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Brand Experience Architect

3 weeks ago

Washington, Washington, D.C., United States Washington Humane Society Full time
About the Role

We are looking for a talented Brand Experience Architect to join our marketing team. In this role, you will play a critical part in shaping the brand's image and message. You will work closely with the VP of Marketing to develop and execute marketing plans that deliver measurable results. Your expertise in content creation, digital strategy, and multi-platform storytelling will be invaluable in achieving our goals.

Key Responsibilities:
- Develop and execute multi-platform campaigns, ensuring cohesive brand messaging and consistency
- Collaborate with Humane Law Enforcement to create awareness and fundraising stories (video/articles)
- Support VP's marketing strategy through innovative content creation for impact and KPI success
- Manage day-to-day digital efforts, including web updates
- Evaluate marketing campaign performance, using data-driven insights to optimize strategies

Requirements:
- Bachelor's degree in marketing or related field
- 10+ years experience in marketing role, content creation, and managing staff
- Experience in video production, including interviewing, scripting, and editing
- Prior animal welfare experience is a plus

Benefits Package:
- Comprehensive benefits package including healthcare, vision, dental, and select pet offerings
- Opportunities for professional growth and development