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Remote Product Marketing Senior Manager

1 month ago

Massachusetts, United States Jobleads-US Full time
About the role:
The Global Product Manager for Upstream (EUS) will be responsible for building, refining, and driving the short- & long-term pipeline strategy for the EUS Franchise. This person will develop and execute global franchise strategies, project prioritization, budget management, and value messaging with coaching, direction and training from their manager. This person will also develop clinical expertise and use that knowledge to educate the organization and leverage that knowledge to build relationships with existing and new customers.
Responsibilities will include:
Identifying unmet voice-of-the-customer needs and translating these into a holistic strategy to meet the current and future needs of this fast-paced environment of therapeutic EUS.
Translate customer needs into clear, well documented user needs to guide R&D teams through technology development.
Develop and execute comprehensive global launch plans and strategies for new products including:
Developing product positioning, defining marketing messages and collateral, developing sales and physician education programs, and training both domestic and international marketing and sales teams.
Determining and leading market research to identify market needs and the corresponding product solution opportunities.
Acquiring and analyzing feedback from key opinion leaders, current and potential customers, third party market research, and internal stakeholders.
Possessing an in-depth knowledge of the healthcare industry in general and more specifically, the segments targeted by assigned products, including the motivators for action.
Deep clinical knowledge Therapeutic EUS.
Creating and implementing market development strategies to target key customers.
Maintaining a pulse on adjacent markets/technologies.
Develop and define a hybrid portfolio approach that leverages new product development strategies through traditional internal R&D development and external development.
Navigate a highly complex organization to guide new products through product development lifecycle.
Clinical acumen/strategy within the space of EUS.
Global connectivity with business partners and Physician Key Opinion Leaders to ensure the strategy is aligned to the global clinical and market needs.
Build strategic plans for product launches with defined tactics for execution.
Evidence generation strategies.
Required Qualifications:
~ Undergraduate degree.
~5-7 years of successful related business experience.
~ Experience with products that are medically/clinically oriented.
~ Demonstrated record of success working in a team environment.
~ Excellent communication and interpersonal skills.
~ Domestic and global travel up to 40%.

Preferred Qualifications:
MBA.
Prior experience in product management preferred.
R&D experience.
Sales experience.
Previous international experience.
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