Marketing Manager

1 month ago

Boston, United States SimpliSafe Full time

**About SimpliSafe**:
We're a high-tech home security company that's passionate about protecting the life you've built and our mission of keeping Every Home Secure. And we've created a culture here that cares just as deeply about the career you're building. Ours is a no ego culture of collaboration and innovation where those seeking their next challenge can find big opportunities and make a huge impact on the lives of all those who we protect. We don't just want you to work here. We want you to grow and thrive here.

We're embracing a hybrid work model that enables our teams to split their time between office and home. Hybrid for us means we expect our teams to come together in our state-of-the-art office on two core days, typically Tuesday and Wednesday, to work together in person, and teams can choose where they work for the remainder of the week. We all benefit from flexibility and get to use the best of both worlds to get our work done.

**Why are we hiring?**:
Well, we're growing and thriving. So, we need smart, talented, and humble people who share our values to join us as we disrupt the home security space and relentlessly pursue our mission of keeping Every Home Secure.

**What You'll Do**:
In this role, you'll be the primary owner of SimpliSafe's paid search channel. You will be responsible for setting the strategy, driving optimizations, and reporting channel performance. Together, with a team of one direct report, you will manage all campaign executions in-house.

You will work cross-functionally to identify scalable opportunities and will rely on incrementality and A/B testing to incorporate testing wins into the ongoing campaigns. You will collaborate with vendors and internal stakeholders to forecast industry trends and competitive demand.
- Primary responsibilities include:_
- Own the strategy and performance of our paid search channel, including non-brand, brand, paid shopping ads (PLAs), PMax campaigns
- Collaborate with analytics to design incrementality tests to measure the impact of potential new partners/channels (such as YouTube, Discovery Ads, lead vendors, etc.)
- Forecast monthly, quarterly, and annual spend levels based on overall impressions share and estimated campaign efficiency
- Be the voice of channel performance: using competitive bids, industry trends, and campaign optimizations to explain YoY KPI fluctuations and pacing
- Manage and coach a direct report on day-to-day, hands on, campaign management and optimizations such as: bids, exclusions, keywords, copy, headlines, extensions, product feeds, and landing pages
- Provide market wide search demand and competitive trend insights to the broader marketing team to guide strategy, performance, and partner negotiations (i.e. affiliate)
- Foster strong relationships with new and existing vendors to understand industry trends, upcoming beta opportunities, platform best practices, and recommended optimizations
- Work closely with internal creative and eCommerce teams to regularly execute A/B testing and provide copy, keyword, and landing page related insights

**What You'll Bring**:

- Bachelor's degree or higher; preferably in mathematics, economics or data analytics
- 4+ years of experience managing paid search and shopping ads (PLAs) within Google and Bing; additional Google experience such as managing PMax, Discovery, or YouTube campaigns is a plus
- Ability to measure performance via incrementality studies; Strong analytical and mathematical skills are required
- Experience designing, executing, and interpreting in-platform A/B tests
- Demonstrated experience coaching others; past management experience is a plus
- Strong communication and project organizational skills; ability to collaborate and lead projects that engage multiple departments
- Familiarity and past partnership with click-fraud vendors is a plus
- Experience setting programmatic strategy and optimizing campaigns is a plus; not required
- No ego, humble attitude, and endless curiosity

**What Values You'll Share**:

- Customer Obsessed - Building deep empathy for our customers, putting them at the core of our work, and developing strong, long-term relationships with them.
- Aim High - Always challenging ourselves and others to raise the bar.
- No Ego - Maintaining a "no job too small" attitude, and an open, inclusive and humble style.
- One Team - Taking a highly collaborative approach to achieving success.
- Lift As We Climb - Investing in developing others and helping others around us succeed.
- Lean & Nimble - Working with agility and efficiency to experiment in an often ambiguous environment.

  • Senior Manager, Digital Marketing

    4 weeks ago

    Boston, United States Marketing Deluxe Full time

    Lakeside Software is a leader in digital employee experience – enabling companies to deliver an incredible digital experience for their employees by holistically monitoring and proactively improving end user experience.Recognized by Forrester as a Leader in their most recent New Wave for End User Experience Management, we are growing rapidly and scaling...

  • Marketing Associate

    4 days ago

    Boston, United States C-house Marketing Full time

    Marketing Associate / Marketing Manager (m/f/d) Join D ISPENDIX , a leader in robotic liquid handling technology, on our mission to empower scientific discovery and reshape the future of scientific research. Our vision is: Create the Future of Health. We are seeking a talented and visionary marketing professional as a Marketing Associate/Marketing Manager...

  • Sales And Marketing Representative

    1 month ago

    Boston, United States P.E.A.K. Marketing Full time

    **Urgently Hiring**Overview Of Position:We are seeking Sales and Marketing Representatives to help our organization with expansion efforts. The ideal candidate is motivated to lead and has a great student mentality, organizational skills, and work ethic. This position is fully trained with opportunities for growth and advancement. We ensure our Sales and...

  • Sales And Marketing Representative

    1 week ago

    Boston, United States P.E.A.K. Marketing Full time

    **Urgently Hiring**Overview Of Position:We are seeking Sales and Marketing Representatives to help our organization with expansion efforts. The ideal candidate is motivated to lead and has a great student mentality, organizational skills, and work ethic. This position is fully trained with opportunities for growth and advancement. We ensure our Sales and...

  • Marketing Manager

    2 weeks ago

    Boston, United States Ascensus Full time

    **Section 1: Position Summary** The Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specific promotional efforts and new business initiatives. The position will manage all...

  • Marketing Manager

    2 weeks ago

    Boston, United States UG2 Management Full time

    UG2 is seeking an experienced Marketing Manager to support all aspects of our marketing and communications efforts and play a pivotal role in driving our brand visibility, generating leads, and nurturing relationships. As a Marketing Manager at UG2, you will be responsible for developing and implementing marketing strategies to attract and retain new...

  • Marketing Manager

    2 weeks ago

    Boston, United States Moris Media Full time

    Moris Media is seeking a dynamic Marketing Manager to spearhead the growth and elevate the brand presence of our cutting-edge moCal brand. This is a pivotal role for a strategic thinker with a proven track record in developing and executing successful marketing campaigns aligned with moCal's mission and target audience. If you have a deep understanding of...

  • Marketing Manager

    4 days ago

    Boston, United States Ascensus Full time

    Section 1: Position SummaryThe Marketing Manager will provide marketing strategy and tactical execution to promote new account adoption and existing account engagement for our many distinct 529 college savings plans. The Marketing Manager will also support Ascensus specific promotional efforts and new business initiatives.The position will manage all aspects...

  • Marketing Manager

    4 days ago

    Boston, United States CK Group Full time

    Jocelyn Blackham is recruiting for a Marketing Manager to join a global CRO at their site based in Cambridge, MA. This position is offered on a permanent basis. Marketing Manager Role: Experience in developing and executing marketing campaign. Proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet...

  • Marketing Manager

    2 days ago

    Boston, United States CK Group Full time

    Jocelyn Blackham is recruiting for a Marketing Manager to join a global CRO at their site based in Cambridge, MA. This position is offered on a permanent basis. Marketing Manager Role:Experience in developing and executing marketing campaign.Proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet...

  • Marketing Manager

    1 week ago

    Boston, United States CK Group Full time

    Jocelyn Blackham is recruiting for a Marketing Manager to join a global CRO at their site based in Cambridge, MA. This position is offered on a permanent basis. Marketing Manager Role:Experience in developing and executing marketing campaign.Proficient with day-to-day marketing activities and long-term strategizing, and strive under tight deadlines to meet...

  • Marketing Manager

    2 weeks ago

    Boston, United States ISlide Inc Full time

    Position Summary: ISlide is a rapidly growing footwear company uniquely positioned with a custom, print on-demand business model servicing retail, wholesale, and other customers, both large and small. ISlide has licenses from the premier sports and entertainment organizations including the NBA, MLB, NHL, MLS, and Nickelodeon. The company sells to major...

  • Marketing Manager

    4 days ago

    Boston, United States Northern Impact Full time

    Overview National multidisciplinary design firm is seeking a talented Marketing Manager to join their Boston MA office . The firm has 12 offices all around the world focusing on healthcare, arts and culture, community, corporate, education, and government projects. Recently, the firm won the prestigious American Architecture Award for Museums and Cultural...

  • Paid Social Manager

    5 days ago

    Boston, Massachusetts, United States Compound Growth Marketing Full time

    ABOUT THE COMPANYCompound Growth Marketing (CGM) is a marketing consultancy designed to help growing companies scale to $100M+ in revenue by building sustainable demand generation systems. CGM develops strategy and implementation plans that help clients grow by analyzing & optimizing three key areas: Deal Volume, Deal Process, and Actionable Insights....

  • Marketing Manager

    4 days ago

    Boston, United States Aimbridge Hospitality Full time

    Job Summary The Marketing Manager will oversee all aspects of Marketing including advertising website agency management and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of the Marketing Professional position is to drive interest in the company’s products services and brand. Marketing Professionals...

  • Marketing Manager

    5 days ago

    Boston, United States The Dagny Full time

    Job Summary: The Marketing Manager will oversee all aspects of Marketing including advertising website agency management and collateral production for a select portfolio of hotels and restaurants. The primary responsibility of the Marketing Professional position is to drive interest in the companys products services and brand. Marketing Professionals develop...

  • Marketing Manager

    2 weeks ago

    Boston, United States IFIT Solutions Full time

    Job Spec 8 months contract role C2C Hybrid work format (3 days work office) Boston, MA Banking client. Description: Develops the marketing strategy, plans and events to create brand awareness and drive revenue. Performs research and analysis in order to define market segments and understand the competitive landscape. Establishes product, service and...

  • Marketing Manager

    7 days ago

    Boston, United States IFIT Solutions Full time

    Job Spec 8 months contract role C2C Hybrid work format (3 days work office) Boston, MA Banking client. Description: Develops the marketing strategy, plans and events to create brand awareness and drive revenue. Performs research and analysis in order to define market segments and understand the competitive landscape. Establishes product, service and...

  • Marketing Manager

    1 month ago

    Boston, United States New England Construction Full time

    Are you a dynamic and innovative Marketing Manager ready to make your mark in the construction industry? New England Construction is on the lookout for a talented individual to take the helm of our marketing efforts and lead the charge in promoting our brand, culture, and services to new heights! Let Us Introduce Ourselves Our Core Values: Embrace the...

  • Marketing Manager

    2 weeks ago

    Boston, United States IFIT Solutions Full time

    Job Spec8 months contract roleC2CHybrid work format (3 days work office)Boston, MABanking client.Description:Develops the marketing strategy, plans and events to create brand awareness and drive revenue. Performs research and analysis in order to define market segments and understand the competitive landscape. Establishes product, service and promotional...