Manager, Worldwide Travel

2 days ago

Estero FL, United States Hertz Full time

A Day in the Life: Successfully plan, manage, and forecast global advertising budgets to maintain optimal levels of media mix and efficiency in accordance to regional business needs and/or local market environments. Identify and implement new media vendors, manage and streamline internal processes, and disseminate results across the team and organization. 
Full ownership of Brand Marketing investment financials, including: the completion of media insertion orders, processing campaign billings, and invoice reconciliation
Plan and forecast global media investments and their associated returns with executive-level reporting
Collaborate across all functions of the organization to identify paid digital media needs and provide impactful analytical insights
Lead the planning and implementation of digital advertising campaigns, including SEM, social, display, video, and other digital media
Manage the identification and deployment of prospective media vendors, managing the procurement process, the vendor relationship, and performance reporting
Develop and review digital materials for accuracy and timeliness of content, including creative trafficking sheets
Oversee media calendar, confirm all paid digital go-live/end dates, and obtain campaign confirmation and screenshots
Prepare pre-, mid-, and post-campaign presentations to report on media strategy against media goals
Assess media campaign results and propose improvements
Manage global media tagging needs and partner with Digital Experience to prioritize and monitor the completion of requests 
Control allocated global media budgets, reallocating as needed (with up to daily adjustments), against delivery on a weekly basis
Consolidate Brand Marketing budgets, with monthly deliverables 
Propose, coordinate, and support strategic media plan negotiations based on established budgets by utilizing past campaign data to support the buy
Manage aspects of digital marketing operations, including key publisher/partner relationships and agency support
 
Undergraduate degree in marketing, advertising or other business discipline required (MBA highly preferred) 
~3 -5 years of professional experience in digital marketing
~3-5 years managing and implementing successful paid, omnichannel advertising strategies
~ Travel industry experience a plus
~ Media buying and planning experience
~ Strong paid advertising platform knowledge with high proficiency in paid search, paid social, content marketing, and video and programmatic platforms
~ Proactive with account recommendations and sharing industry insights
~ Highly proficient in MS Office, especially Excel
~ Flexible and adaptable; Results driven, ability to make decisions and help solve problems
~ Ability to work under minimal supervision with a goal-oriented mindset.
~ Excellent organization, time management, delegation, and prioritization skills.
~ Medical, Dental & Vision plan options
Retirement programs, including 401(k) employer matching
Employee Assistance Program for employees & family
Educational Reimbursement & Discounts
Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world.
US EEO STATEMENT At Hertz, we champion and celebrate a culture of diversity and inclusion. EOE, including disability/veteran

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