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Marketing Physician Liaison

2 months ago

Portland OR United States ProActive Physical Therapy Specialists Full time
Overview:

ProActive Physical Therapy Specialists is looking for a FULL-TIMEPhysician Liaison

The role of the Physician Liaison involves cultivating and nurturing strong customer relationships,with a primary focus on physicians and the community. Engagement with employers and payers may be required. Working closely with the Marketing Director and Clinic Directors, the Physician Liaison plays a critical role in implementing strategic marketing initiatives across the organization. Their primary responsibility is to drive physician field marketing and develop strong relationships with referral sources.

Reports to: Director of Marketing or CEO

*Assigned Territory: SW Washington & Portland, Oregon Area*

Our Full-Time Employees Enjoy These Amazing Benefits:

  • Medical, dental, vision, life insurance
  • Flexible spending accounts for health and childcare expenses
  • Generous Paid Time Off
  • 401(k) with 4% employer match
  • 10% discount off childcare tuition at KinderCare Learning Centers
  • Financial assistance for catastrophic life events
  • Employee Assistance Program
  • And Much More
Responsibilities:

Physician Marketing and Relations

  • Develop and maintain relationships with targeted physicians and other clinical referral sources.
  • Complete eight (8) direct physician contacts per day/40 per week.
  • Provide opportunities for physical therapists to interact with customers.
  • Communicate effectively with referring providers and their office staff.
  • Participate in monthly marketing meetings.
  • Maintain the strictest confidentiality; adhere to all HIPAA guidelines/regulations.
  • Coordinate with various staff to ensure customer requests are handled appropriately and
    promptly.
  • Generate a consistent routing schedule to meet the needs of both internal and external
    customers.
  • Maintain ongoing physician referral information and relationship/sales activity in Salesforce.
  • Perform other work-related duties as assigned.

Community Engagement and Brand Awareness

  • Work closely with the Clinic Directors in planning and organizing community special events.
  • Develop local community relationships through advertising, sponsorships, and partnerships.
  • Coordinating collateral materials, ordering and keeping assigned clinics stocked with materials.
  • Assist in the preservation of the corporate identity.

Planning and Training

  • Create/collaborate on a quarterly marketing plan outlining budget, collaterals, relationship
    development, community image, and amaZing service.
  • Provide regular updates on company-wide marketing activity and track demographic data to
    support marketing initiatives.
  • Provide marketing training for Clinic Directors and designated clinical staff.
  • Maintain an updated database of referral sources in Salesforce
Qualifications:

Job Requirements

Education

-Bachelor's degree in business, marketing, or clinical with sales/marketing experience or similar degree

Experience
-Two years of experience in medical/healthcare sales or similar role preferred

Territory: SW Washington & Portland, Oregon Area

-Must have a personal vehicle to perform job duties.
-Must possess a valid drivers license.

*Travel required (10%) Mileage is Reimbursed*

Skills & Knowledge
An individual should demonstrate the following competencies to perform the duties and responsibilities
of this position successfully:

-Problem-solving: Use sound judgment to exercise problem analysis and resolution

-Planning and Organization: The capability to plan effective routing to meet customers
needs and keep top-of-mind awareness.

-Communication/Presentation: Strong networking and interpersonal skills in relating and
presenting to different audiences including Referral Sources, Providers, Partners, Staff Members, and Superiors.

-Strong customer support orientation for both internal and external customers.

-Must be self-motivated and driven to succeed individually and in a group setting.

-Excellent at relationship building and follow through. An outgoing personality and positive attitude is a must

-Previous experience with healthcare sales and influencing primary
care and specialty care communities are a plus.

-Excellent multi-tasker in a fast-paced event management environment.

-Up to date on current trends in physician relationships and referral development.

-Professional in appearance, interpersonal and communication skills, including writing, proofreading, and public
speaking.

-Excellent organization skills and experience with activity and event planning

-Proven ability to collaborate with constituencies and manage tasks to meet deadlines.

-AmaZing customer service, ethic, and high expectations for quality.

-Proficient in using the Web and the latest versions of Google Apps, Microsoft Word, Excel,
and PowerPoint.

-Adaptable to perform other work-related duties as assigned.

#CH300

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