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Head of Brand Marketing
1 month ago
Be the voice of Healthcare Site Search at conferences, virtual events, and sales engagements. Develop direct relationships with our key healthcare accounts to champion their stories.
Marketing Maestro: Drive product awareness and adoption in the healthcare space through strategic marketing campaigns. This may include social media engagement, developing targeted content campaigns, and collaborating with the sales team to provide them with the necessary resources to convert leads. Engage with prospects directly in support of marketing efforts.
Serve as the go-to resource for all healthcare-related inquiries within the go-to-market team, including sales, account management, and partner teams. Provide guidance and insights on market trends, customer needs, and competitive landscape specific to the healthcare sector.
Championing Healthcare Site Search: Develop thought leadership content to raise awareness of the need and advantages of site search solutions that offer marketer agility - including articles, videos, and speaking events. Amplify product positioning and messaging that highlights how our search solutions address the unique needs and challenges of Healthcare provider organizations. Work with the Product Marketing team to develop clear value propositions that demonstrate the positive impact on patient and visitor outcomes, improved website experiences that increase engagement, patient satisfaction, and strengthening both trust and reputations of healthcare organizations.
Content Creation Powerhouse: Craft high-quality, brand-aligned content across various channels, including case studies, blog posts, website copy, sales collateral, video content, demo story for Healthcare and internal training materials with our editorial and content team. Translate complex search functionalities into clear and concise language that resonates with Healthcare decision-makers. Identify key roles in the buyer and user personas for the healthcare segment(s).
Competitive Intelligence Specialist: Conduct in-depth market and competitive research to understand the Healthcare search landscape. Articulate how we work with other healthcare technologies and partners in healthcare web experiences.
Launch Strategist: Collaborate with Product Marketing and cross-functional teams to plan and execute successful product launches for the Healthcare market. Support Product Marketing in developing audience segmentation plans, crafting launch messaging, creating launch materials, and driving awareness through targeted marketing initiatives.
Data-Driven Optimization: Track and analyze the performance of marketing campaigns and identify opportunities for improvement. Utilize data insights to measure the success of product launches and inform future marketing strategies.
Maintain close communication with the Site Search Product Manager, and the product development team to stay updated on the latest search innovations and their impact on the Healthcare landscape. Understand and articulate the Healthcare eco-system for partnership and integrations.
Coordinate with Product Marketing to advocate for product enhancements that align with the needs of healthcare institutions, and translate the value of new releases to the Healthcare industry.
3-5 years of experience in industry marketing at a technology company as a healthcare specialist, preferably within the B2B SaaS / website technology space.
~ Prior experience working in the healthcare sector and a strong understanding of its unique website / search challenges and buyer personas and buying behaviors.
~ Knowledge of the regulatory requirements and established website tools and technologies across healthcare sectors.
~ Strong writing skills with a knack for crafting compelling and informative content for a healthcare audience.
~ Experience in conducting market and competitive analyses.
~ Comfort working with data and utilizing metrics to measure the success of marketing initiatives.
Remote-First: We're a diverse team spanning the United States and India, with collaborative workspaces in Los Angeles, CA and Boston, MA.
~ Competitive Compensation & Stock Options: 401k Match: We offer a 4% match on 401k contributions to help you save for the future.
~ Healthcare Benefits: Your health matters We've got you covered with comprehensive medical, dental, and vision plans. We offer flexible vacation time and paid holidays.
~ Exciting Growth Opportunities: We are building cutting-edge open source and cloud technology. Salary Structure: Our salary ranges are determined by market analysis and are designed to evolve with job performance over time.
Additional Benefits: Beyond base salaries, SearchStax employees enjoy a comprehensive benefits package, with potential for equity and performance-based bonuses.
We believe in supporting people to do their best work and thrive, and building a diverse, equitable, and inclusive company is core to our mission. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, marital status, age, disability, national or ethnic origin, military service status, citizenship, or other protected characteristic.
