Non-Technical Project Manager 3

2 days ago

Warren, United States Experis Full time

Our client, one of the largest Automobile Manufacturing companies in USA is looking for Non- Technical Project Manager - 

 
Job title: Non-Technical Project Manager - eCommerce Brand Analytics Lead
Location: Warren MI (HYRBID ROLE- 3 days in office (Tuesday-Thursday))

eCommerce Brand Analytics Lead Description
The eCommerce Brand Analytics Lead possesses expert understanding of marketing and eCommerce analytics, measurement, storytelling and strategic insight. She or he works cross-functionally and collaboratively, leading data and analytic integration and assessment across data sources. The lead also serves as a key point of contact for brand stakeholders, developing a deep understanding of the brand(s), identifying opportunities, and facilitating collaboration.

Key roles and responsibilities include:
• The lead will analyze site data and derive insights around eCommerce lines of business to provide actionable recommendations to improve overall performance.
• Work alongside of other brand leads to develop meaningful insights.
• Prioritize and direct ad-hoc analyses on marketing initiatives.
• Present to top level executives on marketing spend and performance.
• Direct cross-divisional marketing performance measurement standardization and success metrics.
• Educate business partners on proper performance measurements, ensuring alignment of Key Performance Indicators and advise on how analytics can assist in directing business decisions.
• Assist in institutionalization of marketing best practices and analytic technologies.
• Drive continuous improvements and optimization through testing, measurement and analysis.
• Assist with brand tagging initiatives, implementation, best practices, and trouble-shooting to ensure digital marketing efforts are measured accurately and appropriately.

Qualifications
Demonstrated Experience:
• 5+ years experience with digital performance analytics/research
• Experience with project management and/or collaborative projects
• Deep understanding of marketing analytics, strategic insights, storytelling, data sharing and optimization
• Previous eCommerce reporting experience is preferred
• Experience in utilizing Power BI as a tool
• Strong understanding of multi-platform performance correlations and measurement
• Demonstrated thought-leadership in developing data-based strategic and tactical recommendations
• Strong presentation and problem-solving skills
• A consumer-centric, results-driven mindset - with a portfolio of achievements to back it up

Technical Skills
• Knowledge of Omniture and various other tracking services, their methodologies, and applications.
• Proficiency with online and offline data

 

If this is a role that interests you and you’d like to learn more, click apply now and a recruiter will be in touch with you to discuss this great opportunity. We look forward to speaking with you

 

About ManpowerGroup, Parent Company of:  Manpower, Experis, Talent Solutions, and Jefferson Wells

ManpowerGroup® (NYSE: MAN), the leading global workforce solutions company, helps organizations transform in a fast-changing world of work by sourcing, assessing, developing, and managing the talent that enables them to win. We develop innovative solutions for hundreds of thousands of organizations every year, providing them with skilled talent while finding meaningful, sustainable employment for millions of people across a wide range of industries and skills. Our expert family of brands – Manpower, Experis, Talent Solutions, and Jefferson Wells – creates substantial value for candidates and clients across more than 75 countries and territories and has done so for over 70 years. We are recognized consistently for our diversity - as a best place to work for Women, Inclusion, Equality and Disability and in 2022 ManpowerGroup was named one of the World's Most Ethical Companies for the 13th year - all confirming our position as the brand of choice for in-demand talent.

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