Head of Brand and Product Marketing

Director of Product & Lifecycle Marketing
As the Director of Product & Lifecycle Marketing for Financial Services, youll define the strategic vision and lead a high-performing team responsible for driving the success of Lightspeed Payments, Capital, and future financial services products. Youll shape how we position, launch, and grow our financial services offerings across verticals, uniting product marketing and lifecycle marketing under a single, cohesive strategy that drives adoption, retention, and long-term merchant value.
In this role, youll serve as the connective tissue between Product, GTM, and Sales teams translating market insights into strategic direction, enabling cross-functional alignment, and ensuring our financial services narrative is clearly understood and deeply felt across the business. Youll also be a people leader, developing the next generation of marketers and building scalable frameworks that elevate the craft of product and customer marketing company-wide.
Set the vision and strategy for Lightspeeds Financial Services marketing function, spanning Payments and Capital
Shape positioning and narrative frameworks that clearly articulate Lightspeeds differentiated value in financial services across all markets and verticals.
Drive go-to-market excellence, ensuring cohesive, insight-driven launches and evergreen campaigns that connect product value to customer outcomes.
Unify product and lifecycle marketing, creating end-to-end strategies that drive awareness, engagement, adoption, and retention.
Partner with executive leadership across Product, Sales, and Brand to define priorities, measure impact, and advocate for merchant needs.
Institutionalize best practices in messaging, segmentation, and lifecycle marketing that can scale across product lines.
Represent Financial Services marketing at the leadership level, contributing to long-term business planning and organizational growth.
Use data and insights to guide strategic decisions, inform resource allocation, and identify opportunities for innovation in how we market and grow our products.
10+ years of experience in product marketing, lifecycle marketing, or related disciplines, with at least 5 years in people leadership roles.
~ Proven success leading marketing strategy for financial products or complex SaaS ecosystems.
~ Deep understanding of B2B customer journeys and how to influence them through both product and lifecycle marketing levers.
~ Demonstrated experience building and scaling high-performing teams, fostering mentorship, and elevating the craft of marketing.
~ MBA or Product Marketing Alliance certification
Experience leading go-to-market strategy for embedded financial products (e.g., lending, payments, banking, or financial automation).
Experience building or evolving customer lifecycle and retention programs, particularly for recurring-revenue or usage-based products.
Experience working in fast-scaling or transformation-stage organizations, building clarity and process amid change.
Ability to do your job in a truly flexible environment;
Unlimited paid time off policy
~ Immediate access to health insurance
~ Linkedin learning license
~At Lightspeed, we carefully consider a wide range of factors when determining compensation, including your skillset, qualifications, experience, and market data. Additionally, this role may be eligible for discretionary short-term and long-term incentives. Lightspeed also provides a variety of employee benefits including, but not limited to, medical, dental, wellness, life and disability insurance, 401K plan and match, paid parental leave top-up, and paid time off.
Salaries for part-time roles will be prorated based upon the agreed upon number of hours to be regularly worked.
If we have not directly engaged your company in writing to supply candidates for a specific vacancy, Lightspeed will not be responsible for any fees related to unsolicited resumes.
Lightspeed welcomes and encourages applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of this selection process.
Lightspeed is building communities through commerce, and we need people from all backgrounds and lived experiences to do that. We were founded in 2005, in Montreals gay village and our original members were all part of the LGBTQ+ community. The ethos of our business has been about inclusion from the very beginning, and we strive to provide a workplace where everyone belongs.
Powering the businesses that are the backbone of the global economy, Lightspeed's one-stop commerce platform helps merchants innovate to simplify, scale, and provide exceptional customer experiences. Our cloud commerce solution transforms and unifies online and physical operations, multichannel sales, expansion to new locations, global payments, financial solutions, and connection to supplier networks.
Founded in Montral, Canada in 2005, Lightspeed is dual-listed on the New York Stock Exchange (NYSE: LSPD) and Toronto Stock Exchange (TSX: LSPD). With teams across North America, Europe, and Asia Pacific, the company serves retail, hospitality, and golf businesses in over 100 countries.
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