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Manager, Mobile Marketing
3 months ago
Join our team of more than 34,000 team members, supporting our members and communities in our Club Support Center, 235+ clubs and eight distribution centers. BJ's Wholesale Club offers a collaborative and inclusive environment where all team members can learn, grow and be their authentic selves. Together, we're committed to providing outstanding service and convenience to our members, helping them save on the products and services they need for their families and homes.
The Benefits of working at BJ's
• BJ's pays weekly
• Eligible for free BJ's Inner Circle and Supplemental membership(s)
• Generous time off programs to support busy lifestyles
o Vacation, Personal, Holiday, Sick, Bereavement Leave, Jury Duty
• Benefit plans for your changing needs
o Three medical plans , Health Savings Account (HSA), two dental plans, vision plan, flexible spending
eligibility requirements vary by position
medical plans vary by location
The Manager, Mobile Marketing collaborates with leadership on the strategic direction of our App Push and In-App Messaging channel and tactics, manages the platform roadmap, maintains messaging calendars, and executes messaging requests from various Marketing Strategy stakeholders within the organization. This role is a marketing channel owner at BJ's Wholesale Club.
This position is part of the Digital Performance Marketing team and may also be involved in other workstreams related to the execution of digital marketing as needed.
KEY RESPONSIBILITIES:
- Implement, optimize and manage Mobile Push and In-App Messaging including development of targets and ensuring the channel meets performance objectives.
- Develop long and short-term strategic roadmaps for Mobile Push and In-App Messaging in collaboration with executive leadership and primary marketing and business stakeholders.
- Lead cross-functional teams including vendors, offshore resources and peers in the execution of channel activities.
- Manage a monthly request process for marketing messages, develop a calendar and ensure visibility to the final approved messages and timing.
- Develop business cases for automation, personalization, and optimization of messaging within the Mobile Push and In-App Messaging environments.
- Be an advocate for the consumer to ensure the optimum balance of notifications, messaging and consumer satisfaction with the BJ's app and mobile experience.
- Maintain best-in-class documentation of processes, procedures and educational materials related to Mobile Push and In-App Messaging and ensure stakeholder awareness and visibility.
- Collaborate with Digital Analytics teams to distribute reporting and insights on a regular cadence as to the performance of individual efforts as well as the channel as a whole.
- Create and deliver impactful, data-driven presentations to senior leaders that crystalize performance results and opportunities into clear and actionable insights.
- Be the subject matter expert of mobile push and messaging, stay in tune with industry and competitive trends and developments and keep team apprised.
QUALIFICATIONS:
- Minimum 7 years of experience managing direct consumer messaging in a marketing, media, creative, CRM or mobile marketing environment.
- Expertise in mobile marketing, measurement technologies and capabilities.
- Detail-oriented with strong attention to project management and follow through.
- Ability to collaborate with technical product leads, marketing stakeholders and executive leadership.
- Excellent communication, organization and presentation skills with the ability to frame complex analytical, digital marketing, CRM and technical concepts in a way that facilitates discussion and deeper levels of understanding of our customers.
- Excellent data interrogation skills via spreadsheets or database technology.
- Preferred: Experience with an enterprise level analytics platform (eg. Adobe Analytics, Google Analytics)
- Preferred: Experience with Mobile Push platforms such as Airship or others.
