Director, Marketing Insights
10 hours ago
A Day in the Life:
Responsible for producing impactful models, analyses, reporting, and processes leading to key insights that help drive Marketing decision making. This will include leading the effort to build marketing spend optimization solutions, analysis and predictions around marketing campaign performance, customer retention and lifetime value models, and more. Works closely with business stakeholders as the subject matter expert to assist them with advanced analytics strategy and developing relevant, accurate and robust insights. In addition, manages large scale analytical projects and processes offering quantitative insights and recommendations.
The starting salary for this role is $130K; commensurate with experience.
What You’ll Do:
- Responsible for a hybrid of leading a team of analysts along with hands-on distillation of internal data into key metrics and insights.
- Develop the process of regularly scheduled reporting across all media for the brands and their impact to the total business; in particular e-commerce impact - identifying goals, tracking pace and areas of risk and opportunities.
- Lead the production of weekly and monthly owned and paid reports, development of dashboards, consolidation, validation, and maintenance of data.
- Design and develop analytics approach and data strategies to test marketing spend effectiveness.
- Actively support collaborative initiatives with cross functional teams including RM, Sales, Finance, and Operations.
- Drive the development of evolving marketing tools utilizing best internal and external capabilities for data sharing across all of Hertz’s tech stack.
- Collaborate with leaders in other marketing teams, to drive the consumption of monthly reports and aid in data driven decision making.
- Build analytical models like multi-variate regression and forecasting for customer insights generation.
- Provide a perspective on how to optimize resource allocation across 4 Ps (product, place, promotion, price), level of spend and allocation within a “P”; identify opportunities to optimize go to market investments.
- Provide input on design and testing of various forecasting methodologies as it relates to loyalty points balance, customer behavior, and propensity to buy.
- Revenue performance: Define and create an integrated view of revenue performance (backward-looking and forward-looking) across all channels and planning segments for Hertz, Dollar, and Thrifty brands.
- Marketing performance: Collaborate across Marketing, Revenue Management, Sales, and Finance to align on metrics for measuring marketing spend performance and syndicate across the enterprise.
- Web analytics globally for Marketing/Ecommerce
- Develop visualizations for executive audiences and stakeholder consumption of their key initiatives.
- Identify KPI’s to rate site & product performance.
- Provide daily reports and analysis on the state of our digital business.
- Ensure data integrity across the business and that all teams are reporting from the same set of data.
- Partner with other areas of the organization to enhance operational efficiencies with real-time data on how customers are reacting to changes in our strategies.
What We’re Looking For:
- 5-7 years of marketing analytics or in a quantitative, data driven field, or performance media
- Undergraduate degree in marketing or related business field. Analytics and quantitative emphasis a plus.
- Must have demonstrated track record of analysis; creating measurement plans, using data to inform business decisions, operationalizing insights using software like Tableau, Google Analytics, SQL, etc. (Python a plus)
- Experience with customer attribution and competitive intelligence a plus
- Advanced Google Marketing Suite Product Knowledge (e.g., GA360, Campaign Manager 360)
- Advanced Microsoft Suite product knowledge (e.g., Powerpoint, Excel)
- Advanced skills in SQL, SAS, Python, and Tableau
- Proven capability to make informed and data-driven decisions, utilizing key performance indicators (KPIs) and metrics to assess campaign effectiveness and optimize strategies.
- Demonstrated ability to work in, across, and with large teams.
- Established track-record of influencing stakeholders from other functional areas with limited formal authority.
- Strong background in strategic problem solving.
- Excellent written and verbal communication skills. Comfort communicating across all levels within the organization.
- Ability to build effective teams and develop/mentor talent.
- Demonstrated ability to dig into the “why” of various results and present data driven insights and recommendations.
- Effective organization and time management skills with ability to work under pressure and adhere to project deadlines.
- Proven verbal and written communication.
- Results driven, ability to make decisions and help solve problems.
- Ability to keep a positive attitude in a fast-paced environment.
- Ability to see the big picture and leverage critical thinking and decision-making skills.
What You’ll Get:
- Up to 40% off any standard Hertz Rental
- Paid Time Off
- Medical, Dental & Vision plan options
- Retirement programs, including 401(k) employer matching
- Paid Parental Leave & Adoption Assistance
- Employee Assistance Program for employees & family
- Educational Reimbursement & Discounts
- Voluntary Insurance Programs - Pet, Legal/Identity Theft, Critical Illness
- Perks & Discounts –Theme Park Tickets, Gym Discounts & more
The Hertz Corporation operates the Hertz, Dollar Car Rental, Thrifty Car Rental brands in approximately 9,700 corporate and franchisee locations throughout North America, Europe, The Caribbean, Latin America, Africa, the Middle East, Asia, Australia and New Zealand. The Hertz Corporation is one of the largest worldwide airport general use vehicle rental companies, and the Hertz brand is one of the most recognized in the world. US EEO STATEMENT At Hertz, we champion and celebrate a culture of diversity and inclusion. We take affirmative steps to promote employment and advancement opportunities. The endless variety of perspectives, experiences, skills and talents that our employees invest in their work every day represent a significant part of our culture – and our success and reputation as a company. Individuals are encouraged to apply for positions because of the characteristics that make them unique. EOE, including disability/veteran
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