Manager, Product Marketing

2 weeks ago

Santa Monica, United States goop Full time

**About The Company**

Gwyneth Paltrow launched goop from her kitchen as a homespun weekly newsletter. It's grown a lot since then; goop is a lifestyle platform encompassing curated products and content about beauty, wellness, fashion, food, and home. Pioneering the contextual commerce platform, goop allows readers to shop with meaning. goop is one of the rare places on the web where food, shopping, and mindfulness collide—where the ever-evolving intent is to make every choice count. We're all resource-strapped, so goop hopes to surface the very best experiences, recipes, products, and advice.

**About You**

You can balance creative storytelling with data-driven analysis and consumer and market insights. You follow the latest products and trends in clean beauty and have a proven ability to launch products successfully, with a strong commercial awareness of skincare and wellness industries. Detail-driven organization, flexible collaboration, and a financial understanding of what drives sustainable and profitable growth are key reasons to your success, and you thrive working with many different teams on a day-to-day basis.

**About The Role**

As the Manager, Product Marketing - Beauty & Wellness, you will support the beauty and wellness product marketing and strategy at goop - including goop Beauty, goop Wellness, and good.clean.goop. You will help drive cross-functional alignment, including managing product launches, revenue targets, and deadlines. You have experience in the beauty industry in a product marketing role, preferably within the clean beauty space. This position reports to the VP - Category Lead, Beauty & Wellness.

Responsibilities Include:

- **Provide Insights & Recommend Categories**:Conduct analysis of the category and provide data-informed recommendations for product portfolio, including hero SKU strategy. Utilize consumer and market insights, social listening, and analytics to support beauty and wellness new product and reformulation strategies. Ideate new storytelling angles around hero products to recruit and drive consumer love.
- **Launch Support**:Work on global product launches, including product architecture, pricing, positioning, go to market strategy, and product launch process. Work with cross-functional partners to ensure on-time launches from concept to trade.
- **Product Positioning and Messaging**: Provide product brand positioning and marketing tactics for new and existing products in partnership with Product Development, Wholesale, Editorial, Brand, Social, Growth, Creative, and Integrated Marketing teams to grow market share. Help prepare and execute comprehensive launch plans inclusive of product naming, package selection, artwork, fact sheets, claims, differentiation, key messaging, and positioning to drive acquisition, retention, and revenue.
- **Market Size and Scope**: Define market size and scope for potential new product and reformulation concepts, referencing relevant benchmarks, competitive analysis, and data points.
- **Financial Planning and Budgeting**: Work cross functionally to ensure innovation planning and core products meet business objectives and deliver on financial plans. Maximize ROI and value by regularly assessing performance metrics, consumer feedback, and data insights.
- **Channel Partnership**: Partner with e-comm, Retail, and Wholesale teams to identify unique strategic and growth opportunities, product assortment, and exclusive products by channel.
- **Portfolio Management**: Support annual SKU management exercise with Planning team, overseeing Inventory and hero priorities, markdown Inclusions, discontinue/sunset SKUs. Provide strategic recommendations for goop Beauty vs. multi-beauty portfolio.

**Qualifications & Experience**
- 5+ years' experience working in the beauty and/or wellness categories (e.g., skincare, makeup), preferably in a product marketing role. Exposure to clean beauty is a plus.
- Experience in understanding and navigating the nuances of the beauty market and how it is evolving with consumer behavior.
- Demonstrate an appreciation and broad view of the beauty business, Industry, and consumer environment to anticipate and plan for the future. Identify new areas of opportunity.
- Strong collaborator across teams and levels within an organization.
- A strong marketer and business builder with respect for and understanding of the product development and design process.

**FAQ**
- **Compensation**: $85,000 - $105,000 + Equity. This is a full time, exempt role**. **Please note that this range represents the low and high end of the anticipated base salary range for the Los Angeles** **based position. Goop, in good faith, reasonably expects to pay the position within this salary range. Goop provides the salary range in compliance with all applicable federal, state and local laws. The actual base salary will depend on numerous factors such as: experience, training, knowledge and skills, and if the location of the job changes.
-

  • Product Marketing Manager

    3 weeks ago

    Santa Monica, United States Accelerate HC Full time

    Title: Product Marketing Manager About our Client: Our client is at the leading edge of the Industrial Internet of Things (IIoT) sector, specializing in the development of advanced IoT controllers and comprehensive software solutions that track usage, location, and many other critical data points. Their innovative products, including advanced joysticks for...

  • Product Marketing Manager

    4 days ago

    Santa Monica, United States Accelerate HC Full time

    Title : P roduct Marketing Manager About our Client: Our client is at the leading edge of the Industrial Internet of Things (IIoT) sector, specializing in the development of advanced IoT controllers and comprehensive software solutions that track usage, location, and many other critical data points. Their innovative products, including advanced joysticks for...

  • SVP, Marketing

    5 days ago

    Santa Monica, United States Marketing Deluxe Full time

    It started with one ridiculously good idea - Create a different breed of BPO! We at TaskUs understand that achieving growth for our partners requires a culture of constant motion; exploring new technologies, being ready to handle any challenge in a moment’s notice, mastering consistency in an ever-changing world – that’s what it takes to get there. If...

  • Product Marketing Manager, Enterprise

    3 weeks ago

    Santa Monica, United States ReCharge Payments Full time

    Overview: We are currently seeking a dynamic and motivated individual to join the Product Marketing team at Recharge. This person will drive our strategy, value proposition and marketing efforts for high-growth potential segments. The ideal candidate will play a critical role in shaping and executing targeted marketing initiatives, leveraging a deep...

  • Product Marketing Manager, Ad Measurement

    1 month ago

    Santa Monica, United States Roku Full time

    **Teamwork makes the stream work.**: **Roku is changing how the world watches TV**: Roku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content...

  • Technical Product Marketing Manager

    2 months ago

    Santa Monica, CA, United States Duffl Full time

    Full Time] Technical Product Manager at Duffl (United States) | BEAMSTART Jobs Technical Product Manager Full Time Remote Work Stock Options Duffl delivers snacks to college students in 10 minutes. We use data to wholesale high demand/high margin products and deliver them directly to our customers using electric scooters and a student-driven...

  • Product Marketing Manager, Ad Measurement

    1 month ago

    Santa Monica, CA, United States Roku Full time

    Teamwork makes the stream work.Roku is changing how the world watches TVRoku is the #1 TV streaming platform in the US, and we've set our sights on powering every television in the world. Roku pioneered streaming to the TV. Our mission is to be the TV streaming platform that connects the entire TV ecosystem. We connect consumers to the content they love,...

  • Product Manager

    2 weeks ago

    Santa Monica, United States Magnit Full time

    DESCRIPTION: How You'll Rock the Role Support Brand Directors in day-to-day project management of ecomm, retail and licensing launches for a series of clients, coordinate the end-to-end merchandise approval process for all licensed products. Maintain team documents, including but not limited to client contacts, music release and touring calendars, artist one...

  • Marketing Account Manager

    1 month ago

    Santa Monica, United States Insight Global Full time

    A Telehealth care company is looking for a motivated Account Manager to join the Marketing team and report to the Product Marketing Manager. This individual will join a growing team within marketing to continue the development of our lead acquisition and monetization channel. The ideal candidate will thrive in a fast-paced team environment focused on...

  • Marketing Account Manager

    2 weeks ago

    Santa Monica, United States Insight Global Full time

    A Telehealth care company is looking for a motivated Account Manager to join the Marketing team and report to the Product Marketing Manager. This individual will join a growing team within marketing to continue the development of our lead acquisition and monetization channel. The ideal candidate will thrive in a fast-paced team environment focused on...

  • Manager, Brand Marketing

    5 days ago

    Santa Monica, United States FIGS Full time

    FIGS is looking for a talented Manager, Brand to join the Brand Marketing team. As a member of the larger Marketing organization, you will be responsible for developing and executing marketing and creative strategies for FIGS. We are looking for someone with brand or product management experience, including various aspects of brand architecture, positioning,...

  • Product Manager, Brand Management

    4 days ago

    Santa Monica, United States Intelliswift Full time

    Job ID: 24-02585 Job Title: Product Management/Brand Management Location: Santa Monica, CA 90404 (Hybrid) Duration: 5 months Contract Type: W2 only Pay Rate: $30.62/Hour Responsibilities Support Brand Directors in day-to-day project management of ecomm, retail and licensing launches for a series of clients, coordinate the end-to-end merchandise approval...

  • Product Manager, Brand Management

    4 weeks ago

    Santa Monica, United States Intelliswift Full time

    Job ID: 24-02585 Job Title: Product Management/Brand Management Location: Santa Monica, CA 90404 (Hybrid) Duration: 5 months Contract Type: W2 only Pay Rate: $30.62/Hour Responsibilities Support Brand Directors in day-to-day project management of ecomm, retail and licensing launches for a series of clients, coordinate the end-to-end merchandise approval...

  • Product Marketing Manager

    2 days ago

    Santa Clara, United States Dice Full time

    Dice is the leading career destination for tech experts at every stage of their careers. Our client, Zyxware Technologies, is seeking the following. Apply via Dice today! Role: Product Marketing Manager Location: Santa Clara, CA Duration: Full Time Role Overview: The Product Marketing Manager is responsible for developing and implementing marketing...

  • Product Manager, Brand Management

    4 weeks ago

    Santa Monica, United States Universal Music Group Full time

    **How You'll Rock the Role** - Support Brand Directors in day-to-day project management of ecomm, retail and licensing launches for a series of clients, coordinate the end-to-end merchandise approval process for all licensed products. - Maintain team documents, including but not limited to client contacts, music release and touring calendars, artist one...

  • Product Marketing Manager

    3 days ago

    Santa Clara, United States Global Ai Platform Corporation Full time

    Product Marketing Manager Location: SF Bay Area - Santa Clara About GAP: Founded in July 2023, Global AI Platform Corporation emerges as a key player in the global AI arena. With headquarters in Santa Clara, California, and Pangyo, South Korea, our mission revolves around pioneering advancements in AI technology. We're developing a Personal AI Assistant...

  • Product Marketing Manager

    4 days ago

    Santa Clara, United States Global AI Platform Corporation Full time

    Product Marketing Manager Location: SF Bay Area - Santa Clara About GAP: Founded in June 2023, Global AI Platform Corporation emerges as a key player in the global AI arena. With headquarters in Santa Clara, California, and Pangyo, South Korea, our mission revolves around pioneering advancements in AI technology. We're developing a Personal AI Assistant...

  • Senior Product Manager

    5 days ago

    Santa Monica, California, United States Ylopo Full time

    About UsYlopo, LLC is a rapidly growing marketing and technology company providing internet marketing services and proprietary lead generation and engagement software to successful real estate agents across the country. We are seeking an outgoing, tech savvy individual to join our growing team.Why work for Ylopo?At Ylopo we offer team members: a commitment...

  • Product Marketing Manager

    2 weeks ago

    Santa Clara, United States Global AI Platform Corporation Full time

    Product Marketing ManagerLocation: SF Bay Area - Santa ClaraAbout GAP:Founded in July 2023, Global AI Platform Corporation emerges as a key player in the global AI arena. With headquarters in Santa Clara, California, and Pangyo, South Korea, our mission revolves around pioneering advancements in AI technology. We're developing a “Personal AI Assistant”...

  • Product Marketing Manager

    12 hours ago

    Santa Clara, United States Global AI Platform Corporation Full time

    Product Marketing ManagerLocation: SF Bay Area - Santa ClaraAbout GAP:Founded in June 2023, Global AI Platform Corporation emerges as a key player in the global AI arena. With headquarters in Santa Clara, California, and Pangyo, South Korea, our mission revolves around pioneering advancements in AI technology. We're developing a “Personal AI Assistant”...