Director, Digital Marketing
1 week ago
WorldStrides is the global leader in educational travel and experiential learning. The company was founded 55 years ago and has grown to provide a wide range of programs for more than 550,000 students annually from more than 5,000 K12 schools and universities to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world - and themselves - in new ways.About the PositionWe are looking for a creative and experienced Digital Marketing Director for our K-12 Group division to further expand WorldStrides' digital marketing strategies. This position will lead and manage WorldStrides' online presence across its branded websites, paid media, and social media channels.To be a successful Digital Marketing Director, you must possess excellent marketing skills and demonstrate strong leadership abilities. This is a critical cross-functional role that partners closely with other areas of the company such as Product Marketing, Sales, IT, and Creative Services to develop the best possible front-end web experience while maintaining high standards of quality and performance. The role will direct integrated digital marketing strategies and programs that support growth initiatives across multiple product lines within K-12 Group.The position requires strong technical, organizational, and communication skills, and a passion for user-centered design and technology. In this role, you will be required to drive website traffic, develop and execute paid media digital marketing campaigns, monitor, interpret, and act on analytic data, direct our social media strategies, and optimize the functionality of our digital infrastructure and ecosystem.ResponsibilitiesManage external digital marketing agencies to implement advertising across various channels (search, social, display, programmatic, etc.) to drive qualified leads at acceptable CPA thresholds, and ultimately generate sales.Lead the development and implementation of the short and long-term strategic vision of the branded websites, to include SEO, CRO, and web analytics strategy.Lead the development and implementation of the short and long-term strategic vision of WorldStrides' owned social channels, to include paid promotion and target audience building.Implement best practices for optimal web and social media engagement across channels. Conduct market research on competitors and key influencers to identify best practices and promotional tactics of most interest to our target customers.Partner with product marketing and creative teams to define digital marketing strategies and requirements to support business goals.Evaluate, recommend, and implement a scalable suite of digital platforms/tools to meet the growing needs of the business.Evolve and optimize website and landing page performance by designing and implementing user and CRO testing strategies.Review and proofread all digital content such as blogs, social media content, advertisements, and website copy.Grow reach and traffic from search engines through SEO strategies.Develop KPIs/dashboard/metrics, working with digital agencies, to communicate metrics to leadership, key stakeholders, and SMEs as needed.Supervise and manage a digital marketing team. Prioritize and assign work on a daily and weekly basis.Ensure development of robust project plans - including budgets, timelines, content development, distribution and effectiveness/ROI measurement.Audit and plan digital enhancements and upgrades, leveraging data to make recommendations on content governance and site design.Maintain focus on the customer in all plans, programs, and strategies.Build and maintain strong working relationships with cross-functional team members in a matrix environment.Keep abreast of the latest consumer and marketing trends and advancements in technology.Ensure compliance with legal and brand requirements.Responsible for issue remediation and support.Work PerksFun & driven environment.Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start - accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.Opportunities for paid and discounted travel.Flexible work schedule providing on-site, remote, and virtual office opportunities.Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council.Fitness Center and cafe onsite at select locations.Employee Assistance Program (EAP)Paid Parental, Caregiver, and Disability leave.Team Member Discount ProgramMinimum RequirementsBachelor's degree with 10+ years in Digital Marketing experience.Proven experience successfully managing large-scale, cross-functional, global websites.Strong leadership capabilities in leading and developing teams and measuring performance.Creativity for developing new and existing ways to engage with target audiences through digital media/marketing techniques.Excellent communication skills, oral and written.Strong analytical and planning abilities ensuring attention to detail.Understanding of at least one or more Content Management Systems (WordPress, Sitecore, HubSpot etc.)
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