Director, Demand Generation

Join to apply for the Director, Demand Generation role at Litmos . Are you looking for an opportunity to contribute to a high-energy, dynamic, and fast-paced organization? Are you interested in joining a team where you can contribute to building the fun, people-centric culture and brand? Then you're in the right place Litmos develops eLearning solutions for top-performing companies. An established leader in the market since 2007, Litmos solutions include an easy-to-use LMS platform, a comprehensive learning content library, services to support success, and integrations with top workflow tools. Thousands of companies trust Litmos to create, curate, and connect learning to employees, customers, and partners. The solutions are used by more than 30 million people in 150 countries, across 35 languages. Find more information at As Director of Demand Generation, you'll lead the strategy and execution behind Litmos' new-logo pipeline engine, owning everything from campaign design and digital strategy to conversion and performance measurement. Your goal: drive measurable growth, efficient spend, and consistent marketing ROI. You'll shape and deliver integrated marketing programs that turn awareness into engagement and engagement into pipeline accelerating demand across every stage of the buyer journey. You bring a strategist's perspective and a builder's mindset: able to architect scalable programs while staying close enough to iterate, optimize, and innovate along the way. You have deep expertise in modern B2B SaaS marketing, digital and paid media, and the levers that accelerate top and middleoffunnel performance. You know how to connect creative campaigns with datadriven precision, balancing storytelling with metrics that matter. You'll work closely with crossfunctional partners and a small but mighty team supporting field marketing and marketing automation. You're equally comfortable setting direction and jumping in to execute, fostering collaboration and accountability across programs and functions. This is a highly visible, handson role for someone who knows how to connect strategy with execution and can navigate complex growth plans to deliver meaningful outcomes. Key Responsibilities Demand Strategy & Pipeline Growth Lead the integrated demand generation strategy to achieve newlogo pipeline and revenue targets Design, launch, and optimize multichannel campaigns across digital, paid, and organic channels to drive awareness, engagement, and conversion Collaborate with Product Marketing, Content, and Sales to create ICPaligned messaging, offers, and programs that fuel pipeline growth Partner with Marketing Operations to refine lead scoring, attribution, and funnel visibility across systems Execution & Collaboration Partner crossfunctionally with Brand, Product Marketing, and Sales to ensure cohesive gotomarket execution and shared success metrics Provide guidance and light management for field marketing and marketing automation resources, ensuring alignment to goals and timely delivery of initiatives Cultivate collaboration, efficiency, and curiosity across internal teams and external partners Digital & Channel Optimization Oversee performance across SEO, AEO, SEM, paid media, and other digital channels Manage performance marketing campaigns across LinkedIn, Google Ads, social, syndication, and ABM programs Continuously test and scale paid channels to maximize reach and efficiency Explore and expand programmatic opportunities to reach highintent audiences efficiently Jointly own the website as a core owned channel, partnering with Brand, Product Marketing, and external agencies to optimize user experience, conversion, and lead flow Events & Field Marketing Oversee event and field marketing strategy, including industry conferences and Litmosowned experiences Ensure field and event programs align with campaign goals and pipeline creation targets Collaborate with internal stakeholders to maximize impact, strengthen relationships, and deliver measurable outcomes Performance Measurement & Insights Develop and maintain a performance framework for measuring and optimizing all demand activities Track and analyze key performance indicators across pipeline contribution, conversion velocity, channel ROI, and engagement trends Translate insights into actionable strategies that improve efficiency and impact quarter over quarter Partner with Finance and Marketing Ops to ensure demand investments align to ROI expectations and growth objectives Qualifications 10+ years of progressive experience in B2B SaaS marketing, with deep expertise in demand generation, digital strategy, and performance marketing Proven track record of building and executing scalable programs that deliver measurable pipeline growth Strong understanding of SEO, AEO, SEM, paid media, and digital advertising strategies Experience working crossfunction and providing mentorship or light management within small, agile teams Highly analytical mindset with ability to translate data into insights and actions Proficiency with marketing automation, CRM, and analytics platforms (Salesforce, Pardot/Account Engagement, Google Analytics, SEMrush, etc.) Bonus: Experience with programmatic advertising platforms such as Genius Monkey, StackAdapt, or Fluency Excellent communication, collaboration, and stakeholder management skills What Success Looks Like Marketingsourced pipeline targets consistently met or exceeded Continuous improvement in conversion rates, velocity, and ROI across channels Strong alignment and collaboration between Marketing, Sales, and Product teams A streamlined, datadriven demand engine that balances strategic direction with handson execution Scalable frameworks for campaign execution and reporting that enable predictable growth Salary $150 - 175k base plus 15 - 20% bonus Benefits Health, dental, and vision insurance Paid Time Off Retirement savings plan (401k) with company match Life insurance Short term & Longterm Disability Paid family leave Employee assistance programs (EAP) We are an equal opportunity workplace employer. We are committed to the values of Equal Employment Opportunity and provide accessibility accommodations to applicants with physical and/or mental disabilities. Applicants will receive consideration for employment without regard to their age, race, religion, national origin, ethnicity, gender (including pregnancy, childbirth, et al), sexual orientation, gender identity or expression, protected veteran status, or disability. #J-18808-Ljbffr