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B2C Marketing Manager

2 months ago

Northbrook, United States HomeThrive Inc Full time
Job DescriptionJob DescriptionDescription:

Company Overview

Homethrive was born from personal experience. Our founders grappled with the overwhelming challenges of caregiving for family members while balancing their work lives. The journey was fraught with confusion, a myriad of unanswered questions, and countless hours delving into endless online searches. After taking numerous days off and spending extended hours on the phone, the answers remained elusive. They recognized the need for a streamlined, more efficient solution. Enter Homethrive. Our mission is to revolutionize family caregiving by delivering superior outcomes for caregivers, their loved ones, and health plans alike. At the heart of our service is the Homethrive personal caregiving coach and assistant — an all-in-one interactive tool that offers the expertise, recommendations, and support our members deserve.


As a B2C Marketing Manager on the Homethrive team, you will partner with our Marketing and Client Success teams to drive growth in a fast-paced, high-impact environment. The team’s mission is to translate deep user empathy and insights into compelling marketing that drives tangible business results through user acquisition and engagement. You will fill a critical role on the team, leading high-priority initiatives from product development through launch and the entire product lifecycle.

This is a highly cross-functional role, and applicants will be expected to interface with a broad array of internal teams. This is an exciting opportunity to join a mission-driven team that is making a real difference in our members’ lives.


Qualifications

  • Brand Strategy: Develop and maintain the brand messaging guide to provide a solid foundation for marketing programs and communications. Synthesize user insights and lean into key differentiators and value drivers to create distinctive messaging for a range of target audience segments.
  • Marketing Campaigns: Plan, execute, and manage marketing campaigns across multiple channels, including digital, social media, email, direct mail, and events.
  • Member Engagement: Work closely with the Marketing Operations Manager to create lifecycle campaigns and triggered communications that continuously re-engage our members to meet our active user goals and encourage them to take action and get support.
  • Communications Development: Craft your own comms and narrative with superior judgment and experience. Access to our brand content and design teams is available, but you’ll be the expert on all things member comms and expected to be a steward of our brand.
  • Key Client Management: Lead development and execution of marketing strategy and plans for our largest clients, partnering closely with their internal marketing teams to leverage their insights and communication channels to reach and enroll eligible members.
  • Client Success Enablement: Partner with Client Success to build processes, playbooks, and customized marketing materials that incorporate best practices for launch and continued success. Support on-site marketing and events build a best-in-class library of easily customizable assets.
  • Partnerships: Activate marketing efforts around strategic partnerships to connect our members with critical caregiving resources. Work closely with partners to create and execute co-marketing initiatives.
  • Special Projects: We work in a dynamic, constantly changing start-up environment. Be ready to jump in and lead new marketing initiatives.
Requirements:

  • 4 years of B2C marketing experience, preferably within SaaS or benefits
  • Team player first and foremost, and believes great things come from collaboration
  • Storyteller who is able to translate brand positioning and insight into consumer-friendly language and compelling campaigns
  • Excellent marketing communication skills (written, verbal, visual), with particular emphasis on email
  • Strong project management skills; results-focused with impactful execution and follow-through; highly detail-oriented
  • Proven success collaborating with cross-functional teams
  • Self-starter and solution-oriented; ability to prioritize and work independently with minimal supervision
  • Thrives in a fast-paced, start-up environment
  • Innately curious and eager to learn new things; balancing creativity and analytical thinking
  • Bachelor’s degree

EEO

Homethrive is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Homethrive provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including sex stereotyping), national origin, ancestry, citizenship status, pregnancy (which included pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner status, gender, gender identity, gender expression, medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, sexual orientation, or any other status protected by applicable federal, state, and local laws.