Director, Demand Generation Boston, Massachusetts Director, Demand Generation

Devo, the cloud-native logging and security analytics company, empowers security and operations teams to maximize the value of all their data. Only the Devo platform delivers the powerful combination of real-time visibility, high-performance analytics, scalability, multi-tenancy, and low TCO crucial for monitoring and securing business operations as enterprises accelerate their shift to the cloud. Interested in this role You can find all the relevant information in the description below. Headquartered in Boston, Mass., Devo is backed by Insight Partners, Georgian, and Bessemer Venture Partners. Learn more at SUMMARY Join a fast-moving and established cybersecurity SaaS company that’s bringing to market an AI-first security data platform. You’ll build demand gen for our new product from the ground up—owning the full funnel, experimenting relentlessly to pinpoint our evolving ICP, and paving the way for a self‑service, free‑trial purchase motion. Expect plenty of white space, a small but high‑impact team, and freedom to innovate far beyond traditional paid ads. The role reports to the SVP, Marketing. RESPONSIBILITIES Design & run a modern growth engine. Launch integrated programs—paid, organic, influencer, partner, events/tradeshows—to generate pipeline at every stage (TOF, MOF, BOF). Operationalize PLG / free‑trial funnel. Map the buyer journey, remove friction, and collaborate with Product & RevOps to enable low‑touch purchase paths. Own segmentation & audience building in DemandBase; sync to LinkedIn and other channels, optimizing spend and creative via AI tools. Lead weekly pipeline calls with Sales; identify gaps, spin up rapid experiments, and pivot when segments stall. Manage & mentor a small team of marketers; instill an “AI‑first, test‑and‑learn” culture. Drive content & influence strategy. Source thought leaders, podcasts, communities, and emerging platforms to capture demand where ads can’t reach. Oversee agency relationships and introduce targeted tradeshow plays as the program matures. Report on CAC, payback, pipeline coverage, and funnel velocity using HubSpot/Salesforce. REQUIREMENTS 8+ yrs B2B SaaS demand‑gen experience (3+ yrs leading teams); cybersecurity strongly preferred. Proven record scaling a new product from $30 M ARR; comfortable iterating ICP and channel mix quickly. Deep hands‑on mastery of HubSpot, Salesforce, DemandBase, Google & LinkedIn Ads, and AI‑powered workflows. Demonstrated success with PLG, free trials, or other self‑service motions. Track record of innovative tactics—community, influencer, interactive content, AI‑SEO—and strong agency oversight. Data‑driven, hypothesis‑minded, energized by weekly experiment cycles. Boston‑based (or ready to relocate) and be on‑site. WHY WORK AT DEVO? Focus on Security and Data Analytics: If you’re passionate about security operations, data analytics, or enterprise‑level IT infrastructure, we will offer you a chance to be part of a platform that helps organizations monitor and secure their systems in an increasingly digital world. You will have the opportunity to work with innovative products that solve real‑world challenges. Career growth: You’ll join a company where we value our people and provide the tremendous opportunities that come with a hyper‑growth organization. To grow as a professional our development programs include: Company‑paid job‑related technical certifications. Personal development plans based on career paths. Full support for internal job movements as part of career development. Work‑Life Balance: We promote a healthy work‑life balance with flexible working conditions, including remote work opportunities. Multicultural environment: With offices and clients globally, we offer a chance to work in a multicultural environment, giving our employees international exposure and the opportunity to collaborate across regions. COMPREHENSIVE BENEFITS Flexible health benefits including medical, dental and vision coverage. 401(k) program with company match. Employee Stock Option plan. Paid parental leave for the birth or adoption of new children. Employee referral program — get a bonus for helping friends get jobs at Devo xrczosw Office centrally located in Boston, featuring a well‑stocked kitchen with free coffee, cookies, and fruit every day Gender and diversity initiatives to increase visibility, inclusion and belonging. #J-18808-Ljbffr