Director, Demand Generation Boston, Massachusetts Director, Demand Generation

Devo, the cloud-native logging and security analytics company, empowers security and operations teams to maximize the value of all their data. Only the Devo platform delivers the powerful combination of real-time visibility, high-performance analytics, scalability, multi-tenancy, and low TCO crucial for monitoring and securing business operations as enterprises accelerate their shift to the cloud. Headquartered in Boston, Mass., Devo is backed by Insight Partners, Georgian, and Bessemer Venture Partners. Learn more at JOB SUMMARY Join a fast-moving and established cybersecurity SaaS company thats bringing to market an AI-first security data platform. Youll build demand gen for our new product from the ground upowning the full funnel, experimenting relentlessly to pinpoint our evolving ICP, and paving the way for a selfservice, freetrial purchase motion. Expect plenty of white space, a small but highimpact team, and freedom to innovate far beyond traditional paid ads. The role reports to the SVP, Marketing. RESPONSIBILITIES Design & run a modern growth engine. Launch integrated programspaid, organic, influencer, partner, events/tradeshowsto generate pipeline at every stage (TOF, MOF, BOF). Operationalize PLG / freetrial funnel. Map the buyer journey, remove friction, and collaborate with Product & RevOps to enable lowtouch purchase paths. Own segmentation & audience building in DemandBase; sync to LinkedIn and other channels, optimizing spend and creative via AI tools. Lead weekly pipeline calls with Sales; identify gaps, spin up rapid experiments, and pivot when segments stall. Manage & mentor a small team of marketers; instill an AIfirst, testandlearn culture. Drive content & influence strategy. Source thought leaders, podcasts, communities, and emerging platforms to capture demand where ads cant reach. Oversee agency relationships and introduce targeted tradeshow plays as the program matures. Report on CAC, payback, pipeline coverage, and funnel velocity using HubSpot/Salesforce. REQUIREMENTS 8+ yrs B2B SaaS demandgen experience (3+ yrs leading teams); cybersecurity strongly preferred. Proven record scaling a new product from $30M ARR; comfortable iterating ICP and channel mix quickly. Deep handson mastery of HubSpot, Salesforce, DemandBase, Google & LinkedIn Ads, and AIpowered workflows. Demonstrated success with PLG, free trials, or other selfservice motions. Track record of innovative tacticscommunity, influencer, interactive content, AISEOand strong agency oversight. Datadriven, hypothesisminded, energized by weekly experiment cycles. Bostonbased (or ready to relocate) and be onsite. WHY WORK AT DEVO? Focus on Security and Data Analytics: If youre passionate about security operations, data analytics, or enterpriselevel IT infrastructure, we will offer you a chance to be part of a platform that helps organizations monitor and secure their systems in an increasingly digital world. You will have the opportunity to work with innovative products that solve realworld challenges. Career growth: Youll join a company where we value our people and provide the tremendous opportunities that come with a hypergrowth organization. To grow as a professional our development programs include: Companypaid jobrelated technical certifications. Personal development plans based on career paths. Full support for internal job movements as part of career development. WorkLife Balance: We promote a healthy worklife balance with flexible working conditions, including remote work opportunities. Multicultural environment: With offices and clients globally, we offer a chance to work in a multicultural environment, giving our employees international exposure and the opportunity to collaborate across regions. COMPREHENSIVE BENEFITS Flexible health benefits including medical, dental and vision coverage. 401(k) program with company match. Employee Stock Option plan. Paid parental leave for the birth or adoption of new children. Employee referral program get a bonus for helping friends get jobs at Devo Office centrally located in Boston, featuring a wellstocked kitchen with free coffee, cookies, and fruit every day Gender and diversity initiatives to increase visibility, inclusion and belonging. #J-18808-Ljbffr