Industry Marketing Manager

3 weeks ago

Massachusetts, United States Jobleads-US Full time

Job Summary

MathWorks has a hybrid work model that enables staff members to split their time between office and home. The hybrid model provides the advantage of having both in-person time with colleagues and flexible at-home life optimizations.

As an Industry Marketing Manager (Automotive) for Korea, you will deploy your knowledge of the industry to shape and execute the company strategy to increase the adoption of MATLAB, Simulink, data analytics, and Model-Based Design workflows at vehicle OEMs, tier-1/2 suppliers, and technology companies for research, advanced engineering, and product development.

You will collaborate with sales, marketing, engineering, and the rest of the automotive industry management team on the market development strategy, marketing message, supporting content, and marketing plan, as well as help define the long-term technology roadmap. Through these efforts, you will shape how companies building automotive and mobility technologies perceive MathWorks and be the champion for these customers internally, to ensure MathWorks R&D plans are aligned with the latest market trends.

MathWorks nurtures growth, appreciates diversity, encourages initiative, values teamwork, shares success, and rewards excellence.

Responsibilities

  1. Deploy your knowledge of MATLAB and Simulink to cultivate strategic accounts and grow the MathWorks business
    • Understand customer workflows in detail, identify gaps, and help fill those gaps that can be addressed by MathWorks products.
    • Identify strategic projects at key accounts and secure deep technical engagements with MathWorks technical experts, to establish organizational adoption of MathWorks products.
    • Build and nurture relationship with senior engineering management at key accounts, creating a common vision for adoption of MathWorks technology in support of their business goals.
    • Perform industry benchmark analysis to identify growth areas/groups/opportunities and develop adoption and engagement strategies.
    • Distill key lessons learned into a set of best practices and sales enablement tools for others, to support increasing sales worldwide.
    • Identify and work with critical 3rd party industry partners who provide complementary tools to complete the customer workflow.
  2. Promote and champion MATLAB/Simulink and Model-Based Design within the automotive engineering community
    • Cultivate and enlist key influencers in industry and academia to advocate for the benefits of MathWorks products and workflows.
    • Engage with industry bodies and regulatory authorities to help them understand the role of MathWorks products in supporting compliance with industry and regulatory standards.
    • Deliver presentations and papers at conferences, serve as the MathWorks spokesperson for the automotive industry by interacting with analysts, editors and journalists, and drive marketing programs and supporting materials for web and other promotion channels.
  3. Develop and execute market segment strategy and business plan
    • Identify new market opportunities and build plans to increase growth and report progress on it to the internal "board of advisors."
    • Advocate on behalf of customers to influence the future direction of MathWorks products.

This position will be based at our offices in Seoul, Korea. The candidate should expect to travel about 30-40% of the time in support of customer-facing engagements. Travel will be mostly within Korea, with occasional international travel further afield, including to the United States.

Qualifications

  • A bachelor's degree and 6 years of professional work experience (or a master's degree and 3 years of professional work experience, or a PhD degree, or equivalent experience) is required.
  • Candidates for this position must be authorized to work in Korea.

Additional Qualifications

  • Strong knowledge and experience (7+ years) of the application of Model-Based Design (MBD) workflows with Simulink or equivalent software.
  • Experience with embedded software engineering and simulation.
  • Relevant work experience with a leading corporation in the automotive industry.
  • Experience in working with sales and driving technical engagements with customers.
  • Fluency in written and spoken Korean and English.

It would also be beneficial to have:

  • MBA
  • Product marketing or business development experience with a global software company.
  • Working experience at an established OEM or Tier-1 supplier.
  • Knowledge and experience of powertrain electrification or related technologies.
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