Director of Marketing

Director of Marketing

Philadelphia Theatre Company  | Philadelphia, PA |  Full-Time | $85,000 

Welcome to Philadelphia Theatre Company 

Philadelphia Theatre Company is a vital civic institution dedicated to the creation of extraordinary theatrical experiences that reflect the essential issues and ideas of our time, and which foster connection, understanding, and transformation.  We engage and strengthen our community through exceptional productions of new and contemporary plays and musicals, inspiring education programs, and mutually beneficial civic partnerships. We develop exciting new work that resonates both locally and nationally, and uphold a deep commitment to be a fully inclusive, welcoming home for the artists, audiences, and people of Philadelphia.

PTC is dedicated to fostering a welcoming and inclusive environment regardless of age, race, ability, ethnicity, gender, sexual orientation, religion, citizenship, or socioeconomic background. We embrace diversity, ensure fairness, and promote a sense of belonging for artists, audiences, and employees, while striving to remove barriers that may prevent the people of Philadelphia from attending, engaging with, or participating in our programs.

The Job  

The ideal Director of Marketing (DOM) will be a visionary leader and creative storyteller excited by the chance to shape Philadelphia Theatre Company’s message and enhance its visibility and reputation. They will conceive and implement strategic marketing, advertising, and communication schema on behalf of PTC and in service of its mission. Reporting to the Managing Director, the DOM will manage and execute the presentation and promotion of the organization’s mission, artistic vision, and image, both internally and in the community, with the aim of achieving all subscription, single ticket, and audience engagement goals. This person will be a creative and out of the box thinker and bring with them knowledge and ability to embrace the industry’s shift to reimagine how audiences are welcomed in our spaces and we speak about theater. PTC seeks a candidate pool from a variety of backgrounds and experience to encourage new perspectives and practices within the organization.

Your Roles and Responsibilities 

Strategic Leadership

• Develops and implements earned revenue strategy resulting in annual revenue of $500K with a focus on single tickets, subscriptions, and groups.
• Leverage PTC’s available resources to position the organization and its activities in the competitive marketplace while supporting its day-to-day marketing operations.
• Supervise and coach direct reports: Marketing and Creative Content Specialist, Patron Service Manager, Managers of Audience Services, and Tessitura Manager. 
• Illuminate and specify company identity and build brand loyalty. 
• Fulfill duties as a member of the senior leadership team. 
• Collaborates with the Director of Development to ensure alignment in messaging and the use of data within Tessitura. 
• Engenders a positive and productive team environment.

Marketing and Advertising

• Plan and manage the timely execution of approved marketing efforts, including annual subscription and single ticket sale campaigns and events, and audience outreach efforts through direct mail, telemarketing, digital, electronic, and front of house communications.
• Increase and diversify PTC’s subscription base and single ticket buyer list over time. 
• Using data-based analytics, evaluate and analyze the effectiveness of various strategic marketing initiatives executed on behalf of PTC and provide associated reporting.
• Direct market research to assess customer perceptions and opinions about PTC (both internal and external).
• Oversee production and dissemination of all institutional marketing materials.

Communications and PR

• Leverage all communications media, including social media, website, and more, to heighten local and national awareness of PTC’s mission, vision and offerings.
• Engender and maintain ongoing relationships with local and national press and media contacts alongside our PR firm, En Route.

Operations

• In consultation with the Managing Director, develop and manage the departmental budget and associated earned revenue goals.
• Oversee the daily activities of PTC’s Marketing and Creative Content staff. 
• Liaise with external designers, vendors, consultants and any other independent contractors as needed.
• Provide proofreading, copy and line editing, and other support as needed.

What are we looking for? 

The top candidates will have the following qualifications: 

• Demonstrated and significant experience in creating, implementing, and evaluating successful marketing campaigns for a nonprofit institution, preferably with an institutional budget of at least $3M.  
• Prioritized the values of equity, diversity, and inclusion as well as anti-racism in their professional work and development. 
• Experience in the cultural community (preferred, but not required). A deep appreciation for theatre is imperative, as is the ability to convey that appreciation in an engaging and conversational manner. 
• Experience acting as the face of the organization: they must be as comfortable interacting with internal constituents, as they are with the external. 
• Demonstrated their effectiveness as a motivator and advisor to staff and volunteers and appreciation for teamwork and building relationships across departments and in the community in support of the overall mission.  
• The ability to develop, understand, and meet earned revenue budgets and departmental expense budgets.
• The ability to analyze trends and make practical projections.  
• Experience with customer relationship management systems, preferably Tessitura, and an interest in other current and emerging technologies related to marketing, advertising or communications.  
• Excellent oral and written communications skills
• The willingness and ability to attend evening and weekend performances, as well as to attend meetings and events offsite and outside the regular workday. 

Pay and Benefits 

This is a salaried exempt position with a minimum annual salary of $85,000. Full-time employees have access to medical insurance (including vision) and dental insurance, currently fully covered by PTC. Employees may also upgrade their medical insurance plan at their own expense. PTC provides employees with the option to participate in a pre-tax 403(b) retirement plan. In addition to the paid company holidays, paid time off includes 10 vacation days, 4 personal days, and 7 sick days per fiscal year.

How do I learn more? 

Visit emcforward.com to submit your application. The deadline to apply is September 20, 2024. 

Philadelphia Theatre Company is an equal opportunity and affirmative action employer. We provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability, or genetics. In addition to federal law requirements, PTC complies with applicable state and local laws governing nondiscrimination in employment in every location in which the company has facilities. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. We strongly encourage applications from people of color and members of underrepresented groups. We are especially interested in applicants who embrace our stated core values: to be ambitious, joyful, and flexible, and act with integrity and care.

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