Head of E-Commerce

Join our Marketing team at Helen of Troy and make an immediate impact on our trusted brands: OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon and Olive & June. Look around your home, and youll find us everywhere, in your kitchen, living room, bedroom, and bathroom. We are powered by knowledgeable, enthusiastic, and forward-thinking people committed to developing a culture of inclusion. Director of Ecommerce, Beauty
Marketing Beauty
Boston, MA, Hybrid (work 3 days onsite)
At Helen of Troy, we embrace a flexible hybrid work model designed to support collaboration and productivity. For roles eligible for hybrid work, our standard schedule includes in‑office collaboration from Tuesday through Thursday, with the option to work remotely on Mondays and Fridays. The Director, eCommerce for Beauty will lead a team of six DTC e‑commerce managers, merchandisers and retention managers to drive growth on drybar.com while supporting our informational websites (Revon, Hot Tools, Bed Head and Gold n’ Hot). This leader will be accountable for identifying strategic growth strategies for brand.com in partnership with the VP, Beauty.
Oversee the growth of the Beauty brands within direct-to-consumer (DTC). Develop winning strategies for the brand experience on brand.com that drive brand growth and lifetime value KPIs. Partner with brands and Digital team to develop digital strategies, capabilities and content that enhance the consumer experience. Collaborate with cross‑function partners (Experience Planning, Brand, Content, Analytics) to ensure an analytical and insights‑driven culture, empowering better business decision making and an agile, commercial approach to developing business growth. Partner with the Brand leads to build out channel strategy and the place of our digital channels within it. Identify and scale our digital marketing capabilities working with the digital team and external suppliers to significantly upgrade our understanding and investment in incremental growth strategies across all digital media formats. Collaborate closely with internal analytics and creative teams, as well as external media agencies, to ensure alignment and execution of incremental growth strategies across all digital media formats.
Build out our trading capabilities to deliver on business growth expectations, working with business stakeholders to scale our trade and merchandising activities.
Develop affiliate marketing capabilities for Helen of Troy Beauty.
Oversee CX capabilities across site content, UI and customer communications. Leverage “community” as a core brand USP, building on CX/CRM KPIs to ensure the business is focussed on our customers.
Working with digital marketing in a retail or beauty company.
Strong knowledge of eCommerce platforms including Magento and Shopify, with firsthand experience in optimizing tech stacks to support business growth.
Ability to leverage DTC metrics to identify growth opportunities, create testing roadmaps, and drive performance improvements for enhanced eCommerce effectiveness.
Build, lead and motivate a team of digital experts to rise to the challenge of our strong commercial targets.
In‑depth knowledge of digital marketing channels, and team/agency structures that can deliver high growth and profitable customer LTV.
Highly analytical – comfortable with working with data and developing business strategy.
In‑depth understanding of ecommerce performance metrics, testing & optimization.
Management responsibility of technical development required to support the digital business.
Ownership of full digital P&L.
Demonstrated success developing DTC growth strategies to propel brand growth.
Experience with commerce tech stacks and other marketing technologies underpinning DTC performance.
Bachelors Degree
~8+ years’ experience in managing eCommerce websites, CRM, and Retention programs
~ Experience in Magento and Shopify
~ Authorized to work in the United States on a full‑time basis

Actual salaries will vary based on several factors, including but not limited to location, experience, skill level, and performance. Salary + Bonus, Healthcare, Dental, Vision, Paid Holidays, Paid Parental Leave, 401(k) with company match, Basic Life Insurance, Short Term Disability (STD), Long Term Disability (LTD), Paid Time Off (PTO), Paid Charitable (volunteer) Leave, and Educational Assistance.
Helen of Troy welcomes people as diverse as our brands For more information about Helen of Troy, visit You can also find us on LinkedIn, and Glassdoor.
We value diversity and believe that we are strengthened by the differences in our experiences, thoughts, cultures, and backgrounds. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
We will provide individuals with disabilities with reasonable accommodations to participate in the job application process. We boast a collection of renowned brands such as OXO, Hydro Flask, Osprey, Honeywell, PUR, Braun, Vicks, Hot Tools, Drybar, Curlsmith, Revlon, and Olive & June – many of which rank #1, #2, or #3 in their respective categories, making the Helen of Troy name synonymous with excellence and ingenuity.
At Helen of Troy, our strategy involves acquiring brands that we can integrate and enhance, amplifying their unique attributes to drive growth and profitability. Embracing a culture of collaboration internally and externally, we are committed to providing innovative solutions tailored to consumers, operational excellence, global scalability, and exceptional shared services to support our brand portfolio. This dedication to fostering development and success sets Helen of Troy apart as a pioneer in the industry, propelling our brands to unparalleled heights of success and recognition worldwide.
Management retains the right to add or to change duties of the position at any time.