclusive of presenting media recommendations to key partners
- Understanding of common marketing key performance indicator metrics, their calculation, and how the metrics pertain to the success of marketing activities
- High degree of proficiency with Microsoft Word, Excel & PowerPoint, Google drive, Google document

***Additional Qualifications**:

- Excels in a dynamic, data-driven, metrics-focused environment.
- Experience in ad tracking and operations: CM360, Flashtalking, Prisma.
- Self-motivated and able to work with regular check-ins and supervision from department leaders or teammates to communicate back progress and updates.
- Strong work ethic, proactive in communication and work delivery
- Attention to detail to minimize errors.

LI-Hybrid

Join the Paramount Streaming Talent Community Get the inside scoop on life at Paramount Streaming and about career opportunities.

Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

ADDITIONAL INFORMATION

Hiring Salary Range: $74,400.00 - 105,000.00.

The hi

  • Social Media Manager

    2 weeks ago

    New York, New York, United States Digital Media Management Full time

    Please note that DMM will only contact you using email addresses that end in .com. We have been made aware that someone may be using aliases such as to contact individuals as part of an apparent scam. Those individuals are not affiliated with DMM, so we do not recommend interacting with that email alias, or any others that do not end in .com should you...

  • Campaign Manager

    2 days ago

    New York, United States Continuum Media Network, Inc. Full time

    Job Type Full-timeDescriptionFull-timeSalary: 60K+Location: Denver Co.Who we are: Continuum Media is a national advertising platform specializing in providing solutions for brands to access and measure large sources of hard to reach television ad impressions. Headquartered in Denver with offices in New York City, Chicago, and the U.K., we are building a...

  • Campaign Manager

    2 days ago

    New York, United States Continuum Media Network Inc Full time

    Job DescriptionJob DescriptionDescription:Full-timeSalary: 60K+Location: Denver Co.Who we are:Continuum Media is a national advertising platform specializing in providing solutions for brands to access and measure large sources of hard to reach television ad impressions. Headquartered in Denver with offices in New York City, Chicago, and the U.K., we are...

  • Campaign Manager

    7 hours ago

    New York, United States Continuum Media Network Inc Full time

    Job DescriptionJob DescriptionDescription:Full-timeSalary: 60K+Location: Denver Co.Who we are:Continuum Media is a national advertising platform specializing in providing solutions for brands to access and measure large sources of hard to reach television ad impressions. Headquartered in Denver with offices in New York City, Chicago, and the U.K., we are...

  • Campaign Manager, Paid Social

    2 weeks ago

    New York County, New York, United States Publicis Media Full time

    Job Description The role of the Hybrid Social Media Manager is to flawlessly build, analyze and support paid social campaigns while also supporting audience targeting, investment by platform, and measurement KPIs. The Hybrid Social Media Manager will have a keen understanding of social and leveraging various ad types and objectives to drive results. PLEASE...

  • Programmatic Campaign Manager

    1 month ago

    New York, United States Spark Foundry Full time

    Job Description Overview:  The Programmatic Campaign Manager owns strategic planning and campaign execution for an assigned client. This position is both strategic and tactical in scope, requiring the Manager to independently generate strategic insights for the campaigns in their portfolio, and implement campaigns with the support of Programmatic...

  • Social Media Campaign Manager

    1 week ago

    New York, United States Searchlight Inc Full time

    Our client, a next-generation retail media platform is looking for a talented Social Media Campaign Manager to join their team. This is an opportunity to join a start-up with a management team with a proven track record.Client and Campaign Management•Manage clients' expectations - agree on targets and forecasts and how to achieve them •Deliver in-depth...

  • Manager, Media Planning

    6 days ago

    New York County, New York, United States iProspect Full time

    Job Description This is a HYBRID role, must be willing to work on site 1-3 days a week in our New York office. We are looking to add a Manager, Media Planning to our New York - based iProspect team. You will join a supportive team and work with a client that sees us as a true partner. You and your team will support one of the nation's most well-known CPG...

  • Manager, Media Planning

    1 month ago

    New York, United States Carat Full time

    **Company Description** Carat is consistently ranked the #1 media agency in the world with over 10,000 experts, operating across 190+ offices in 135+ countries. Carat delivers an unparalleled capability to unlock real human understanding to connect people and brands by designing powerful and engaging media experiences. Carat is privileged to work with some...

  • Campaign Manager, Biddable

    4 weeks ago

    New York, United States Zenith Full time

    Job Description The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists. ...

  • Campaign Manager, Social

    4 weeks ago

    New York County, New York, United States PlatformGSK Full time

    Job Description The Campaign Manager is responsible for developing all elements of a paid media plan strategy all the way through flawless activation in-platform. The Campaign Manager must be able to manage day-to-day agency media planning and analysis while maintaining strong relationships with publishers and partner agencies. They will have a keen...

  • Media Manager

    3 days ago

    New York, United States ESPN Full time

    The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results. **Position Summary**: **Responsibilities**: - Develop comprehensive digital media strategies, with a focus on programmatic and social channels, to meet performance goals and drive user...

  • Campaign Manager

    1 month ago

    New York, United States The New York Times Full time

    The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our...

  • Campaign Manager, Programmatic

    2 weeks ago

    New York County, New York, United States Zenith Full time

    Job Description The Zenith Precision team is passionate about data and advocates for and trains communication planning teams to leverage live data to surface audience insights and uncover new audience segments.  This highly focused team is dedicated to leveraging Ad Tech in order to achieve this goal. The Campaign Manager owns strategic planning and...

  • Manager, Campaign Effectiveness

    1 month ago

    New York, United States The New York Times Full time

    The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our...

  • Campaign Manager, Paid Social Activation

    1 month ago

    New York, United States Zenith Full time

    **Company Description** Zenith is the ROI Agency. Our more than 6,000 specialists across 95 markets offer unparalleled capabilities in Media, Data, Technology, Commerce and Content. We put effectiveness at the heart of our work to solve complex challenges, drive successful business outcomes, and grow our clients' businesses. Zenith is part of Publicis Media,...

  • Sr Media Buyer/Media Supervisor

    4 weeks ago

    New York, United States Broadbeam Media Full time

    - Sr Media Buyer/Media Supervisor **Overview** As a growing, independent performance media agency with offices across the U.S., were looking to add to our group of smart, strategic marketers. Our people do work that worksrelentlessly driving results for clients across a wide range of verticals. We focus on identifying unique business opportunities and...

  • Media Manager

    2 days ago

    New York, New York, 10012, Manhattan, NY, United States ESPN Full time

    The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results. Position Summary: The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition,...

  • Campaign Manager, Paid Social

    4 weeks ago

    New York County, New York, United States Zenith Full time

    Job Description The Campaign Manager owns strategic planning and campaign execution for an assigned client/clients. This position is both strategic and tactical in scope, requiring the Campaign Manager to independently generate strategic insights for the campaigns in his/her portfolio and implement campaigns with the support of Campaign Specialists.  The...

  • Media Manager-(Media Agency)

    3 days ago

    New York, United States Search Max, Inc Full time

    This is for NYC. Salary $80k-90kHybrid in office 2x/week About the jobWe are seeking a dynamic and experienced Media Manager to join our innovative advertising agency. The Media Manager will be responsible for developing and executing comprehensive media strategies across various platforms to effectively reach target audiences. The ideal candidate will have...