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Senior Product Manager, Rare Disease Marketing
4 months ago
How will your role help us transform hope into reality?
Blueprint Medicines is seeking a commercial marketer with pharmaceutical and multichannel experience to help build the awareness and reach of AYVAKIT for patients with Indolent Systemic Mastocytosis.
What will you do?
You will build and optimize an omnichannel plan across customers that includes HCP non-personal promotion, DTC advertising and optimizing existing CRM efforts across disease state and branded platforms. You will work in partnership with key collaborators across the brand team and with cross-functional stakeholders. You will thrive in an environment of rapid change, demonstrate strong communication, work optimally within cross-functional teams, and have a problem-solving and analytical approach to succeed in this opportunity.
Own the tactical implementation of both the HCP non-personal and direct-to-consumer assets across digital channels (e.g., paid media, social media, educational resources, digital, CRM)
Lead the creation and delivery of core media and social assets in collaboration with cross-functional partners while using a data/insights driven approach
Implement and evolve customer CRM strategies and associated initiatives, inclusive of unbranded disease education and branded promotions
Advise on the evaluation and execution of paid media plans. Partner with Insights, Analytics, and Operations to evaluate and measure impact of omni-channel marketing activities
Drive effective and efficient cross-functional collaboration and alignment with partners including marketing, sales, advocacy, corporate affairs, managed care, reimbursement, business analytics, legal, regulatory and compliance to appropriately meet or exceed brand objectives
Ensure legal/regulatory compliance and medical accuracy of all marketing materials
Interface and present to senior leadership on performance and other business critical information
Manage agency partner relationships, workflows, and related expense budgets
What minimum qualifications do we require?
Bachelor’s degree required; MBA or equivalent advanced degree preferred
5+ years of demonstrated experience in the pharmaceutical/biotechnology industry within the Marketing arena
Ability to travel 20% or as needed for conferences and meetings
What additional qualifications will make you a stronger candidate?
Pharmaceutical marketing experience and/or multi-channel, digital media, social media experience, inclusive of CRM, display, social media, email, website, and digital measurement plans
Operational knowledge of medical, regulatory, legal review process
Rare disease experience preferred
Strong patient orientation with organizational, interpersonal, and presentation skills
Skilled at building and maintaining effective relationships and operating in a cross-functional environment
Results-oriented, exhibits leadership skills, and ability to influence without authority
Strong analytical, problem solving, and strategic thinking skills
Demonstrated ability and eagerness to work in a fast-paced environment, striving for excellence in everything you do, alongside a team that is driven by improving the lives of patients
Commitment to our Core Values: Patients First, Thoughtfulness, Urgency, Trust, Optimism
Why Blueprint?
At Blueprint Medicines, we achieve impactful results because of our global crew of compassionate innovators – the Blue Crew. Through authentic relationships and our collective entrepreneurial spirit and action, we are each empowered to take ownership and execute with strategic prioritization. We put trust in our people to break through norms and conventions using their individual strengths and insights, which drives our success.
This is the place where the extraordinary becomes reality, and you could be part of it.
Patients are waiting. Are you ready to make the leap?
Equity, Diversity, Inclusion and Affirmative Action
At Blueprint Medicines, we foster a culture of equity, diversity and inclusion. A proud Equal Employment Opportunity and Affirmative Action employer, we consider all qualified applicants without regard to race, color, sex, gender identity or expression, sexual orientation, age, religion, national origin, ancestry, ethnicity, disability, veteran status, genetic information, or any other characteristic protected under applicable law. We are also an E-Verify Employer. We will make reasonable accommodations, absent undue hardship, for qualified individuals with known disabilities. If you are an individual with a disability in need of an accommodation with the application or recruiting process, please reach out to TotalRewards@blueprintmedicines.com.
For more information, please see our EEO-AA Policy Statement, the EEO Know Your Rights Poster, as well as our Pay Transparency Statement.
Blueprint Medicines is a fully integrated, commercial-stage, global biopharmaceutical company that invents life-changing medicines in two core, strategic areas of allergy/inflammation and oncology/hematology. We pursue discovery, development, and commercialization of therapies that potently and selectively target known drivers of disease, with focused investment in therapeutic areas where we can leverage our core expertise and business infrastructure to bring scale to our science. We are bringing an approved medicine to people living with systemic mastocytosis (SM) in the U.S. and Europe. Additionally, we have a pipeline of research and development programs that range from early science to advanced clinical trials in mast cell-mediated diseases, including SM and chronic urticaria, breast cancer, and other solid tumors vulnerable to CDK2 inhibition.
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