Manager, Proximic Product Marketing

2 weeks ago


Massachusetts, United States Comscore Full time

***Must Have Programmatic or Ad Tech experience

It's an exciting time to be at Comscore. The media industry is experiencing a revolution, and we're on the front line of redefining how brands, agencies and publishers reach their audiences. How? By building solutions that put the consumer first—in turn driving impactful content, marketing, and advertising that seamlessly connect the media ecosystem to their ideal consumers. 

This role sits on the Proximic by Comscore team, a division of Comscore focused audience targeting solutions to power the future of programmatic advertising. In this role you will lead Proximic by Comscore's product commercialization efforts and go-to-market strategy. You will play a crucial role in developing product marketing strategy, competitive product positioning, sales assets, and thought leadership content that highlights how our best-in-class targeting provides advertisers and publishers with privacy-forward, future-proofed solutions to meet and exceed their goals. 

You are someone who enjoys influencing how products speak to the customer, finding creative ways to address customer needs, and seamlessly navigating strategic and tactical business needs. You love a fast-paced environment, have a collaborative spirit and revel in storytelling with data. 

What You'll Do:

Lead the go-to-market launch of new releases, features and product initiatives and manage the cross-functional implementation of the launch plan

Analyze and document market trends and customer feedback to inform product marketing strategies

Develop differentiated product positioning and value proposition through customer-centric messaging and marketplace intelligence

Ensure sales readiness by producing internal and external product-related content such as product sheets, case studies, presentations, sales training and partner collateral

Serve as the expert on programmatic products and related industry initiatives

Develop and support creation of product specific thought leadership materials including reports, videos and webinars 

Define product marketing processes for Proximic by Comscore's business as well as in partnership with Comscore's Marketing team

What You'll Need:

5+ years of marketing experience, including at least 3+ years of direct product marketing experience in the ad tech/programmatic/advertising space 

Experience building and executing marketing and go-to-market plans and campaigns

Experience partnering with Product Management and Commercial team leads to develop product launch plans for internal and external audiences

Strong writing, presentation skills and technical orientation – must be adept at understanding technical products, simplifying them for internal and external audiences and articulating their value through customer facing materials

Excellent interpersonal skills to interact with cross-functional teams, and external partners

Enthusiastic self-starter with an ability to manage multiple projects, and capable of flourishing in a fast-paced and dynamic environment 

Be an innovative and independent worker who enjoys a fast-paced, collaborative environment and has an obsession for detail

About Comscore

At Comscore, we're pioneering the future of cross-platform media measurement, arming organizations with the insights they need to make decisions with confidence. Central to this aim are our people who work together to simplify the complex on behalf of our clients & partners. Though our roles and skills are varied, we're united by our commitment to five underlying values: Integrity, Velocity, Accountability, Teamwork, and Servant Leadership. If you're motivated by big challenges and interested in helping some of the largest and most important media properties and brands navigate the future of media, we'd love to hear from you.

Comscore (NASDAQ: SCOR) is a trusted partner for planning, transacting and evaluating media across platforms. With a data footprint that combines digital, linear TV, over-the-top and theatrical viewership intelligence with advanced audience insights, Comscore allows media buyers and sellers to quantify their multiscreen behavior and make business decisions with confidence. A proven leader in measuring digital and set-top box audiences and advertising at scale, Comscore is the industry's emerging, third-party source for reliable and comprehensive cross-platform measurement.

EEO Statement: We are an equal employment opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, sex, disability status, sexual orientation, gender identity, age, protected veteran status or any other characteristic protected by law.



  • Massachusetts, United States Comscore Full time

    ***Must Have Programmatic or Ad Tech Experience***Comscore is pioneering the future of cross-platform media measurement. We're seeking a talented professional to lead product commercialization efforts and develop go-to-market strategies for our audience targeting solutions.This role sits on the Proximic by Comscore team, which provides privacy-forward,...


  • Massachusetts, United States beBee Careers Full time

    Product Marketing SpecialistIn this exciting role, you will play a crucial part in developing product marketing strategy, competitive product positioning, sales assets, and thought leadership content that highlights how our best-in-class targeting provides advertisers and publishers with privacy-forward, future-proofed solutions to meet and exceed their...


  • Massachusetts, United States beBee Careers Full time

    We're seeking a skilled Product Marketing Manager to join our team. As a key member of our product marketing organization, you will be responsible for developing and executing go-to-market plans and campaigns for our cutting-edge audience targeting solutions.Partner with product management and commercial teams to develop product launch plans for internal and...


  • Massachusetts, United States beBee Careers Full time

    Senior Principal Product Marketing SpecialistAre you passionate about enabling developers and IT teams to get the most out of cutting-edge technologies like generative AI, machine learning, and automation? Do you have a strong background in marketing, development, or sales, and a proven track record of success?This role offers the opportunity to be at the...

  • VP, Product Marketing

    2 weeks ago


    Massachusetts, United States Proofpoint Full time

    At Proofpoint, we believe that people are at the heart of cybersecurity. That's why we're passionate about protecting users, the data they create, and the systems they rely on.We're committed to bringing passion and customer focus to our business, helping our customers protect their greatest assets and biggest security risk: their people.Corporate OverviewWe...

  • VP, Product Marketing

    2 weeks ago


    Massachusetts, United States Proofpoint Full time

    It's fun to work in a company where people truly BELIEVE in what they're doing We're committed to bringing passion and customer focus to the business. Corporate Overview In today's cyber threat landscape, protection starts with people. At Proofpoint, that simple truth fuels our passion for protecting users, the data they create, and the systems they...


  • Massachusetts, United States beBee Careers Full time

    We are seeking a seasoned Brand Marketing Lead to join our team. In this role, you will be responsible for developing and executing marketing strategies that drive business growth and customer engagement.ResponsibilitiesDeveloping and executing go-to-market strategies, including market research, competitor analysis, and campaign planning.Collaborating with...


  • Massachusetts, United States Pegasystems Full time

    Job Title: Developer AdvocatePega is at the forefront of the generative AI revolution, and we're seeking a talented Developer Advocate to join our Intelligent Automation & Customer Service Product GTM Strategy team.About the Role:You'll own the success of developers & IT teams with Pega, acting as a strategist, advocate, and evangelist to enable clients to...


  • Massachusetts, United States beBee Careers Full time

    The Product Development organization within the company drives our global product roadmap from concept to shelf through the constant lens of the consumer. We are comprised of individuals from a variety of professional and educational backgrounds, from product marketing managers to consumer-focused engineers - but we all have one thing in common: we're...


  • Massachusetts, United States Pegasystems Full time

    Meet Our Team:You'll become part of our Intelligent Automation & Customer Service Product GTM Strategy team. Our team showcases how Pega's industry-leading low-code workflow & AI platform can increase developer productivity and help IT teams rapidly deliver new automations & applications working alongside their business stakeholders. We're successful when...