Director, Demand Generation Boston, Massachusetts Director, Demand Generation

Overview Discover opportunities across our network. Director, Demand Generation Boston, Massachusetts Director, Demand Generation Devo, the cloud-native logging and security analytics company, empowers security and operations teams to maximize the value of all their data. Only the Devo platform delivers the powerful combination of real-time visibility, high-performance analytics, scalability, multi-tenancy, and low TCO crucial for monitoring and securing business operations as enterprises accelerate their shift to the cloud. Headquartered in Boston, Mass., Devo is backed by Insight Partners, Georgian, and Bessemer Venture Partners. Learn more at Responsibilities Design & run a modern growth engine. Launch integrated programspaid, organic, influencer, partner, events/tradeshowsto generate pipeline at every stage (TOF, MOF, BOF). Operationalize PLG / free-trial funnel. Map the buyer journey, remove friction, and collaborate with Product & RevOps to enable low-touch purchase paths. Own segmentation & audience building in DemandBase; sync to LinkedIn and other channels, optimizing spend and creative via AI tools. Lead weekly pipeline calls with Sales; identify gaps, spin up rapid experiments, and pivot when segments stall. Manage & mentor a small team of marketers; instill an AI-first, test-and-learn culture. Drive content & influence strategy. Source thought leaders, podcasts, communities, and emerging platforms to capture demand where ads cant reach. Oversee agency relationships and introduce targeted tradeshow plays as the program matures. Report on CAC, payback, pipeline coverage, and funnel velocity using HubSpot/Salesforce. Requirements 8+ yrs B2B SaaS demand-gen experience (3+ yrs leading teams); cybersecurity strongly preferred Proven record scaling a new product from $30 M ARR; comfortable iterating ICP and channel mix quickly. Deep hands-on mastery of HubSpot, Salesforce, DemandBase, Google & LinkedIn Ads, and AI-powered workflows. Demonstrated success with PLG, free trials, or other self-service motions. Track record of innovative tacticscommunity, influencer, interactive content, AI-SEOand strong agency oversight. Data-driven, hypothesis-minded, energized by weekly experiment cycles. Boston-based (or ready to relocate) and be on-site. Why Work at Devo? Focus on Security and Data Analytics: If youre passionate about security operations, data analytics, or enterprise-level IT infrastructure, we will offer you a chance to be part of a platform that helps organizations monitor and secure their systems in an increasingly digital world. You will have the opportunity to work with innovative products that solve real-world challenges. Career growth: Youll join a company where we value our people and provide the tremendous opportunities that come with a hyper-growth organization. To grow as a professional our development programs include: Company-paid job-related technical certifications. Personal development plans based on career paths. Full support for internal job movements as part of career development. Work-Life Balance: We promote a healthy work-life balance with flexible working conditions, including remote work opportunities. Multicultural environment: With offices and clients globally, we offer a chance to work in a multicultural environment, giving our employees international exposure and the opportunity to collaborate across regions. Comprehensive Benefits Flexible health benefits including medical, dental and vision coverage. 401(k) program with company match. Employee Stock Option plan. Paid parental leave for the birth or adoption of new children. Employee referral program get a bonus for helping friends get jobs at Devo Gender and diversity initiatives to increase visibility, inclusion and belonging. Devo does not discriminate on the basis of race, color, national origin, religion, gender, age, veteran status, sexual orientation, marital status or disability (in compliance with the Americans with Disabilities Act) with respect to employment opportunities. Dont meet every single requirement? At Devo we are dedicated to building a diverse, inclusive and authentic workplace, so if youre excited about this role but your past experience doesnt align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. At Devo, diversity and inclusion means more than treating employees well and making them feel welcome. It is a commitment to hiring people who bring different insights because of their unique perspectives, ways of thinking, and prior experiences. We intend to continue hiring great people and protecting our culture so everyone can be themselves and speak their minds. That way Devo will always be a place filled with purpose, energy, hard work, thoughtfulness, and respect. To All Agencies: Please, no phone calls or emails to any employee of Devo outside of the Talent Acquisition team. Devo's policy is to only accept resumes from agencies via the Devo Agency Portal. Agencies must have a valid fee agreement in place and they must have been assigned the specific requisition to which they submit resumes, by the Talent Acquisition team. Any resume submitted outside of this process will be deemed the sole property of Devo and in the event a candidate is submitted outside of this policy is hired, no fee or payment of any kind will be paid #J-18808-Ljbffr