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Marketing Coordinator

2 months ago

Northbrook, Illinois, United States USA Clinics Group Full time
Job Overview

We are looking for a dedicated Marketing Specialist to become a vital part of our organization. In this role, you will be tasked with collecting and interpreting essential market data, while pinpointing opportunities for enhancement to boost both revenue and brand recognition.


Key Responsibilities:

  • Formulating and executing both short-term and long-term marketing initiatives and promotional campaigns aimed at enhancing brand visibility.
  • Conducting thorough market analysis to identify potential new media outlets.
  • Assessing market dynamics, including strengths, weaknesses, opportunities, and threats.
  • Creating and launching innovative marketing strategies.
  • Enhancing brand visibility through various advertising channels, including television, radio, and print.
  • Gathering and presenting analytical data to support other departments.
  • Exercising problem-solving skills and making informed decisions.

Qualifications and Skills:

  • Experience in advertising, marketing, or sales is advantageous but not mandatory.
  • A Bachelor’s degree in Marketing, Communications, or a related field is preferred.
  • Ability to adhere to instructions while also taking initiative when necessary.
  • Exceptional communication and organizational abilities.
  • Flexibility and adaptability to swiftly respond to changing internal and external conditions while maintaining effective communication.
  • Strong critical thinking skills to evaluate various solutions and approaches to challenges.

Requirements:

  • A Bachelor’s degree in Marketing, Business, or a related discipline.
  • A minimum of 3 years of experience in executing impactful paid marketing strategies.
  • Proficiency in media planning, purchasing, and tracking.
  • Excellent project management capabilities to meet deadlines and manage shifting priorities.
  • A data-driven mindset with a strong understanding of performance marketing metrics and analytics.
  • Robust analytical and communication skills to effectively convey performance insights, challenges, and opportunities.
  • Proficiency in Google Analytics.
  • Advanced Excel skills, including VLOOKUP and pivot tables.
  • Strong interpersonal skills and the ability to work collaboratively with cross-functional teams.