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B2B Marketing Manager

3 months ago

Northbrook, United States HomeThrive Inc Full time
Job DescriptionJob DescriptionDescription:

Company Overview:


Homethrive was born from personal experience. Our founders grappled with the overwhelming challenges of caregiving for family members while balancing their work lives. The journey was fraught with confusion, a myriad of unanswered questions, and countless hours delving into endless online searches. After taking numerous days off and spending extended hours on the phone, the answers remained elusive. They recognized the need for a streamlined, more efficient solution. Enter Homethrive. Our mission is to revolutionize family caregiving by delivering superior outcomes for caregivers, their loved ones, and health plans alike. At the heart of our service is the Homethrive personal caregiving coach and assistant — an all-in-one interactive tool that offers the expertise, recommendations, and support our members deserve.


Position Overview:


Homethrive is seeking a Marketing Manager with 4-6 years of experience in the B2B health tech industry, preferably within the benefits or payor space. The Marketing Manager will play a crucial role in our B2B marketing efforts, focusing on messaging, digital marketing, persona research, sales enablement, and the creation of marketing materials. This role will report directly to the Director of Marketing and will require a strong background in B2B Marketing, SEO/SEM, Social Media and, Salesforce, with preferred experience in Active Campaign, Apollo, Google Analytics and Wordpress.


Responsibilities:


Develop and refine compelling messaging that resonates with our target audiences in the employer and payor space.

Conduct thorough persona research to understand the needs, pain points, and behaviors of our key customer segments.

Create and manage a variety of marketing materials, including brochures, whitepapers, case studies, and digital content.

Support sales enablement by providing the sales team with the tools, resources, and training needed to effectively engage prospects and close deals.

Maintain and update the company website, ensuring content is current, engaging, and optimized for search engines.

Implement and manage marketing campaigns across various channels, including email, social media, and online advertising.

Utilize Google Analytics and other tools to track and report on marketing performance, providing insights and recommendations for improvement.

Collaborate with cross-functional teams to ensure cohesive and consistent messaging across all marketing touchpoints.

Assist in managing relationships with external vendors and partners as needed.

Requirements:

Qualifications:


4-6 years of marketing experience in the health tech industry, with a strong preference for experience in the benefits or payor space.

Proficiency in Google Analytics, Salesforce, and experience with marketing automation tools like Active Campaign and Apollo.

Experience with social media platforms and managing social media campaigns.

Strong written and verbal communication skills, with the ability to craft compelling messages and content.

Excellent project management skills, with the ability to manage multiple projects and deadlines simultaneously.

Analytical mindset with the ability to interpret data and make data-driven decisions.

Creative thinker with a proactive approach to problem-solving and a keen eye for detail.

Ability to work collaboratively in a fast-paced, remote, team-oriented environment.


Preferred Qualifications:


Experience with email marketing platforms and CRM tools, including Active Campaign, Apollo, Wordpress and Salesforce.

Knowledge of SEO best practices and website optimization techniques.

Experience in sales enablement and supporting sales teams with marketing resources.


EEO


Homethrive provides equal employment opportunities to all employees and applicants without regard to race, color, religion, sex (including sex stereotyping), national origin, ancestry, citizenship status, pregnancy (which included pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), physical disability, mental disability, age, military status or status as a Vietnam-era or special disabled veteran, marital status, registered domestic partner status, gender, gender identity, gender expression, medical condition (including, but not limited to, cancer-related or HIV/AIDS-related), genetic information, sexual orientation, or any other status protected by applicable federal, state, and local laws.