VP, Brand Marketing

1 week ago

Washington, Washington, D.C., United States Stand Together Full time
NextGen is seeking a Vice President of Communications to join our HQ team as a department head and a member of the senior staff team. The VP of Communications is responsible for building and executing NextGen's organizational brand and voice, overseeing message strategy, and managing a team that engages in press outreach and social media.
The VP of Comms will also be a key helper in crafting principal communications for NextGen's president and executive director, donor messaging in collaboration with the Development team, political and advocacy messaging with the partnerships / political team, and voter contact messaging alongside the programmatic staff.
Pitching national reporters on NextGen stories, doing brand management with elites, sharing stats / facts / figures about young voters with opinion-makers, speaking on the record about NextGen America's efforts, ensuring communications and programmatic efforts are aligned, etc.
Growing and developing the communications department, with all the accompanying budgetary, personnel, and administrative responsibilities. The department includes the state and national press, messaging and research, social media, and paid media, including a social media influencer program.
30% strategic planning and development: Guiding NextGen in message testing, narrative development, and learning how to effectively reach and communicate with young people. Priority will be placed on data-driven analysis of what messages resonate most with young voters.
This role reports to the Chief of Staff.
This is a fully remote position with no location requirement. Remote Position: Yes
Union Position: No
Travel Requirements: 10-15%
Develop and implement organization-wide communications plans that strengthen NextGen's brand, voice, and identity across key stakeholder audiences, including target voter populations, donors, and political elites.
Create strategies that will allow the Executive Director and board leadership to cultivate and enhance relationships with high-level external audiences, including the media, elected officials, and key influencers.
Concept, convene and facilitate events, calls, and training highlighting the role of young voters in the progressive coalition with key partners, elite stakeholders, and press.
The development of all print and branded materials.
Social media strategy and content development.
Recruit and manage a communications team to support the development and execution of the communications strategy, including staff focused on message development, political press outreach, social media, and paid media.
Coordinate external and internal communication materials with respective departments to ensure consistency.
Approve the organization's external materials including digital ads, graphics, organic videos, voter guides, literature, and mail pieces.
Reports to Chief of Staff; directly manages director-level communications staff.
openness to working with earned media outlets focused on people of color, young folks, and other communities often overlooked or ignored by more traditional media sources.
A deep understanding of social media strategy, including experience growing established social media accounts.
Demonstrated background in project management and working across an organization to develop and execute projects and campaigns.
Familiarity with digital paid media strategies is a bonus, but not required.
Comfortable working remotely in a highly collaborative distributed workforce setting.
Taking Care of Your Future:
Medical, dental and vision insurance: Short-term disability, long-term disability and life insurance.
Up to $150 per month to use toward your cell phone and internet costs.
$100 per month to use toward your personal health and wellness goals.
Professional development opportunities to help you achieve your best self.
Generous PTO and leave policies.
NextGen America is the leading national organization for engaging young people through voter education, registration and mobilization. We invite 18-to-29 year olds — the largest and most diverse generation in American history — into our democracy to ensure our government works for them and to find new solutions to the dire challenges facing our society and the world.
We value and are committed to diversity, equity, and inclusion as an organization in theory and in practice, and our culture reflects that value and commitment. We are committed to furthering issues like climate change, health care, and immigration from a progressive perspective, and we seek to engage the public in these areas as well as others.

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