Market Medical Executive
19 hours ago
A Day in the Life: Responsible for producing impactful models, analyses, reporting, and processes leading to key insights that help drive Marketing decision making. This will include leading the effort to build marketing spend optimization solutions, analysis and predictions around marketing campaign performance, customer retention and lifetime value models, and more. In addition, manages large scale analytical projects and processes offering quantitative insights and recommendations.
Responsible for a hybrid of leading a team of analysts along with hands-on distillation of internal data into key metrics and insights.
Develop the process of regularly scheduled reporting across all media for the brands and their impact to the total business; in particular e-commerce impact - identifying goals, tracking pace and areas of risk and opportunities.
Lead the production of weekly and monthly owned and paid reports, development of dashboards, consolidation, validation, and maintenance of data.
Design and develop analytics approach and data strategies to test marketing spend effectiveness.
Actively support collaborative initiatives with cross functional teams including RM, Sales, Finance, and Operations.
Drive the development of evolving marketing tools utilizing best internal and external capabilities for data sharing across all of Hertz’s tech stack.
Collaborate with leaders in other marketing teams, to drive the consumption of monthly reports and aid in data driven decision making.
Provide input on design and testing of various forecasting methodologies as it relates to loyalty points balance, customer behavior, and propensity to buy.
Revenue performance: Define and create an integrated view of revenue performance (backward-looking and forward-looking) across all channels and planning segments for Hertz, Dollar, and Thrifty brands.
Marketing performance: Collaborate across Marketing, Revenue Management, Sales, and Finance to align on metrics for measuring marketing spend performance and syndicate across the enterprise.
Web analytics globally for Marketing/Ecommerce
Develop visualizations for executive audiences and stakeholder consumption of their key initiatives.
Identify KPI’s to rate site & product performance.
Provide daily reports and analysis on the state of our digital business.
Ensure data integrity across the business and that all teams are reporting from the same set of data.
Partner with other areas of the organization to enhance operational efficiencies with real-time data on how customers are reacting to changes in our strategies.
5-7 years of marketing analytics or in a quantitative, data driven field, or performance media
~ Undergraduate degree in marketing or related business field. Must have demonstrated track record of analysis; creating measurement plans, using data to inform business decisions, operationalizing insights using software like Tableau, Google Analytics, SQL, etc. (Python a plus)
~ Experience with customer attribution and competitive intelligence a plus
~ Advanced Google Marketing Suite Product Knowledge (e.g., Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
~ Advanced skills in SQL, SAS, Python, and Tableau
~ Proven capability to make informed and data-driven decisions, utilizing key performance indicators (KPIs) and metrics to assess campaign effectiveness and optimize strategies.
~ Demonstrated ability to dig into the “why” of various results and present data driven insights and recommendations.
~ Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
~ Results driven, ability to make decisions and help solve problems.
~ Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT At Hertz, we champion and celebrate a culture of diversity and inclusion. EOE, including disability/veteran
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