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Digital Media Manager

2 months ago

Provo, United States Angel Studios Full time
Job Description Summary/objective:

A Digital Media Manager oversees a brand's interactions with the public through implementing content strategies on social media platforms. Their duties include analyzing engagement data, identifying trends in customer interactions and planning digital campaigns and content calendars to build community and engagement online.

Expectations at Angel Studios:
    • Amplify light in every action.
    • As the owner of your outcomes, you are empowered to break down silos and coordinate with any and all people you need in order to reach your goals.
    • You are ultimately responsible for achieving the outcomes while also using resources wisely - whether that be money, people, or time.
    • Know your customer - it might be our viewers, investors, creators, or internal Angel Teams. Ensure you understand your customer and are providing what THEY need and not just what you want to build.
    • Hold team members accountable to their goals - help them grow and make the most of the resources they bring. Document their performance for reviews.
    • Give consistent and timely candid feedback with compassion - your team members need to know where they stand at all times. If you find yourself doubting a team member, address it swiftly with actionable feedback.
    • Contributes in a way that moves the Angel mission forward and exemplifies the team qualities required for working at Angel.
    • When faced with roadblocks, mistakes or unforeseen circumstances, consistently and proactively find creative solutions and/or break down barriers to handle the challenge or complication. (Focus is on creating/building/testing/learning/resolution rather than getting stuck and identifying or placing blame).
Essential functions:
    • Implement brand strategy and collaboration on projects while delegating to Social Media Specialists where needed
    • Ensuring branding consistency across all digital efforts, delivering a cohesive and impactful online presence.
    • Implementing key performance indicators (KPIs) to track digital progress and ensure timely plan adjustments and successful outcomes.
    • Overseeing the development of creative campaigns that captivate our audience and align with our brand vision.
    • Execution and content creation as needed.
    • Leading content creation efforts across various media channels (web, social, paid partnerships, etc.) to engage our target audience.
    • Guiding digital media specialists, providing support and fostering a collaborative work environment.
    • Reviewing social media plans for assigned brands, offering valuable feedback and insights to optimize our online strategy.
    • Collaborating with Digital Media Managers and the Brand Manager to identify the specific needs of our filmmakers, aligning digital efforts to enhance their success.
    • Develop marketing materials for filmmaker presentations, campaign reports, and digital performance reports.
    • Identifying opportunities to improve tools and processes, including the utilization of AI.
    • Attending larger department meetings to identify KPIs, share team success, and provide cross-team support.
    • Under the mentorship of the Digital Media Team Lead and under the direction of the Brand Manager:
      -Develop and plan social media marketing campaigns for multiple brands

      -Create and maintain a regular social media posting schedule.

      -Create and post unique social media content consistent with intended audience and brand 'voice'

      -Responsible for the execution of all organic posts on social media (Facebook, Instagram, Twitter, TikTok, etc.).

      -Stay up to date on algorithms, best practices, current social media trends, etc. for each platform.

      -Grow our audience and increase engagement to best achieve set KPIs.

      -Use data to analyze ongoing trends, determine what's working, what's not, and reinforce accordingly.
    • Must attend and contribute to regularly scheduled staff meetings.
    • Proficiency in speaking, reading and writing in the English language required. Additional language proficiency is a plus. Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
Competencies
    • Excellent copywriting skills.
    • Must collaborate well with others and keep a positive attitude
    • Needs to have a solid understanding of social media platforms and their algorithms, as well as how to stay up to date on them.
    • Must be proficient with Adobe Photoshop. (I would say this is preferred)
    • Proficiency/experience with Canva preferred
    • Entry-level video editing skills or better.
    • An exceptional listener with excellent written and verbal communication skills.
    • Proficiency with Microsoft Office and Google Workspace.
    • Detail-oriented perspective and able to pick up on overlooked details.
    • Organization and time management.
    • Able to maintain confidentiality of information.
    • Must be able to manage multiple assignments, set priorities, and adapt to changing conditions.
    • Resourceful and able to problem-solve and manage tasks with ambiguity.
    • Willing to perform an array of tasks both in and out of the office.
    • Can take feedback to tasks and assignments positively and create better solutions.
    • A quick study, able to pick up new skills and learn how to use new programs.
    • Must participate in setting and achieving regularly scheduled and outlined objectives.
    • Ability to take individual ownership, execute with high energy, share context, insist on candor with positive intent.


$19 - $27 an hour

Commensurate with experience and scope of responsibilities.